текст 134 пересказ
.docx
Pushing
new products and services against rising competition is rather
difficult. Some companies realized this years ago. They installed an
online customer tracking and analysis system having its own database.
This
system delivering a greater range of detailed reports faster and
cheaper, the results have been impressive. The
companies have seen the success rate of their direct marketing
efforts climb
by 20 percent,
and they have doubled the number of new promotions they offer.
Getting
into the data analysis game relatively early, such companies
Comcast Cellular having
started the data analysis game earlier than others companies and
now it in position to develop targeted marketing plans that
other service providers may not be able to pursue.
Using a new analysis system gives the companies a better
understanding of who their customers are,
what services they use,
and what need they have.
The
companies relying on the reports from their billing systems, that
kind of understanding was hard to come by. Using
the Macrocell billing system to generate reports was slow and costly.
The reports came
in
on paper. They provided only a snapshot of activities at a given
moment.
Generating
reports in such systems was slow and expensive, and they provided
only a snapshot of activities at a given moment.
Comcast
Cellular's reporting prospects changed markedly, the company having
installed a software system. Along
with giving Comcast Cellular the ability to track customer activity/
For
example,
the system delivers an online database of subscribers updated through
the billing records.