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FINANCIAL UNIVERSITY UNDER THE GOVERNMENT OF THE RUSSIAN FEDERATION (TULA BRANCH)
Advertising
Management 1st year student
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Contents
• Introduction
1.The concept of «advertising»
2.Pre-modern history
3.Why advertise?
4.Types of advertising media
•.Conclusion
•.Bibliography
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Introduction
Adverts play a large part in out lives, they make us feel disappointed in the things we haven't got, they play with our emotions a lot, make us desire whatever they are selling.
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1.The concept of
"advertising"
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea.[1]:465 Sponsors of advertising are often businesses who wish to promote their products or services
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2. Premodern history
Egypt |
China |
Europe |
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3.Why advertise?
1.To reach new customers and generate sales.
2.The more you advertise on-line, the more likely a search engine will find you or your product.
3.To build and maintain a respectable brand image in the eyes of all customers, current and potential.
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4.Types of advertising media
•Online Advertising
•Cell Phone & Mobile Advertising
•Print Advertising
•Outdoor Advertising
•Public Service Advertising
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Conclusion
• So we:
1.Unveiled the concept of "advertising«
2.Learned pre-modern history
3.Found out why the need for advertising
4.Considered types of advertising media
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Bibliography:
1.«The Balance – Make Money Personal» www.thebalance.com
2.« First Directory – 1st for Business Information» https://1stdirectory.co.uk
3.«Investopedia»
http://www.investopedia.com 4. «The guardian» https://www.theguardian.com
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