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, uncertainty and risk

Agenda

1. 

2. 

3. 

Pareto op+mality

Decision making under certanty

Decision making under uncertanty and risk (most probaly next +me)

IT in Business: Decision Analysis| © Sodenkamp

2

 

Pareto Optimality

Originally, Pareto Op*mality designates a state of alloca+on of resources in which it is impossible to to make any one individual beDer o without making at least one individual worse o .

Given an ini+al allocaion of goods among a set of individuals, a change to a di erent alloca+on that makes at least one individual beDer o without making any other individual worse o is called a Pareto Improvement. An alloca+on is „Pareto op+mal“ when no further improvements can be made.

* Example: Given consumers A and B distribute equally resource X=20:

{1;1}, {2;2}, {3;3}, {4,4}, …, {10;10} – Pareto Improvements.

Resources are exhausted

Further redistribu+ons lead to points {11;9}, {9;11}, {12;8} etc.

Source: Wikipedia

(Advanced) IT in Business | © Sodenkamp

Folie 3

Pareto Set

ØIn DA, alterna+ves belong to Pareto Set (P) if each of them exceeds any other on some criterion

Ø

Ø

All alterna+ves from

Pareto set are non-dominated (think about

Even Swaps!)

 

 

Alterna+ve A1 dominates Alterna+ve A2 if it

than A2

on some criteria and

worse than A2 on all other criteria

Y

Y1

 

 

 

Y2

 

 

 

 

x

 

 

 

 

 

 

x1

x2

 

 

 

 

 

 

(Advanced) IT in Business | © Sodenkamp

 

Folie 4

C2(ai)

a2

a1

A.

ai – alternatives (cars)

Cj - criteria

2). C1 – price, C2 – quality

C1 à min,

C2 à max

a1, a2 and a3 belong to the Pareto Set, none of them dominated by another one

(Advanced) IT in Business | © Sodenkamp

Folie 5

C2(ai)

ai – alternatives (cars) Cj - criteria

a2

a1

B.

2). C1 – price, C2 – quality

C1 à min,

C2 à max

(Advanced) IT in Business | © Sodenkamp

Folie 6

C2(ai)

ai – alternatives (cars) Cj - criteria

a1

a2

C.

2). C1 – maintinence costs, C2 – style

C1 à min,

C2 à max

(Advanced) IT in Business | © Sodenkamp

Folie 7

C2(ai)

ai – alternatives (cars) Cj - criteria

a2

a1

D.

2). C1 – fuel consumption, C2 – quality

C1 à min,

C2 à max

(Advanced) IT in Business | © Sodenkamp

Folie 8

Exercise

Look at the

comparing compe3ng producers of yoghurt

drinks. Eliminate

 

the

 

.

Iden3fy what producers

to Pareto

cases

.

Price

a3

a9

 

a7

 

a2

a2

 

 

a5

 

a1

 

a6

Brand

Quality

Image

.

(Advanced) IT in Business | © Sodenkamp

Folie 9

Exercise: Pareto op+mality

Building a power sta+on (homework)

We want to build a hydraulic power sta+on with maximal power output in shortest possible +me.

The resul+ng power sta+on can have power output (P) in the range between 0 MW and 20’000 MW.

The cost for the power plant can be calculated as C=P/(20’000 MW) * 10 Mio €.

The construc+on of the power plant will take 2 years. We can reduce this +me by at most 10 months, but reduc+on of the +me by a month will increase the overall cost by 1 Mio €.

The available budget for the project is 15 Mio €.

What are the Pareto op+mal configura+ons for this power plant?

IT in Business: Decision Analysis| © Sodenkamp

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