International_Economics_Tenth_Edition (1)
.pdfChapter 7 |
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500,000 of the developing world's4 million cof- |
less aware of social problems in the developing |
fee farmers have joined the fair-trade move- |
world than Europeans. |
ment. However, the movement has led to inci- |
The fair-trade movement has yet to get the |
dents of violence in some places in Latin |
support of major U.S. coffee housessuch as |
America, mostly involving middlemen who are |
Maxwell and Folgers. Nevertheless, organizers |
being bypassed. |
are trying to nudge Seattle'stwo big coffee |
The fair-trade coffee movement is the latest |
giants, Starbucks Coffee Co. and Seattle Coffee |
example of how social activists are using free- |
Co., into agreeing to purchase some of the fair- |
market economics to foster social change. |
trade coffee. In Oakland, Mayor Jerry Brown is |
Organizers of the movement saythey have |
persuading his colleagues to give more thought |
signed up eight gourmet roasters and about |
to how they purchase coffee. "1would hope |
120 stores, including big chains like Safeway. Fair- |
that the people sipping their cappuccinos would |
trade coffee carries a logo identifying it as such. |
take a moment to reflect on the sweat and |
Fair trade achieved much success in Europe, |
labor of those who provided it." |
where fair-trade coffee sells in 35,000 stores and |
However, critics question the extent to which |
has sales of $250 million a year. In some coun- |
"fair-traded" coffee actually helps. They note that |
tries like the Netherlands and Switzerland, fair- |
the biggest winners are not the farmers, but |
trade coffee accounts for as much as 5 percent |
rather the retailers that sometimes charge huge |
of total coffee sales. Based on those achieve- |
markups on fair-traded coffee while promoting |
ments, organizers in Europe are expanding their |
themselves ascorporate citizens, as seen in the |
fair-trade efforts to include other commodity |
table. They get away with it because consumers |
items, including sugar, tea, chocolate, and |
generally are given little or no information about |
bananas. But fair-trade activists admit that seil- |
how much of a product's price goesto farmers. |
ing Americans on the idea of buying coffee with |
|
a social theme will be more challenging than it |
Source: U A Global Effort for Poor Coffee Farmers: The Wall Street |
was in Europe. Americans, they note, tend to be |
Journal. November 23. 1999, pp. A2 and A4. |
ly true for agriculture and labor-intensive manu- |
the European Union and North American Free |
factured products such as clothing and textiles, as |
Trade Agreement, which have abolished tariffs for |
seen in Figure 7.2 on page 226. These products are |
industrial-country trade partners. Also, because |
important to the world's poor because they repre- |
developing countries did not actively participate |
sent more than half of low-income countries' |
in multilateral trade liberalization agreements |
exports and about 70 percent of least-developed |
prior to the 1990s, their products tended to be |
countries' export revenues. |
omitted from the sharp reductions in tariffs made |
Tariffs imposed by the industrial countries on |
in those rounds. Simply put, average tariff rates in |
imports from developing countries tend to be |
rich countries are low, but they maintain barriers |
higher than those they levy on other industrial |
in exactly the areas where developing countries |
countries. Outside of agriculture, tariffs on |
have comparative advantage: agriculture and |
imports from other industrial countries in 2002 |
labor-intensive manufactured goods. |
averaged 1 percent, while those from developing |
Developing countries also are plagued by tariff |
countries faced tariff averages ranging from 2.1 |
escalation, as discussed in Chapter 4. In industrial |
percent (Latin America) to 8.1 percent (South |
countries, tariffs escalate steeply, especially on agri- |
Asia). The differences in tariff averages reflect in |
cultural products. Tariff escalation has the poten- |
part the presence of major trading blocks such as |
tial of decreasing demand for processed imports |