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Create Compelling Webcast

Content

About Wayne

President, Greatwebmeetings.com

Author, 6 Weeks to a Great Webinar

Speaker, blogger for BNET

Hates technology

What we’ll cover

What is “compelling content”?

Deliver on audience expectations

Focus content on outcomes

Use captivating visuals

Motivate your audience to take action

What does “compel” mean?

1.To force, drive, or constrain

2.To necessitate or pressure by force

3.To exert a strong, irresistible force on; sway

Compel your audience to:

Register/attend

Take action and move through your sales cycle

Your audience doesn’t care

About your product

About you

About anything but their own problems

Compelling webcasts are about the audience

Instead Of:

All about our new software

Email training

Payroll policies and procedures

Try:

How to find customer orders faster than ever

5 tips to the perfect email

Fill out your paperwork so you’ll get paid

No shows

Record your webcasts

Make it easy to find

Compel them to come back

Make it worth their while

Get to the point

Make it about them

Be visually interesting

Present with energy

Tell them what to do next

Get to the point

Why are they there and what will they get?

How will you handle questions and comments?

Keep introductions to a minimum