- •Unit 1 Companies
- •2. Work in pairs and discuss what you know about Ford and its history. Now read the magazine article. Ford of Britain
- •3. Match the information about these multinational companies to the correct company.
- •4. Read this history of Dr. Martens shoes. The writer uses the Present tense to make the summary seem “alive”. Dr. Martens always living shoes
- •5. The text is about the French company, Bic. Can you name three of Bic's products? Now quickly read the text to check. Bic’s success in a throwaway world
- •6. Read the information about Boeing, ignoring punctuation for the moment.
- •8. Work in pairs to find out about emi (Electrical Musical Industries), one of the world's leading music companies.
- •Introduction
- •Main Body of the Presentation
- •10. Self-study task
- •Key Vocabulary (Unit 1)
- •Unit 2 Recruitment
- •2. Read the questions and check the meaning of the words in bold. Ask and answer the questions in pairs.
- •3. Which workers normally do these things? Make sentences using the suitable professions.
- •4. Look at the list of expressions describing job requirements, then match the definitions (1-6) to an expression.
- •5. Complete the sentences below using the given words/phrases.
- •7. Prepare to describe a job you would like to do in the future. Make notes on the following:
- •8. Read the introduction to the text. Who is Ricardo Semler? What problem did he have?
- •9. Read the quotes and say if you agree or disagree with them, then discuss the quotes with your partner.
- •A) Where do you think each of the following headings should be placed?
- •11. Read about the letter of application. The Letter of Application
- •12. Read the article. Job swapping
- •13. Self-study task
- •Key Vocabulary (Unit 2)
- •Unit 3 Management Styles
- •3. Read the portraits of managers in five different countries and decide which country each one corresponds to.
- •What are managers?
- •4. Read about management styles and then the stories of people from different countries about their bosses. Management styles
- •My beloved boss…
- •5. Listen to the interview.
- •Choose the correct option:
- •Listen again. What did Mr. Wilkins reply to each question?
- •Self-study task
- •Key Vocabulary (Unit 3)
- •Unit 4 Setting up a Business
- •2. In pairs, decide which of the advantages and disadvantages below you would associate with the following forms of business. In some cases there may be more than one correct answer.
- •3. Read the following expressions and check you understand them. Then discuss the questions using the given phrases.
- •4. Listen to the first part of a seminar and answer the questions.
- •A) Listen to the rest of the seminar. Which of the expressions in ex. 3 does the speaker mention?
- •How to be an entrepreneur
- •44 Or above
- •Between 44 and 22
- •Below 22
- •Answer the questions:
- •Is starting a business for me?
- •Discuss the questions:
- •What could I do?
- •What kind of business can you start? Will it work?
- •How to present ideas to a group
- •Key Vocabulary (Unit 4)
- •Unit 5 Business Environment
- •2. Look at the shopping baskets which show the prices of everyday goods in five countries.
- •3. 'The Big Mac Index' shows how long it takes in different countries to earn enough money to buy a Big Mac with French fries. Look at the information below. The Big Mac Index
- •4. Read the story.
- •Vibrant Business Environment
- •Read the following sentences and match them to possible reasons.
- •Look at the top list which ranks countries according to competitiveness. World beaters: the most competitive countries (previous ranking in brackets)
- •7. The words in bold are connectors that show the writer is adding more information. Read the examples to see how they are used.
- •8. Self-study task
- •Key Vocabulary (Unit 5)
- •Unit 6 Company Performance
- •Read the information below. What’s an annual report?
- •Answer the questions:
- •Ikea sales
- •Ikea purchases
- •4. The newspaper article below is about Marks & Spencer (m&s). Read the first two paragraphs. What were profits like when the text was written? No Quick Respite in Sight for m&s*
- •Read paragraph 3 and say which two sectors Marks & Spencer deals in. Which one is doing well?
- •On the retailing side m&s is involved in various product ranges. Read paragraphs 3-5 and say which of the following are mentioned:
- •Read paragraphs 6, 7, 8, then answer the questions:
- •The text describes the trends for m&s's profits in key markets. Put each word from the box in the table:
- •E) Listen to how the verbs and nouns are pronounced:
- •5. Describing trends
- •European car sales 1991 - 2000
- •Key Vocabulary (Unit 6)
- •Appendix Unit 1
- •8. Student b
- •6. Student b: Look at the graph below which shows cinema attendance for Poland, Germany and Britain.
- •Tapescripts Unit 1 Companies
- •Unit 2 Recruitment
- •Unit 3 Management Styles
- •Unit 4 Setting up a Business
- •Unit 5 Business Environment
- •Contents:
Федеральное агентство морского и речного транспорта
Федеральное государственное образовательное учреждение
высшего профессионального образования
Волжская государственная академия водного транспорта
Кафедра иностранных языков
О.В. Чувилина
Management English
Методическое пособие для студентов экономических специальностей
Нижний Новгород
Издательство ФГОУ ВПО «ВГАВТ»
2011
УДК 811. 111
Ч- 82
Рецензент:
Л.Г. Орлова – к.ф.н.., доц.
Чувилина, О.В.
Management English: методическое пособие для студентов экономических специальностей очной формы обучения / О.В. Чувилина. - Н. Новгород: Изд-во ФГОУ ВПО «ВГАВТ», 2011. - 73 с.
Цель данного пособия – развитие умений во всех видах речевой деятельности на основе профессионально-ориентированных тем. Система упражнений направлена в первую очередь на формирование лексических навыков, а также умений чтения и перевода со словарем текстов по специальности.
Материал пособия организован в виде тематических уроков, каждый из которых начинается вводным текстом по данной теме и заканчивается списком лексических единиц для контроля усвоения лексического материала, в конце каждого урока предлагаются ссылки на интернет-ресурсы для дальнейшей самостоятельной работы по теме. К данному пособию прилагается диск с аудиоматериалами и лексические тесты.
Методическое пособие предназначено для студентов 1-2 курсов специальности 0611 «Менеджмент организации», а также может быть использовано для работы со студентами других специальностей направления 521600 «Экономика».
Работа рекомендована к изданию кафедрой иностранных языков (протокол № 7 от 23.05.2011 г.).
© ФГОУ ВПО «ВГАВТ», 2011
Unit 1 Companies
(CD) 1. Listen, then read, paying attention to the words in the bold.
Companies are involved in many activities, for example buying, selling, marketing and production, in a range of different industries, such as information technology, telecommunications, film, and car manufacture. Many well-known companies are multinationals, these are companies which operate in a number of countries.
Multinationals often have a complicated structure. There is usually a parent or holding company. This company owns other companies or parts of other companies. These other companies are called subsidiaries.
Companies often include details about their history in their marketing literature, their annual reports and company presentations, in order to show that they are established, and have experience in their field. This can include information about the founder or person who started the company, and key dates and events in the company history.
2. Work in pairs and discuss what you know about Ford and its history. Now read the magazine article. Ford of Britain
When did it all start?
In the spring of 1896 engineer Henry Ford built his first horseless carriage. In 1903 Ford, backed by 12 local business men, formed the Ford motor company which later pioneered modern production line techniques.
When did it come to Britain?
In 1911 Ford's first assembly plant outside North America opened at Trafford Park, Manchester, and in 1929 work started on building the Dagenham plant where the first Model AA truck rolled off the line at 1.15 p.m. on October 1, 1931.
-
to back – поддерживать
-
to pioneer – зд.: изобретать
-
assembly plant – завод по сборке
-
to roll off the line – сойти с конвейера
a) What do these numbers from the text refer to?
1903 1929 12 1896 1931 1911
b) Complete the sentences:
1. In 1896 Henry Ford _ his first car.
2. In 1903 Henry Ford _ the Ford Motor Company.
3. Twelve local businessmen _ him.
4. In 1911 Ford _ the first assembly plant in Manchester, England.
5. In 1929 he _ building the Dagenham plant.
3. Match the information about these multinational companies to the correct company.
|
Company |
Company activities
|
The company says |
|
Reuters |
1. The third largest record company in the world. It is also the world’s largest publisher of songs and music. |
a) “(We) lead the world in the provision of news and financial information to broadcasters, newspapers, financial markets and on-line services.”
|
|
The EMI Group |
2. The world's largest hamburger restaurant company. It has over 19,000 restaurants in 100 countries.
|
b) “We aim to be the world's premier music company in all aspects of our business.”
|
|
Worldwide Express DHL |
3. This company provides news and financial data to the business community |
c) “We keep your promises.” |
|
MC Donald’s |
4. This company is an international air-express carrier. It delivers packages and documents all over the world.
|
d) “We are committed to providing high quality food.”
|