Tracy B., Fraser C. - TurboCoach[c] a powerful system for achieving breakthrough career success (2005)(en)
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TurboCoach
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TurboCoach
A Powerful System for Achieving Breakthrough Career Success
Brian Tracy
and
Campbell Fraser
American Management Association
New York • Atlanta • Brussels • Chicago • Mexico City • San Francisco
Shanghai • Tokyo • Toronto • Washington, D.C.
Special discounts on bulk quantities of AMACOM books are available to corporations, professional associations, and other organizations. For details, contact Special Sales Department, AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019.
Tel.: 212-903-8316. Fax: 212-903-8083. Web site: www.amacombooks.org
This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.
Library of Congress Cataloging-in-Publication Data
Tracy, Brian.
TurboCoach : a powerful system for achieving breakthrough career success / Brian Tracy and Campbell Fraser.—1st ed.
p. cm. Includes index. ISBN 0-8144-7248-6
1. Strategic planning. 2. Success in business. 3. Motivation (Psychology) 4. Performance—Management. 5. Organizational effectiveness. I. Fraser, Campbell. II. Title.
HD30.28.T722 |
2004 |
650.1—dc22 |
2004022389 |
2005 Brian Tracy and Campbell Fraser. All rights reserved.
Printed in the United States of America.
This publication may not be reproduced, stored in a retrieval system,
or transmitted in whole or in part,
in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019.
Printing number
10 9 8 7 6 5 4 3 2 1
Contents
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . |
ix |
Part I: GAIN CLARITY . . . . . . . . . . . . . . . . . . . . . . . . |
1 |
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Chapter 1 |
Create Your Personal Strategic Plan . . . . . . . . |
3 |
Chapter 2 |
What Business Are You In? . . . . . . . . . . . . . . |
13 |
Chapter 3 |
Study Your Competition . . . . . . . . . . . . . . . . |
21 |
Chapter 4 |
Know Your Customers . . . . . . . . . . . . . . . . . |
27 |
Chapter 5 |
Identify Your Areas of Excellence . . . . . . . . . |
33 |
Chapter 6 |
Remove Your Critical Constraints . . . . . . . . . |
39 |
Chapter 7 |
Where Are You on the Sigmoid Curve? . . . . . . |
45 |
Part II: INCREASE YOUR PRODUCTIVITY . . . . . . . . . . |
53 |
Chapter 8 Eleven Keys to Increasing Your Productivity . . |
55 |
vii
viii |
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Contents |
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Chapter 9 |
Pareto’s Law . . . . . . . . . . . . . . . . . . |
. . . . . 65 |
Chapter 10 |
Zero-Based Thinking . . . . . . . . . . . . . |
. . . . . 73 |
Chapter 11 |
Effective Delegation . . . . . . . . . . . . . |
. . . . . 81 |
Chapter 12 |
The Power of Leverage . . . . . . . . . . . |
. . . . . 91 |
Chapter 13 |
Ricardo’s Law of Comparative Advantage . . . . 99 |
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Chapter 14 |
The Parthenon Principle . . . . . . . . . . |
. . . . . 109 |
Part III: GROW YOUR BUSINESS . . . . . . . . . . . . |
. . . . . 117 |
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Chapter 15 |
Seven Ways to Increase Revenues . . . . |
. . . . . 119 |
Chapter 16 |
Four Levels of Customer Satisfaction . . |
. . . . . 129 |
Chapter 17 |
Build Your Business Through Referrals |
. . . . . 139 |
Chapter 18 |
Create a Powerful Marketing Plan . . . . |
. . . . . 153 |
Chapter 19 |
Complete Your Powerful Marketing Plan |
. . . . . 165 |
Chapter 20 |
Create Your Personal Brand . . . . . . . . |
. . . . . 175 |
Chapter 21 |
Maximize Profits . . . . . . . . . . . . . . . |
. . . . . 185 |
Appendix |
List of Values . . . . . . . . . . . . . . . . . . |
. . . . . 197 |
Advanced Coaching and Mentoring Program . . |
. . . . . 201 |
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Index . . . . |
. . . . . . . . . . . . . . . . . . . . . . . . . . . . |
. . . . . 203 |
About the Authors . . . . . . . . . . . . . . . . . . . . . . . . . . . 213