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Marketing

Marketing is organizational function and a set of processes creation and promotion of a product or service to customers, and management relations with them for the benefit of the organization.

Main goals

assessment of the needs of actual and potential consumers of the company in areas of interest to the firm.

analysis, evaluation and prediction of the status and development of markets

development of the pricing policy of the company.

sales of products and services company

Functions

analytic functionproduction functionmarketing function

control and monitoring functions

Types of marketing

Depending on the market demandconversion marketing

incentive marketingdeveloping marketingremarketingsinhromarketingsupporting marketingdemand-reducing marketingdemarketing

Depending on market coveragemass marketing

the concentrated (target) marketingdifferentiated marketing

thank you for attention