Vocabulary to learn:

courteous	обходительный, учтивый, любезный	suspicious	подозрительный, недоверчивый, вызывающий подозрения
pleasant	приятный; радостный; симпатичный; славный	contrary	упрямый; не поддающийся убеждению, несговорчивый;
to keep to	следовать (закону)	likeable	приятный; привлекательный; милый
To project (produce) an image	создать образ	trying	раздражающий, докучливый;
on the right track	на правильном пути	demanding	требовательный
overall professionalism	общий профессионализм	at all levels	на всех уровнях

Answer the questions and learn the extract by heart:

1. What should workers avoid not to get negative results in business?

2. Formulate what the organizational culture is and develop the idea. To which point may you agree or disagree?

3. List as many synonyms as you can to the adjectives courteous, pleasant and positive. What is the third business etiquette principle? Set the different examples to prove it is important.

4. When people say that “an employee is on the right track”?

5. What does it mean to keep to the third etiquette principle at all levels? Is it possible to work this way?

6. What does it mean for an employee “to project a positive company image” and in what way one could get it in (достичь этого)?

Six basic principles of business etiquette.

4. Be concerned with others, not just yourself.

Careers of some people may be ended, stalled and reversed because they lack concern for others. The greatest mistakes are made when we don’t have sufficient empathy and understanding of our clients and their needs and their problems.

William R. Cox, executive vice president and managing director.

Карьера некоторых людей может завершиться, остановиться или потерпеть крах, потому что им не хватает заботы о других. Непростительная ошибка не иметь достаточного сочувствия и понимания по отношению к нашим клиентам и их потребностям и проблемам.

Уильям Р. Кокс, исполнительный вице-президент и управляющий директор.

Vocabulary hints:

Find a word from the text above which would correspond to each definition.

	A word to insert:	Definition.
1.	v.	success in profession stops but may continue at a later time.
2.	n.	an occupation undertaken for a significant period of a person's life and with opportunities for progress
3.	v.	make (something) the opposite of what it was, operate, behave in a way opposite to that which is usual or expected
4.	n.	the ability to understand and share the feelings of another
5.	n.	anxiety; worry■ [count noun] a cause of anxiety or worry ■a matter of interest or importance to someone

Whatever business people are in, the necessity to find out a client’s or customer’s point of view will help to get ahead in practically every industry–from manufacturing to publishing to health care… To carry this principle out means to portray an environment that would give people the feeling they are being treated fairly, that we are straightforward with them. Concern for others should extend beyond just clients to co-workers, superiors or subordinates as well. “All sorts of evils fly from selfishness & self centeredness, like hurting your colleagues and others in order to gain the competitive advantage in the job or in the organization.” 1.) Being empathetic to others’ points of view and being sensitive to where their point of view is coming from, 2.) being open to criticism and suggestions from superiors or subordinates, 3) avoiding defensiveness if job’s performance is questioned, 4.) showing an openness to the ideas and experiences of others, 6.) being humble but self assured

–such are the composites of the fourth business etiquette principle. It is too easy to fall into the trap of thinking “There are two ways of doing something: the wrong way and my way”. That type of thinking is counterproductive in most business environments.