- •Основы mice туризма
- •Санкт-Петербург
- •Содержание
- •Contents
- •Historical background
- •International organizations
- •The demand side of business travel and tourism
- •The geography of demand
- •Individual cities and business travel and tourism
- •Conclusion
- •The impacts of business travel and tourism
- •The economic impact of business travel and tourism
- •Positive
- •Negative
- •The environmental impacts of business travel and tourism
- •Positive
- •Negative
- •The social impacts of business travel and tourism
- •Positive
- •Negative
- •Impacts and different types of business travel and tourism
- •Impacts on different sectors in business travel and tourism
- •Impacts and different types of destinations
- •Conclusion
- •Discussion points and essay questions
- •Exercise
- •Types of business travel sector activities
- •Types of meetings
- •Meeting styles
- •Meeting frequency options
- •Suppliers
- •Venue selection criteria
- •Chapter 3.2. Conferences: classification, types. Destinations
- •Public Conferences
- •Conferences with Exhibitions
- •Internal Company Meetings
- •Virtual Conferences
- •Chapter 3.3. Exhibitions: classification, types. Destinations
- •Trade fairs in history
- •Contemporary trade fairs
- •Moral incentives
- •Forms of incentives
- •Incentive travel
- •Intermediaries
- •Organisation of incentive programmes
- •Destinations
- •Chapter 5. Intermediaries. Extra services.
- •Business travel professionals
- •Overview of Global Reservation Systems Tomorrow – Today
- •Galileo - Computerised Reservation System
- •Exercise Search the Internet data and prepare presentation about other global e-reservation systens Chapter 7. Recruitment. Education. Certification.
- •Training programs
- •International Association of Professional Congress Organizers (iapco)
- •Mpi has also pioneered the provision of training and personal development materials via the Internet.
- •Chapter 8. The future of mice-tourism: analysis, problems, tendencies
- •Mice tourism in Africa
- •Mice tourism in America
- •Mice tourism in Middle East Region
- •The future of the industry
- •Conference planning guidelines
- •Preamble
- •Congratulations!
- •General
- •Permission
- •Set a Date
- •Organize
- •Reserve Rooms
- •Program
- •Promotions
- •Housing
- •Management Tools
- •Vendor Displays
- •Conference Materials
- •Name Tags
- •Equipment and Support
- •Computers
- •Entertainment
- •Summary
- •Кафедра профессионального иностранного языка
- •Основы mice-туризма
- •Специальность 080502(8) – Экономика и управление на предприятии туризма и гостиничного хозяйства
- •Санкт-Петербург
- •4. Содержание разделов и тем дисциплины
- •Контрольные вопросы
- •1. Introduction to business travel
- •• Discuss the main impacts of business travel, as well as the major opportunities, challenges and threats affecting this industry.
- •2. Individual business travel
- •• Describe responses by individual business travel suppliers and intermediaries to changes in demand and in their operating environments.
- •3. The meetings industry
- •4. Incentive travel
- •5. The exhibitions industry
- •6. Corporate hospitality
- •7. The business and pleasure interface
- •Итоговой тест
- •Introduction to business travel
- •Match the words below with their definitions:
- •Individual business travel
- •The Meeting industry
- •Incentive travel
- •The exhibition industry
- •Corporate hospitality
Федеральное агентство по образованию
Государственное образовательное учреждение
высшего профессионального образования
«Санкт-Петербургский государственный
инженерно-экономический университет»
Кафедра профессионального иностранного языка
и межкультурной коммуникации в туризме
УТВЕРЖДАЮ
Проректор
по учебно-методической работе
и качеству образования
д.э.н., профессор
________________В.И. Малюк
« __ » _________ 2010 г.
Рег. №
Основы mice туризма
Конспект лекций
для студентов всех форм обучения
ДС.01
Специальность 080502(8) – Экономика и управление на предприятии
туризма и гостиничного хозяйства
Санкт-Петербург
2010
Допущено
редакционно-издательским советом СПбГИЭУ
в качестве методического издания
Автор:
канд. пед. наук, доцент Ю.И. Рудинова
Рецензент
докт. экон. наук, профессор В.С.Боголюбов
Подготовлено на кафедре
Профессионального иностранного языка и межкультурной коммуникации в туризме
Одобрено научно-методическим советом
факультета туризма и гостиничного хозяйства
Отпечатано в авторской редакции с оригинал-макета,
предоставленного составителями
ã СПбГИЭУ, 2010
Содержание
|
|
Стр. |
Тема 1 |
Введение в дисциплину. MICE-туризм: определения, основные понятия |
6 |
Тема 2 |
Суть, причины, влияющие на развитие MICE-туризма |
15 |
Тема 3 |
Структура MICE-туризма. MICE-мероприятия |
40 |
Тема 3.1. |
Meetings: классификация, типы, стили, частотность. Организация и проведение. Дестинации |
53 |
Тема 3.2. |
Conferences: классификация. Организация и проведение. Дестинации |
104 |
Тема 3.3. |
Exhibitions: виды. Организация и проведение. Дестинации |
110 |
Тема 3.4. |
Incentives: виды поощрения, проблемы. Организация и проведение. Дестинации. |
116 |
Тема 4 |
Планирование MICE. Компании – организаторы MICE. |
138 |
Тема 5 |
Компании-посредники. Дополнительные услуги |
141 |
Тема 6 |
Глобальная система бронирования |
147 |
Тема 7 |
Обучение и сертификация персонала |
150 |
Тема 8 |
Современное состояние и перспективы развития MICE-индустрии в Российской Федерации |
161 |
|
Список литературы |
172 |
Приложение 1 |
|
173 |
Приложение 2 |
|
184 |
|
Выдержка из рабочей программы |
189 |
|
Контрольные вопросы |
193 |
|
Итоговый тест |
195 |
Contents
|
|
Page |
Chapter 1 |
Introduction to MICE-tourism: definitions, main terms. |
6 |
Chapter 2 |
What is influenced on MICE-tourism development |
15 |
Chapter 3 |
Structure of MICE-tourism sector |
40 |
Chapter 3.1. |
Meetings: classification, types, styles, frequency. Destinations. |
53 |
Chapter 3.2. |
Conferences: classification, types. Destinations |
104 |
Chapter 3.3. |
Exhibitions: classification, types, styles. Destinations |
110 |
Chapter 3.4. |
Incentives: classification, types, styles, frequency. Destinations. |
116 |
Chapter 4 |
MICE events: planning |
138 |
Chapter 5 |
Intermediaries. Extra services. |
141 |
Chapter 6 |
The global reservation system. |
147 |
Chapter 7 |
Recruitment. Education. Certification. |
150 |
Chapter 8 |
MICE-tourism in Russia: analysis, problems, tendencies |
161 |
|
Bibliography |
172 |
Appendix 1 |
Conference planning guide |
173 |
Appendix 2 |
Conference check list |
184 |
|
Academic course program |
189 |
|
Final oral presentation |
193 |
|
Test |
195 |
Preface
The events industry, including festivals, meetings, conferences, exhibitions, incentives, sports and a range of other events, is rapidly developing and makes a significant contribution to business and leisure-related tourism. With increased regulation and the growth of government and corporate involvement in events, the environment has become much more complex. Event managers are now required to identify and service a wide range of stakeholders and to balance their needs and objectives. Though mainly operating at national levels, there has been significant growth of academic provision to meet the needs of events and related industries and the organisations that comprise them. Around the world specialists in the fild of tourism, governments undestend the role of develjpment of business travel industry and have developed programmes of study leading to the award of diploma, undergraduate and post-graduate awards. These courses focus on providing education and training for future event professionals and cover areas such as event planning and management, marketing, finance, human resource management and operations. Modules in events management are also included in many tourism, leisure, recreation and hospitality qualifications in universities and colleges.
The rapid growth of such courses has meant that there is a vast gap in the available literature on this topic for lecturers, students and professionals alike.
This material is aimed at academic and management development in business travel related studies.
Chapter 1. Introduction to MICE-tourism: definitions, main terms.
On completion of this chapter students should be able to understand:
-
Definitions
-
The historical development of MICE-tourism.
-
International organizations
-
Glossary of main terms
Meetings, Incentives, Conferences, and Exhibitions.
The acronym MICE is applied inconsistently with the “E” sometimes referring to events and the “C” sometimes referring to conventions. MICE is used to refer to a particular type of tourism in which large groups, usually planned well in advance, are brought together for some particular purpose. Recently, there has been an industry trend towards using the term "Meetings Industry" to avoid confusion from the acronym.
Most components of MICE are well understood, perhaps with the exception of incentives. Incentive tourism is usually undertaken as a type of employee reward by a company or institution for targets met or exceeded, or a job well done. Unlike the other types of MICE tourism, incentive tourism is usually conducted purely for entertainment, rather than professional or educational purposes.
MICE tourism usually includes a well-planned agenda centered around a particular theme, such as a hobby, a profession, or an educational topic. Such tourism is a specialized area with its own trade shows (IMEX) and practices. MICE events are normally bid on by specialized convention bureaus located in particular countries and cities and established for the purpose of bidding on MICE activities. This process of marketing and bidding is normally conducted well in advance of the actual event, often several years. MICE tourism is known for its extensive planning and demanding clientele.