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52

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53

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B.*%$NX2L! '&-%*.! 5! \("! J&'I*(2+5")&8! 0(/! ,2-+*#(6.&+&*! 5%*!#.*%$*(!"(",'&-2(/!#.*%$NX2*!#('$I($'+3*!0(2!%@2%3!("(

54

)&'")!2!$#.$5&*!%<3+"I!#,3(&&*!%C"+I$'*+(3&*!%9.&+!J&'I*(2+5&&*! %F#(&+").*+2*!$'")+8!K*+&+!

@! 6"%'&-%*.*! %@2%3! (")&'")! 2! $#.$5&! "62#3)&N(#8! (")&'3! 2! $#.$52*! I"("'3*! @3! M"(2(*! 6'*%."12(/! ,$%$X2J! 6"I$6&(*.8J+! G*",M"%2J"!"6'*%*.2(/!%.8!#*,8!2!6'*%#(&)2(/!)!,2-+*#(6.&+*!(*! 6'*2J$X*#()&! #)"*L! 6'"%$IK22*! I"("'3*! "()*0&N(! 1*.&+28J! 2! 6"('*,+"#(8J!6"I$6&(*.*L*!+"!+*!$%").*()"'8N(#8!&+&."520+3J! (")&'"J! I"+I$'*+(")+! @#*! \("! J"1+"! "7"'J2(/! )! )2%*! (&,.2K3! 4(&,.+!36+!

 

 

 

 

 

 

Таблица 3

 

Виды товаров и услуг

 

 

 

 

 

 

 

 

 

 

B'*%+88

B'*%+88

J

 

J!

B'*%+2L!

 

6'"%&1(

6"I$6(

S&'1&

-&('&(!

 

+&8

+&8

("'5")"L

+&!*%+

J

 

K*+&

+&K*+I2

 

6'"%$I(

6'2,3.2

 

K*+&

 

 

 

 

 

K22

 

 

 

 

 

 

 

 

 

 

 

 

 

 

O*-'*K*6($'+3*!

 

 

 

 

 

 

.*I&'#()*++3*!

 

 

 

 

 

 

6'*6&'&(3

 

 

 

 

 

 

 

 

 

 

 

 

 

B'*%#()&

 

 

 

 

 

 

.*0*,+"L!

 

 

 

 

 

 

I"#J*(2I2

 

 

 

 

 

 

 

 

 

 

 

 

 

9'*%J*(3

 

 

 

 

 

 

#&+2(&'22

 

 

 

 

 

 

2!5252*+3

 

 

 

 

 

 

 

 

 

 

 

 

 

@!6"%'&-%*.*!%<3+"I!#,3(&&!%".1+3!,3(/!"('&1*+3!6"I$6&(*(

.2*!#*5J*+(3!'3+I&!2!2M!M&'&I(*'2#(2I&*!6*'#6*I(2)3!'&-)2(28!2! *JI"#(/!'3+I&+

@! 6"%'&-%*.*! %C"+I$'*+(3&! #.*%$*(! ","-+&02(/! 5.&)+3M! I"+( I$'*+(")*! ",'2#")&(/! #"#("8+2*! %*.! 5.&)+3M! I"+I$'*+(")! 4#(&( ,2./+3**! +&! 6"%^*J*! 2.2! 2%$(! +&! #6&%68! %&(/! M&'&I(*'2#(2I$! 6'"%$IK22! I"+I$'*+(")! 4#"'(2J*+(*! I&0*#()"*! %2-&L+*! J+*+2*! 6"I$6&(*.*L!",!\("L!6'"%$IK228!"#+")+3*!"(.2028!)&4*5"!(")&( '&!"(!&+&."520+3M!(")&'")!)&42M!I"+I$'*+(")6*!6".2(2I$!K*+"( ",'&-")&+28! 2! $'")*+/! K*+! I"+I$'*+(")+! G*",M"%2J"! '#J"(( '*(/!#'*%#()&!#(2J$.2'")&+28!#,3(&!4'*I.&J&!+&!J*#(*!6'"%&12*!

55

%*J"+#('&K28! (")&'")*! ''"%&12*! #6*K2&./+3*! 6'*%."1*+28! 2!(+!%+6+!A&.**!6"!'*-$./(&(&J!#'&)+2(*./+"5"!&+&.2-&!"7"'J.8*(( #8!.2#(!"K*+I2!I"+I$'*+("#6"#",+"#(2!2!%*.&*(#8!)3)"%!4(&,.+!46+!

 

 

 

 

 

Таблица 4

Лист оценки конкурентоспособности

 

 

 

 

 

 

 

 

 

 

?6(*I&

?6(*I&!

?6(*0+3L!

 

%KKKKKKKKKK&

%KKKKKKKKKKK&

6$+I(!%KKK&

 

 

 

 

 

 

 

R&I("'3!I"+I$'*+(

W&'&I(*(

 

W&'&I(

 

W&'&I(

 

("#6"#",+"#(2

=K*+(

 

(*'2#(

=K*+(

(*'2#(

=K*+I&

 

'2#(2I&

I&

(2I&!

(2I&!

I&

 

7&I("'&

 

7&I("(

 

 

7&I("'&

 

 

 

 

 

 

'&

 

 

 

 

 

 

 

S*#("'"."1*+2*

 

 

 

 

 

 

 

 

 

 

 

 

 

F'")*+/!K*+

 

 

 

 

 

 

 

 

 

 

 

 

 

C&0*#()"!.*I&'#(

 

 

 

 

 

 

()*++3M!6'*6&'&(")

 

 

 

 

 

 

 

 

 

 

 

 

 

?##"'(2J*+(

 

 

 

 

 

 

 

 

 

 

 

 

 

@'*J8!'&,"(3

 

 

 

 

 

 

 

 

 

 

 

 

 

A'$52*!7&I("'3

 

 

 

 

 

 

 

 

 

 

 

 

 

B$JJ&'+&8!"K*+I&

 

 

 

 

 

 

 

 

 

 

 

 

 

@! #.*%$NX*J! 6"%'&-%*.*! %9.&+! J&'I*(2+5&&! #.*%$*(! "6'*%*(

.2(/*! I&I! 6"I$6&(*.2! $-+&N(! "! )&4*L! 6'"%$IK228! #I"./I"! %*+*5! )3!6'*%6".&5&*(*!)3%*.2(/!+&!'*I.&J$8!I&I!)3!,$%*(*!6'"%&)&(/! #)"L!(")&'+

@!6"#.*%+*J!6"%'&-%*.*!\("L!#('$I($'+"L!0(2!%F#(&+").*+2*! $'")+8!K*+&!+*",M"%2J"!$I&-&(/!K*+3!I"+I$'*+(")!+&!&+&."520( +3L!(")&'!2.2!(")&'3(-&J*+2(*.28!K*+3*!"6'*%*.8*J3*!#6'"#"J! +&!%&++3L!(")&'8!#*,*#("2J"#(/!6'"%$IK22!2!K*.*)$N!6'2,3./*! &!(&I1*!"62#&(/!$+2I&./+3*!I&0*#()&!(")&'&+!

@! '&-%*.*! %;"'5")3L! 6.&+&! $I&-3)&N(#8*! 5%*! 6'*%6".&5&*(#8! -&I$6&(/!(")&'8!I&I!2!)!I&I2M!6"J*X*+28M!"+!,$%*(!M'&+2(/#8!2! I&I")&!#2#(*J&!$6'&).*+28!(")&'+3J2!-&6&J28!+&.202*!("'5"(

56

)3M!2!#I.&%#I2M!6"J*X*+2L!2!2M!#""()*(#()2*!%*L#()$NX2J!'*5(

.&J*+(&J8! %&*(#8! M&'&I(*'2#(2I&! "'5&+2-&K22! '&,"02M! J*#(! 6"! '*&.2-&K22! .*I&'#()*++3M! 6'*6&'&(")!2! 2-%*.2L!J*%2K2+#I"5"! +&-+&0*+28!2!2M!#""()*(#()2*!%*L#()$NX2J!'*5.&J*+(&J8!&!(&I1*! I&I!,$%*(!('&+#6"'(2'")&(/#8!(")&'!2!*5"!"M'&+&+

='5&+2-&K2"++3L!6.&+!2.2!6.&+!J*+*%1J*+(&!%".1*+!#"%*'( 1&(/!#.*%$NX2*!#)*%*+28)!I("!8).8*(#8!J*+*%1*'&J2!2.2!I("!8)(

.8*(#8! ).&%*./K&J2! 6'*%6'28(288! $#(&+")2(/! "'5&+2-&K2"++$N! #M*J$!2!"62#&(/!I&%'")$N!6".2(2I$!#!6'2."1*+2*J!4(&(+"5"!'( 62#&+28!4(&,.+!56+!

Таблица 5

Штатное расписание

 

 

=I.&%

 

V2#.*++"#(/

A".1+"#(/

=,8-&++"#(2

4'$,+6

+&!%&++3L!

 

6'"5+"-2'$*J&8

 

 

 

J"J*+(

 

 

 

 

 

 

 

 

 

 

 

 

@!'&-%*.*!%U'2%20*#I2L!6.&+&!%".1+3!,3(/!"('&1*+3!7"'J&! #",#()*++"#(2*! "'5&+2-&K2"++"(6'&)")&8! 7"'J&*! +&.202*! +*",( M"%2J3M!%"I$J*+(")!%.8!-&+8(28!7&'J&K*)(20*#I"L!%*8(*./+"#( (/N+

@! '&-%*.*! %R2+&+#")3L! 6.&+&! $I&-3)&N(#8! 6'"5+"-! ",^*J")! '*&.2-&K2276'"%&1! 4(&,.+! 66*! (&,.2K&! %"M"%")! 2! -&('&(! 4(&,.+! 76*! 5'&72I!%"#(21*+28!,*-$,3("0+"#(2!4(&,.+!8*!'2#+!16+!

 

 

 

 

 

 

Таблица 6

 

Прогноз объемов реализации/продаж

 

 

 

 

 

 

 

 

 

 

 

 

;*I$X2L!

 

9.&+2'$*J3L!5"%

9"I&-&(*./

 

 

 

 

 

 

 

 

)!("J!02#.*!6"!I)&'(&.&J

 

5"%

)#*5"

 

 

 

 

 

 

 

 

-!

--

---!!!!!!!!!!

-3

 

 

 

 

 

 

 

 

 

 

 

 

;")&'"","'"(*!

 

 

 

 

 

 

 

(3#+!'$,+

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

57

 

 

 

 

 

 

 

 

 

Таблица 7

 

Таблица доходов и затрат

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

;*I$X2L!

 

 

9.&+2'$*J3L!5"%

 

 

9"I&-&(*./

 

 

 

)!("J!02#.*!6"!I)&'(&.&J

 

 

5"%

)#*5"

 

 

 

 

-

 

--

---

 

-3

 

 

 

 

 

 

 

 

@3'$0I&!"(!'*&.2-&(

 

 

 

 

 

 

 

 

 

 

K22!(")&'")*!6'"%$I(

 

 

 

 

 

 

 

 

 

 

K22*!'&,"(!2!$#.$5*!

 

 

 

 

 

 

 

 

 

 

(3#+!'$,+

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

B*,*#("2J"#(/!'*&(

 

 

 

 

 

 

 

 

 

 

.2-")&++3M!(")&'")*!

 

 

 

 

 

 

 

 

 

 

6'"%$IK22*!'&,"(*!

 

 

 

 

 

 

 

 

 

 

(3#+!'$,+

 

 

 

 

 

 

 

 

 

 

@&.")3L!%"M"%*!

 

 

 

 

 

 

 

 

 

 

(3#+!'$,

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

D-%*'1I2!",'&X*+28*!

 

 

 

 

 

 

 

 

 

 

)#*5"*!(3#+!'$,+

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

9'2,3./!"(!'*&.2-&(

 

 

 

 

 

 

 

 

 

 

K22*!(3#+!'$,+

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

@&.")&8!6'2,3./*!

 

 

 

 

 

 

 

 

 

 

(3#+!'$,+

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

G&."5!+&!6'2,3./!

 

 

 

 

 

 

 

 

 

 

2!%'$52*!"(02#.*+28*!

 

 

 

 

 

 

 

 

 

 

(3#+!'$,+

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

V2#(&8!6'2,3./*!

 

 

 

 

 

 

 

 

 

 

(3#+!'$,+

 

 

 

 

 

 

 

 

 

 

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

58

 

 

 

 

Таблица 8

Таблица достижения безубыточности

 

9"I&-&(*.2

Y*+&!5!100!J

 

Y*+&!5!95!J

Y*+&!5!105!J

=,X2*!2-%*'1I2*!

 

 

 

 

(3#+!'$,+

 

 

 

 

9"#("8++3*!2-%*(

 

 

 

 

'1I2*!(3#+!'$,+

 

 

 

 

9*'*J*++3*!2-%*(

 

 

 

 

'1I2*!(3#+!'$,+

 

 

 

 

=,^*J!6'"%&1*!

 

 

 

 

(3#+!*%+

 

 

 

 

9*'*J*++3*!

 

 

 

 

2-%*'1I2!+&!*%+!

 

 

 

 

6'"%$IK22*

 

 

 

 

(3#+!'$,+

 

 

 

 

B'*%+88!6"I$6(

 

 

 

 

+&8!K*+&!-&!*%+!

 

 

 

 

6'"%$IK22

 

 

 

 

B'*%+88!6'"%&1(

 

 

 

 

+&8!K*+&!-&!*%+!

 

 

 

 

6'"%$IK22

 

 

 

 

;"0I&!@:<

 

 

 

 

@3'$0I&!)!("0I*!

 

 

 

 

@:<

 

 

 

 

 

 

 

)3'$0I&!"(!'*&.2-&K22

)&.")3L!

 

 

 

 

%"M"%*

;,7$

)&.")3*!2-%*'1I2

)&.")3*!

 

 

 

 

 

 

2-%*'1I2

 

 

 

 

 

 

6"#("8++3*!2-%*'1I2

 

I".20*#()"!6'"%$IK22!2.2!",'&X*+2L

 

<2#+!!'&72I!%"#(21*+28!,*-$,3("0+"#(2

 

 

 

 

59

@! 6"%'&-%*.*! %B('&(*522! 72+&+#2'")&+28&! 2-.&5&*(#8! 6.&+! 6".$0*+28!#'*%#()!%.8!#"-%&+28!2.2!'*'*+28!6'*%6'28(28+! 9'2!\("J!+*",M"%2J"!"()*(2(/!+&!#.*%$NX2*!)"6'"#3)!

1+!BI"./I"!('*,$*(#8!#'*%#()!%.8!'*&.2-&K22!%&++"5"!6'"*I(&L! =()*(!+&!%&++3L!)"6'"#!J"1+"!6".$02(/!2-!6'*%3%$X2M!'&-%*(

.")!,2-+*#(6.&+&+

2+!C&I")3! 2#("0+2I2! 72+&+#")3M! '*#$'#")! 2! 7"'J&! 2M! 6"(

.$0*+28L! D#("0+2I&J2! J"5$(! #.$12(/)! &6! #",#()*++3*! #'*%#()&8! ,6!I'*%2(3!,&+I")8!)6!6'2).*0*+2*!#'*%#()!6&'(+*'")8!56!6'2).*0*( +2*!#'*%#()!&IK2"+*'")!2!(&I!%&.**+

3+!C&I"L!#'"I!"12%&*J"5"!6".+"5"!)"-)'&(&!)."1*++3M!#'*%#()! 2!6".$0*+28!2+)*#("'&J2!%"M"%&!+&!+2ML!

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

Таблица 9

Требования к оформлению бизнес-плана

=,^*I(!$+272I&K22 9&'&J*('3!$+272I&K22

R"'J&(!.2#(&!,$J&52 ?4

<&-J*'!4'27(& 12!6$+I(")

G&-)&+2*!4'27(& :>?@A!9@B!<C?DE

S*1%$#('"0+3L! 9".$("'+3L 2+(*')&.

@3'&)+2)&+2* 9"!42'2+*

60

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