Maximum Influence: The 12 Universal Laws of Power
Persuasion
by Kurt W. Mortensen |
ISBN:0814472583 |
AMACOM © 2004
A refreshing departure from the same old worn-out techniques, this book will help you better persuade, motivate and influence people, so you achieve your goals and fulfill your desires.
Table of Contents
Maximum Influence--The 12 Universal Laws of Power Persuasion
Foreword
Introduction
Ch apt er 1
Ch apt er 2
Ch apt er 3
Ch apt er 4
Ch apt er 5
Ch apt er 6
Ch apt er 7
Ch apt er 8
-The Power of Persuasion
-The Twelve Universal Laws of Power Persuasion
-The Law of Dissonance--Internal Pressure Is the Secret
-The Law of Obligation--How to Get Anyone to Do a Favor for You
-The Law of Connectivity--Contagious Cooperation
-The Law of Social Validation--The Art of Social Pressure
-The Law of Scarcity--Get Anyone to Take Immediate Action
-The Law of Verbal Packaging--The Leverage of Language
Ch apt er 9
Ch apt er 10
Ch apt er 11
Ch apt er 12
Ch apt er 13
Ch apt er 14
Ch apt er 15
-The Law of Contrast--How to Create Extra Value
-The Law of Expectations--The Impact of Suggestion
-The Law of Involvement--Create and Awaken Curiosity
-The Law of Esteem--How Praise Releases Energy
-The Law of Association--Create the Climate
-The Law of Balance--Logical Mind vs. Emotional Heart
-Your Pre-Persuasion Checklist--The Inside Secrets of Maximum Influence
Epilogue
Notes
Index
List of Sidebars
Back Cover
Do you realize how much your professional success, your personal relationships, your leadership potential, and your income depend on your ability to persuade, influence, and motivate other people? Whatever you want to achieve, Maximum Influence will help make it happen. Persuasion expert Kurt Mortensen has combined years of scientific research with real world studies of powerful influence techniques in action. These proven tactics let you:
Read people instantly.
Have people trust and like you instinctively.
Master persuasion techniques that 99% of people don’t even know exist.
And persuade anyone to give you almost anything—anywhere, anytime!
About the Author
Kurt W. Motensen is one of America’s leading authorities on persuasion, motivation, and influence. He offers his speaking, training, and consulting programs worldwide, helping thousands achieve unprecedented success in business and personal endeavors.
Maximum Influence--The 12
Universal Laws of Power
Persuasion
Kurt W. Mortensen
American Management Association
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Library of Congress Cataloging-in-Publication Data
Mortensen, Kurt W.
Maximum influence : the 12 universal laws of power persuasion / Kurt W. Mortensen.—1st ed. p. cm.
Includes bibliographical references and index. ISBN 0-8144-7258-3
1. Persuasion (Psychology) 2. Influence (Psychology) 3. Success—Psychological aspects. I. Title.
BF637.P4M67 2004 153.8[H11032]52—dc22 2004000847
Copyright 2004 Kurt W. Mortensen.
All rights reserved.
Printed in the United States of America.
This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part,
in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019.
Printing Number
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