Стратегический Менеджмент_Л.С.Шеховцева
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1.1. |
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1.2.,
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1.3. .............. |
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2.1.:
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2.3. ............... |
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3.1. |
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3.2. ...... |
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3.3. .................. |
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4.1. |
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4.2. ...................... |
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4.3. SWOT- ( ) .............................. |
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4.5. ...................... |
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5. .... |
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6.1. ..... |
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8.1..
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8.3. |
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9.1. |
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9.5. ............ |
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10.1. ........................... |
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10.3 ................... |
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10.4..... 116
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10.7. .............. |
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ONTENTS |
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Introduction ........................................................................ |
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Chapter |
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Strategic |
problems |
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development |
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of manufacture and strategic management |
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1.1. |
Evolution |
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problems |
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manufacture |
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development |
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control |
systems: |
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transition to strategic management ........................... |
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1.2. The contents of the basic concepts describing |
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evolution of control systems: «operational planning», |
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«long-term planning», «strategic planning», |
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«strategic management» |
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1.3. Strategic management and ...........................strategy |
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1.4. An estimation of instability of an environment |
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and a choice of a control system ...................of firm |
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Chapter 2. Competitiveness of firm ...in modern conditions |
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2.1. Competitiveness of firm: competitive advantages |
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and factors |
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2.2. Modern factors of formation of competitiveness |
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organizational |
innovations |
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and key the competence .......................................... |
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2.3. An estimation of competitiveness ................of firm |
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Chapter |
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Firm |
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object |
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strategic |
management |
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and studying ...................................................... |
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3.1. |
Firm |
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subject |
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economy |
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object |
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of strategic management ......................................... |
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3.2. The economic — legal characteristic ...........of firm |
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3.3. Firm as industrial system ......................................... |
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3.4. Strategic potential and strategic ....resources of firm |
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3.5. Firm as the organization .......................................... |
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3.6. |
The |
organizational |
environment |
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firm, |
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microand macroenvironment ................................ |
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3.7. |
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Process |
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strategic |
management: |
functions |
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and stages |
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Chapter |
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The strategic analysis of the |
internal |
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environment |
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firm |
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estimation |
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of its position in the market ................................ |
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4.1. The |
analysis |
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strategic parameters |
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activity |
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of the company ....................................................... |
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4.2. An estimation of key factors of success ................... |
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4.3. The SWOT-analysis |
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4.4. The analysis of costs and ....an internal chain of values |
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4.5. An estimation of competitive ..............force of firm |
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Chapter 5. The strategic analysis ....of an environment of firm |
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5.1. The |
analysis |
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the basic |
economic |
parameters |
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of branch ................................................................ |
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5.2. The analysis of the competitive environment. Model |
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of five forces of a competition ............of M. Porter |
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5.3. Driving forces of branch .......................................... |
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5.4. |
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An |
estimation |
competitive |
positions |
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of the companies |
branch. |
Model |
(map) |
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of strategic groups .................................................. |
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5.5. An estimation of strategy .................of competitors |
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5.6. |
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An |
estimation |
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appeal |
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branch (market) |
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on a profit level ...................................................... |
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Chapter 6. Formation of system of the strategic purposes |
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and parameters. Pr .............gram-target method |
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6.1. Strategic global and the ....................local purposes |
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6.2 |
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purposes and systems of the balanced |
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parameters of firm .................................................. |
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6.3. |
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Pr gram-target |
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method |
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management: |
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stages and an estimation .................of the purposes |
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Chapter |
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System |
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strategy: business, |
functional, |
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operational |
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7.1. |
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System |
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strategy |
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classification. |
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A pyramid of strategy ......Thompson — Stricklend |
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7.2. |
Business |
strategy. A matrix of |
competitive |
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advantages |
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M. |
Porter and |
base |
strategy |
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a competition: low costs, .......differentiation, focusing |
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7.3. Functional strategy. Marketing strategy |
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7.4. Operational strategy ................................................ |
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Chapter 8. A choice of strategic |
alternatives. |
Corporate strategy ............................................. |
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8.1. Set of alternative strategy. Strategy of stabilization, |
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reduction and growth .............................................. |
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8.2. System of strategy of intensive growth |
and integration ........................................................
8.3. Strategy diversification and corporate strategy .........
8.4. The matrix analysis diversification the companies ...
Chapter 9. Strategy of foreign trade activities (foreign trade
activities). |
Strategy |
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a |
competition |
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in the international markets ................................ |
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9.1. The basic directions and features of foreign trade |
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activities of the company ........................................ |
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9.2. Multinational and global strategy ............................. |
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9.3. The basic kinds of the international strategy ............. |
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9.4. Global strategy and competitive advantage .............. |
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9.5. The international strategic alliances ......................... |
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Chapter 10. Realization of strategy and the strategic control |
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10.1. Bases of performance of strategy ........................... |
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10.2. Reduction of organizational structure conformity |
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with strategy ........................................................ |
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10.3. Designing control systems |
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10.4. The strategic control and a correcting .................... |
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10.5. Investment maintenance of realization of strategy |
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10.6. Economic efficiency of investment projects, |
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strategy providing realization................................... |
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10.7. Strategy of updating and reengineering |
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The list of the recommended literature |
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The appendix 1. |
Estimation |
of |
competitiveness |
of |
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the organization by the example of region.... |
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The appendix 2. Perspectives of Market strategies............... |
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