Английский язык, монологи к экзамену
.pdfvk.com/club152685050 | vk.com/id446425943
Билет № 1
You are going to give a talk about international marketing.
You should say:
-what brands (in the field of food/drink/electrical equipment/clothes) are marketed internationally
-what Russian brands are marketed internationally
-what advantages of expanding beyond domestic market there are for a company
-what problems companies face when they go global
Билет № 2
You are going to give a talk about international marketing.
You should say:
-why companies go global (reasons)
-what things companies should take into consideration before they go global
-what methods companies can use to enter an overseas market
-what examples of expansion beyond domestic market you know
Билет № 3
You are going to give a talk about international marketing.
You should say:
-what company is successfully marketed internationally
-what its brand platform is
-what its marketing strategy is
-how it builds brand loyalty
vk.com/club152685050 | vk.com/id446425943
Билет № 4
You are going to give a talk about international marketing.
You should say:
-what your favourite brand (in the field of food/drink/electrical equipment/clothes) is
-what its country of origin is -what its brand image is
-what its target market/segment is
-what sort of advertising campaigns the brand uses
Билет № 5
You are going to give a talk about building relationships.
You should say:
-what jeopardizes business relationships
-what strengthens business relationships
-what key factor for building good business relationships there are
-how the ability to establish and maintain good relationships is connected with success in business
Билет № 7
You are going to give a talk about building relationships.
You should say:
-what we should remember and take into consideration while building business relations with foreign business partners
-what examples of national peculiarities in building relations can you think of
-what would you recommend a foreign company building relations with a Russian company
vk.com/club152685050 | vk.com/id446425943
Билет № 8
You are going to give a talk about raising finance.
You should say:
-why companies or private individuals have to raise money
-what sources of raising money exist
-which source of raising money you would choose if you were a startuper
Билет № 9
You are going to give a talk about raising finance.
You should say:
-what possible sources of raising finance for a private individual/for a company you know
-what private individuals/ companies need to get a loan in a bank
-what attitude to getting loans you have
Билет № 10
You are going to give a talk about raising finance.
You should say:
-if you agree with the saying: “Lend your money and lose a friend.”
-if you would borrow money from your friend or relative to launch a project -would you lend money to your friend if he were an entrepreneur
-which source of raising money you would choose if you were a startuper
vk.com/club152685050 | vk.com/id446425943
Билет № 11
You are going to give a talk about raising finance.
You should say:
-What negotiations are
-What tips should people follow to succeed in negotiations
-What shouldn’t be done in negotiations
Билет № 12
You are going to give a talk about customer service.
You should say:
-Why customer service is important
-What a company can do in order to improve deteriorating customer service?
-What good or bad experience in communicating with customer service staff you have
Билет № 13
You are going to give a talk about customer service.
You should say:
-How important to a company's success customer care is -if it is possible to have too much customer care
-in what situations too much customer service can become a problem
-if you have ever experienced this
Билет № 14
You are going to give a talk about customer service.
You should say:
vk.com/club152685050 | vk.com/id446425943
-what customer retention is
-what customer loyalty programs are
-what employees of the customer service should never do
Билет № 15
You are going to give a talk about crisis management.
You should say:
-what crises business managers have to face
-how a company should behave in order to handle a crisis successfully
-what differences between good crisis management and bad crisis management you can think of
Билет № 16
You are going to give a talk about crisis management.
You should say:
-what companies should do before the crisis/during the crisis/ after the crisis?
-what can happen if a company doesn’t deal with crisis effectively
-what companies shouldn’t do in the time of crisis
Билет № 17
You are going to give a talk about management styles.
You should say:
-What roles manager should play in a company
-What qualities good manager should/shouldn’t have
-Who an ideal manager is
vk.com/club152685050 | vk.com/id446425943
Билет № 18
You are going to give a talk about management styles.
You should say:
-what management styles you know (enumerate at least five of them)
-which management style you would prefer if you were a manager
-which management style you would prefer if you were an employee
Билет № 19
You are going to give a talk about management styles.
You should:
-give an example of a successful manager
-describe a company he is working for
-describe his management style
-say if you like it
Билет № 20
You are going to give a talk about management styles.
You should:
-what should be done to stop staff turnover
-what incentives should staff be given
-what could be done to boost morale of the team
-what incentives would you like to have if you worked for the company