- •Introduction
- •Syllabus
- •Lecture 1
- •Introduction to contemporary business culture. Cultural traditions and business communication style of the usa Plan of the Lecture
- •1. Introduction to contemporary business culture.
- •The usa. Country background.
- •3. Values and attitudes characteristic of the americans
- •4. Business practice in the usa
- •5. Business etiquette in the usa
- •6. Protocol
- •2. Values and attitudes.
- •3. Busines practice.
- •4. Business etiquette
- •5. Protocol
- •2. Values and attitudes.
- •3. Business practice.
- •4. Business etiquette
- •5. Protocol
- •2. Values and attitudes
- •3. Busiess practice
- •4. Business etiquette
- •5. Protocol
- •2. Values and attitudes characteristic of the chinese
- •3. Business practice of china
- •4. Chinese business etiquette
- •5. Protocol
- •2. Values and attitudes characteristic of the japanese
- •3. Business practice in japan
- •4. Japanese business etiquette
- •5. Protocol
- •Theme 1.
- •Introduction to international business culture. Cultural traditions and business communication style of the usa. (2 hrs) Questions
- •Case study
- •Topics for essays.
- •Recommended sources:
- •Case study.
- •Actual case Ending the fh-Fyffes and Pernod-Ricard Disagreement
- •Topics for essays
- •Recommended sources
- •Case study.
- •Topics for essays
- •Recommended sources
- •Case study
- •The Solution
- •Topics for essays
- •Recommended sources
- •Case study
- •Topics for essays
- •Recommended sources
- •Case study
- •Topics for essays
- •Recommended sources
- •Internet sources
- •Questions for credit
- •Glossary
- •Contents
- •Introduction 1
- •Lecture Course
- •Seminar program
Contents
Introduction 1
Plan of subject 3
Lecture Course
Lecture 1. Introduction to international business culture. Cultural traditions and business communication style of the USA. 4
Lecture 2. Cultural traditions and business communication style of the UK. 22
Lecture 3. Cultural traditions and business communication style of France. 33
Lecture 4. Cultural traditions and business communication style of Germany. 44
Lecture 5. Cultural traditions and business communication style of China. 56
Lecture 6. Cultural traditions and business communication style of Japan. 68
Seminar program
Theme1. Introduction to international business culture. Cultural traditions and business communication style of the USA. 82
Theme 2. Cultural traditions and business communication style of the UK. 85
Theme 3. Cultural traditions and business communication style of France. 88
Theme 4. Cultural traditions and business communication style of Germany. 91
Theme 5. Cultural traditions and business communication style of China. 94
Theme 6. Cultural traditions and business communication style of Japan. 98
Questions for credit 100
Glossary 103