- •Модуль 2 the tourist industry Цели:
- •Entry Test
- •Учебный элемент 4 (уэ-4) The Tourist Industry
- •I. Improve your wordpower.
- •2. Mind the pronunciation:
- •3. What are the opposites?
- •4. Find the synonyms in the right column to the words given in the left column:
- •5. Match these words with the definitions below:
- •II. Reading Comprehension
- •Tourism
- •Определенный и нулевой артикли с географическими названиями и именами собственными The definite and the zero articles with geographical and proper names
- •2. Insert the definite article where necessary
- •VI. Written task
- •1. Read the text, translate it; translate extracts in italics into Russian using a dictionary in writing. Basic definitions in tourism
- •2. Answer the following questions in writing
- •3. Complete the sentences
- •VII. Intensive Reading Task
- •2. Read the text. The tourist industry
- •3. Find in the text answers to these questions:
- •4. Say what you've learned from the text about:
- •VIII*. Advanced learning
- •Учебный элемент 5 (уэ-5) Ecotourism (Environmental tourism)
- •I. Improve your wordpower.
- •1. Study your active vocabulary:
- •2. Mind the pronunciation:
- •3. What are the opposites?
- •5. Match these words with the definitions below:
- •II. Reading Comprehension
- •1. Read and translate the following text. Consult a dictionary if necessary. Ecotourism
- •III. Comprehension and Word Study
- •1. Translate into Russian
- •2. Translate into English
- •4. Complete the following statements:
- •IV. Speaking practice
- •2. Be ready to speak about ecotourism and its main principles
- •V. Grammar revision The definite article with geographic names (определенный артикль с географическими названиями)
- •1. Insert articles where necessary (explain your choice)
- •VI. Written task
- •1. Read the text, translate it; translate extracts in italics into Russian using a dictionary in writing
- •VII. Intensive reading task
- •1. Study the vocabulary list to the text
- •2. Read the text paying attention to how tourists contribute to the protection of the environment in the Alps the environmental tourist How to be an eco-friendly tourist in the Alps
- •2. Find in the text answers to these questions:
- •3. Say what you've learned from the text about:
- •4. Study the information chart and discuss the environmental issues concerning the Alps' ecosystem.
- •VIII*. Advanced learning
- •1. Study the following idioms
- •Useful phrases
- •Учебный элемент 6 (уэ-6) Regulation, research and development in tourism
- •I. Improve your wordpower.
- •1. Study your active vocabulary:
- •2. Mind the pronunciation.
- •3. Read and translate the words and their derivatives.
- •4. Match the synonyms.
- •5. Pick out the English equivalents from list a to the following Russian expressions in list b.
- •6. Make up word-combinations and translate them.
- •7. Study these words and their definitions.
- •8*. Make up topic-related sentences using the following phrasal verbs.
- •II. Reading Comprehension
- •1. Read and translate the following text. Consult a dictionary if necessary. Regulation, research and development in tourism
- •5. Join the halves.
- •6. Complete the following sentences.
- •The zero article with geographical names
- •1. Insert articles where necessary (explain your choice).
- •VI. Written task
- •1. Read the text, translate it into Russian using a dictionary. Overseas markets (bta)
- •VII. Intensive reading task
- •1. Study the vocabulary list to the text
- •2. Read an interview with Signor Pacini of the Sicilian Tourist Board who is talking about tourism in Sicily and how the regional government is trying to improve the industry there.
- •3. Read the interview again and answer the questions:
- •VIII*. Advanced learning
5. Match these words with the definitions below:
ecotourism, greenwashing, landscape, biodiversity, malpractice, impact, fragility
1. Strong impression or effect on somebody or something
2. Careless, illegal or unacceptable behavior by somebody in a professional or official position
3. State of a thing in which it can be easily broken or damaged, delicateness
4. Term used to describe the perception of consumers that they are being misled by a company regarding the environmental practices of the company or the environmental benefits of a product or service
5. Responsible travel to natural areas that conserves the environment and improves the well-being of local people
6. Great variety of flora and fauna
7. All the features of an area that can be seen when looking across it
6. Fill in the table:
noun |
adjective |
environment |
environmental |
|
fragile |
ecotourism |
|
|
frequent |
sensitivity |
|
|
natural |
locality |
|
|
luxurious |
conservation |
|
|
indigenous |
II. Reading Comprehension
1. Read and translate the following text. Consult a dictionary if necessary. Ecotourism
According to the definition and principles of ecotourism established by The International Ecotourism Society (TIES) in 1990, ecotourism is "Responsible travel to natural areas that conserves the environment and improves the well-being of local people." (TIES, 1990). Those who implement and participate in ecotourism activities should follow the following ecotourism principles:
minimize impact
build environmental and cultural awareness and respect
provide positive experiences for both visitors and hosts
provide financial benefits and empowerment for local people
raise sensitivity to host countries' political, environmental, and social climate
Ideally, ecotourism should satisfy several criteria, such as:
conservation of biological diversity and cultural diversity through ecosystem protection
promotion of sustainable use of biodiversity by providing jobs to local populations
sharing of socio-economic benefits with local communities and indigenous people by having their informed consent and participation in the management of ecotourism enterprises
tourism to unspoiled natural resources, with minimal impact on the environment being a primary concern
minimization of tourism's own environmental impact
affordability and lack of waste in the form of luxury
local culture, flora and fauna being the main attractions
For many countries ecotourism is not simply a marginal activity to finance protection of the environment but is a major industry of the national economy. For example, in Costa Rica, Ecuador, Nepal, Kenya, Madagascar, and Antarctica, ecotourism represents a significant portion of the gross domestic product and economic activity.
The concept of ecotourism is widely misunderstood, and in practice is often used as a marketing tool to promote tourism which is related to nature. This is an especially frequent malpractice in the realm of Jungle tourism. Critics claim that these greenwashing practices carried out in the name of ecotourism often consist of placing a hotel in a splendid landscape, to the detriment of the ecosystem. According to them, ecotourism must above all sensitize people to the beauty and the fragility of nature. They condemn some operators as greenwashing their operations: using the labels of "green" and "eco-friendly”, while behaving in environmentally irresponsible ways.
Although academics disagree about who can be classified as an ecotourist and there is precious little statistical data, some estimate that more than five million ecotourists – the majority of the ecotourist population – come from the United States, with others from Western Europe, Canada, and Australia.
Currently there are various moves to create national and international ecotourism accreditation programs, although the process is also controversial. National ecotourism certification programs have been put in place in countries such as Costa Rica, Australia, Kenya and Sweden.
Answer the following questions:
1. How can you define the term “ecotourism”?
2. What does ecotourism provide for local people?
3. What should ecotourism raise sensitivity to?
4. Ideally what are the main attractions in ecotourism?
5. In which countries does ecotourism represent a significant portion of the gross domestic product and economic activity?
6. How do many companies “greenwash” their operations?
7. What moves have currently been taken to improve ecotourism industry?