contents english examination
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Four basic factors necessary for any business. Give the arguments for (or against) the statement that business is essential for all economies.
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Advantages and risks of entrepreneurship. How would you initiate the business if you were an entrepreneur?
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Similarities and differences between a sole proprietor and a partnership.
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Favorable and unfavorable points of a corporation. Which of the three businesses would you prefer to work for?
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The difference between intermittent and continuous production.
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Which method of production would you choose for a) custom-made goods and b) standard goods? What are the most important factors in these methods?
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What two methods do employers use to select applicants for an interview? Suppose you are to employ a manager for your firm. Which method would you use?
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The functions of the personnel department. Your first steps as the Head of the PD if you happen to be appointed to this post.
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The general concept of marketing, its constituent parts. Types of markets.
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Modern marketing – new principles.
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The function of distribution from the view of a business manager. The role of a middleman in distribution.
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The distribution system from the view of a customer. Different types of retail outlets.
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The concept of promotion, its main activities. What type of advertising would you use for promoting a new kind of product your firm has just launched?
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Personal selling – what way does it differ from other forms of promotion? Try to persuade a foreign firm to buy a new passenger airliner constructed in Russia.
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Two types of sales promotion activities. What would you do to promote a new type of tea or coffee?
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Interdependence of promotion and market situation. What would you do if the market turns out to be saturated with your goods?
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Four aspects of international business. What is the main difference between Smith’s theory and Ricardo’s theory?
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Discuss the activities of an exporting company and the reactions of the country importing products. How should the country protect its domestic industries?
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The importance of computers. Your opinion about the advantages and disadvantages of using computers. The prospective ways of computer development.
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Types of layout. Compare product layout and process layout.