АНГЛИЙСКИЙ контрольная 11-11-2013_22-32-18 / Тест МКР 3

Тест МКP

Варіант 3

1. Закінчіть речення обираючи вірне слово. Зразок надається.

declining flood leader niche share study

Most companies don’t want to invest in promoting a product if it faces declining a market.

1. A custom-made product can be profitable if the company develops a small market segment or market ________ effectively.

2. Companies often try to capture market ___________by cutting prices.

3. A market ___________is usually conducted to obtain information about customers' needs and how well they are met.

4. The company with the biggest sales in the sector is known as the market__________

5. Manufacturers sometimes _________the market with cheap products to 'buy' new customers.

custom-made -made or done for a particular customer

5

2. Закінчить речення використовуючи вирази, наведени у дужках, в потрібному місці. Зразок надається.

The name game

A brand can be defined as a name given to a product by a company so that the product can easily be recognised by its name or its design. In our very 1) competitive business world, (sales tool) a good brand is one of the keys to the success of any company. It is often a powerful 2) ____( consumer profile).

However, the name is not everything. For a brand to be successful, marketers have to know what the consumer needs and wants are, so a lot of 3) ____________(the customer's needs and wants) is necessary. This gives them a 4) ___________( the typical customer), that is to say a kind of picture of the 5) ________________(competitive business world). It is a picture not only of the customer's 6) ________________( market research), but also of their beliefs and values. If the brand then clearly reflects those values, it is more likely to be successful.

The customer has so much choice nowadays that a good brand is a necessity, so that one could clearly differentiate between the products in his or her mind.

5

3. Підкресліть вірну форму дієслова.

I don’t know if I have time to come this evening. I’ll see / I’m going to see.

1. She probably will be promoted. / is going to be promoted.

2. We start / are going to start magazine delivery service in a month.

3. Don’t worry, I’ll get / ‘m getting it for you.

4. The university term ends / is ending on December 20.

5. We are sure we will open / are going to open three new subsidiaries before long.

6. What will you do / are you going to do this weekend?

7. They hope that the new product is not going to be / will not be so expensive.

8. Hurry. It’s 6 o’clock. And my train will leave / leaves at 6.30.

9. We are going to launch / are launching a new range next summer.

10. What time will you meet / are you meeting the Chief?

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4. Оберіть необхідну форму дієслова використовуючи нульовий, І, ІІ або ІІІ тип умовних речень.

1. What would happen if the lifeguard … there.

1. aren’t

2. doesn’t

3. wasn’t

4. weren’t

2. If Susan was more tolerant, she … your opinion.

1. would accept

2. would accepted

3. accepted

4. will accept

3. Court action will be taken if you … to pay this bill.

1. will fail

2. fail

3. failed

4. would fail

4. I’ll be at my desk until 6.00 if you … to speak to me about the matter.

1. need

2. will need

3. needs

4. needed

5. If Sophie wasn’t so sensitive, she … upset at the moment.

1. wouldn’t been

2. wasn’t

3. wouldn’t be

4. won’t be

6. If I knew he was a journalist, I … nothing.

1. would say

2. will say

3. said

4. will have said

7. If the meeting … longer than expected, I’ll have to cancel my dinner engagement.

1. will last

2. lasts

3. last

4. lasted

8. We won’t be at work tomorrow if there … a strike.

1. be

2. was

3. is

4. will be

9. If extra visitors …, we would change the hotel booking.

1. turns up

2. turned up

3. will turn up

4. would turn up

10. If you ______ more attentive in the meeting, you'd have known what was going on.

1. be

2. had been

3. are

4. were

12. 5

14. Total:

20