Contents

2. BUSINESS OVERVIEW, STRATEGY AND ENVIRONMENT

2.1. Vision, mission & objectives…………………………………………………………………………………………3

2.2. Stakeholders’ analysis……………………………………………………………………………………………….3

2.3. Description of the business………………………………………………………………………………………….4

2.4. Products & services………………………………………………………………………………………………….4

2.5. Major players (suppliers, distributors, clients)……………………………………………………………………..4

2.6. Nature of the industry……………………………………………………………………………………………..…4

2.7. Trends in the industry……………………………………………………………………………………………….3

2.8. Major political, economic, social and technology factors (PEST analysis)…………………………………….3

2.9. Market trends…………………………………………………………………………………………….………….5

2.10. Pricing and distribution………………………………………………………………………………….………….5

2.11. Implications or risk factors………………………………………………………………………...….…………....6

2.12. Competitors and type of competition……………………………………………………………………………...6

2.13. Competitors' strengths and weaknesses………………………………………………………………………....6

2.14. Competitive advantage (SWOT analysis)……………………………………………………………...………...6

3. SALES & MARKETING PLAN

3.1. Customers……………………………………………………………………………………………………….……7

3.2. Market segment.…………………………………………………………………………………………..………….7

3.2.1. Geographic segmentation…………………………………………………………………………………...7

3.2.2. Age segmentation………………………………………………………………………………………….....7

3.2.3. Gender segmentation………………………………………………………………………………………..7

3.3. Sales projections…….…………………………………………………………………………………………….…….7

3.4. Advertising & promotion………………………………………………………………………………………………..8

3.5. Pricing & distribution……………………..……………………………………………………………………..……..8

3.6. Customer service policy……………………………………………………………...……………………………...…8

4. OPERATING PLAN

4.1. Business location & requirements / advantages / lease details…………………………………………………….....10

4.2. Equipment / technology / R&D/ environmental aspects……………………………………...…………………..…..10

5. HUMAN RESOURCES PLAN

5.1. Key employees……………………………………………………………………………………………………..…11

5.2. Policies and procedures……………………………………………………………………………………………….11

6. ACTION PLAN

6.1. Action Plan and Timetable (Gantt Chart)……………………………………………………………………….................. 12

7. SOURCES OF FUNDING…….……………………………………………………………………………………………….12

8. Risk analysis

8.1 Nature and sources of risk…………………………………………………………………………………………….13

8.2 Financial impacts of risks……………………………………………………………………………………………13

8.3 Strategies for Managing Risks……………………………………………………………………………………….14

2. Business overview, strategy and environment

2.1. Vision, mission & objectives

Vision: Medical ID card (MIDC) is a convenient automated patient card or card with electronic history of all illnesses.

To introduce card and replace existing patient cards nationwide.

Mission: Produce electronic cards from factory to consumer with further expansion from Almaty to Kazakhstan.

Objectives:

1) ID card with all information beginning from data about patient and ending to properties of prescription drugs;

2) within two years of full transition to them;

3) improving the quality of health care provision;

4) the average should be:

Start up

Full informatization of 1 medium hospital in Almaty is 10mln tenge*200 hospitals=2bln tenge

2.2. Stakeholders’ analysis

Stakeholder	Expectation and objectives	Power and influence	Commodity and conflict
Shareholders of LLP	Dividends	Appoint board	Conflict: bargaining with staff
Bank	Repayment of principal and interest, satisfying credit rating	Can apply loan covenants, future credit history	Similar to shareholders, but in case of financial crisis they will be repaid first
Directors and managers	Success on CV, high salary, bonuses	Rule the company, resolve conflicts, make main decisions, influence on shareholders	Alliance with shareholders. Conflict: principal agent problem, when managers have short-term goals, whether shareholders have long-term goals.
Staff and unions	Salary, stability, career growth, social benefits	Customer experience, strikes, staff turnover	Conflict: bargaining with staff
Suppliers	Big volumes of orders, cash payments, long-term partnership	Pricing, quality, reputation	Conflict: seek high prices
Customers - Clinics, hospitals	Well-designed working id cards with the supply of repair and upgrade	Revenue, reputation among other customers (hospitals, network of clinics, government)	Seek low prices
Community – Statistical Agency	Local impact, local jobs	Local planning, opinion leaders	Satisfaction of local needs
Government	Operating legally, tax receipts, jobs	Restrictions subsidies, taxation, planning, promotion	Diverse, balancing

2.3. Description of the business

Our business plan is based on the introduction of new technology on patient care in the health centers. Or rather a new electronic medical record of a patient which will translate the medicine at the next level and much easier reception of patients, reducing paperwork.

2.4. Products and services

Product: Medical ID card. Which is a something similar to a credit card with a chip, which will store all the information about the patient. On the card will be recorded details of the owner - is an insurance number (if available), the status of the name, address, sex and all the medical data which are necessary if the doctor will need it. For example, information about chronic diseases, allergies, intolerance to medications and blood group acts with receiving hospitals to discharge, as well as x-rays and test results.

All data on the microchip will be specially coded. Read data cards will only be possible when dialing a special pass code that will get every patient. And then, just when the doctor as inserts in the reader his ID card.

Service: Card is used by clinics, patients and allows to work fast and qualitatively. We offer a service to people, quality, fast and safe. Since in our time cards are lost, lost hospital discharge, and now it will all be in the profile of the patient, and even the loss of the card, you can simply synchronize all the information. That is, we derive the service to a new level, which is much accelerate the whole process and shorten your stay in the hospital for a very minimal time.