FUTURELAB

From

Sales Promotions

To

Sales promoters

Bucharest, September 2011

Hi I’m Alain

@FLB_Alainthys

www.futurelab.net

FUTURELAB

This will be a slightly different presentation

I’m going to advocate a new perspective on sales promotions

3.

FUTURELAB

FUTURELAB

From

Sales Promotions

To

Sales promoters

Stepping back a moment

But before we go there, let’s take a 10 minute detour

5.

FUTURELAB

Let us start with a few questions:

Why do the space shuttle engines have the diameter they have?

6.

FUTURELAB

Let us start with a few questions:

OK, that’s pragmatic, but why is the tunnel that width?

7.

FUTURELAB

Let us start with a few questions:

That makes sense, but who decided on the width of tracks?

8.

FUTURELAB

Let us start with a few questions:

Remarkable, but why choose this base for trams?

9.

FUTURELAB

Let us start with a few questions:

OK, but then why make the axes this wide?

10.

FUTURELAB