- •Протокол № 2 від 29.09.2008 р. Завідувач кафедри, доцент
- •5. Expressing Contrast.
- •8. Answer the questions.
- •Customers
- •Read and memorize the following words and word-combinations:
- •II. Read and translate the following text:
- •III. Match each of the words and expressions on the left with one of the definitions on the right:
- •IV. Complete the sentences:
- •V. Ask questions to the underlined words:
- •VI. Match the verbs on the left with the nouns on the right:
- •VII. Answer the questionnaire by putting yes or no at each point. Then read the comments below:
- •VIII. Read the following dialogue about a bank called First Direct and a multinational retailer called Marks & Spencer:
- •IX. Answer the questions to the dialogue:
- •X. Complete the summary:
- •XI. Find the opposites to the words in exercise XI, question 2:
- •XII. Complete the extracts from company brochures with the present simple or future form of the verbs in brackets:
- •XIII. These are all questions asked by guests at the Hotel Europe Star. Complete the gaps with a word from the box:
- •XIV. Speak about the role of customers in business. Discuss the attitude of the staff and the quality of the products or services. Competition
- •I. Read and memorize the following words and word-combinations:
- •II. Read and translate the text:
- •III. Answer the following questions to the text.
- •IV. Read about the Coca-Cola Japan Company and then work in pairs and discuss the market in your country.
- •V. Match the words and expressions on the left to the definitions on the right.
- •VI. Use one of the words or expressions from exercise V to complete the gaps in this text.
- •VII. Georgio Pujol is in France on a marketing and research trip for f&d Chemicals. This is a list of the things he must do this week.
- •VIII. Correct the mistakes in each sentence.
- •Troubleshooting.
- •Read and memorize the following words and combinations.
- •II. Read and translate the following text.
- •VII. Answer the question to the topic:
- •Placing in a Job
- •Read and memorize the following words and word-combinations:
- •III. Read and translate the text “Six Steps in Job Search”:
- •IV. While answering the questions identify for yourself:
- •V. Match the synonyms:
- •VI. Tick five the most important personal qualities for the position of a receptionist clerk; an accountant on the list below:
- •VII. What must you do to be successful in a job interview? Make a list under these headings:
- •VIII. Read some pieces of advice which will help you to bear your job interview successfully. Tick the points in your list that are mentioned:
- •Investigate: what company is like before you apply for the job.
- •IX. Say if these statements are true or false using the information from the text:
- •X. Answer the following questions:
- •XI. Using the facts from the text try to persuade your friend who feels anxious about a job interview to control his nerves. Give some recommendations.
- •XII. Read the passage and study the job abbreviations below; refer to them in the next task:
- •XIII. Read the ads of mini-resumes.
- •XIV. Choose the most appropriate ad for you. Use it as a pattern for your own mini-resume and write it. Company structures
- •I. Read and memorize the following words and word-combinations:
- •II. Read the following information:
- •III. Read and translate the text:
- •IV. Use this chart for describing the structure of a typical company:
- •V. Answer the questions:
- •VI. Complete the sentences with the following words: accountable, is responsible, under, report, parent, is accountable, are accountable, is in charge, is assisted, are supported:
- •VII. Ask questions to the underline words:
- •VIII. Complete the sentences with a preposition:
- •X. Match the following definitions to the groups of three words that you identified above:
- •XI. Match each of the words that you circled with the following definitions:
- •XII. Seven people are talking about their work. Read and decide which department each one works for:
- •XIII. Use this chart for describing the structure of a typical company:
- •XIV. Discussion:
- •If you are still studying:
- •Read and memorize the following words and word-combinations.
- •II. Read and translate the text.
- •III. Answer the questions to the text.
- •IV. According to the text, which of these phrases are typically used by men and which by women? Why?
- •V. Read what these four people say about what motivates them at work. Then tick the appropriate box in the table.
- •VII. Reorder these words to make correct sentences.
- •VIII. Write sentences from these notes using going to.
- •IX. Match the headlines (1-4) to the stories (a-d).
- •X. Speak about your objectives and your action plan for getting a job or promotion. Think about:
- •Corporate Etiquette
- •I. Read and memorize the following words and word-combinations:
- •II. Discuss these examples of bad manners. Which ones do you think are especially bad? Why?
- •IV. Read and translate the text:
- •V. Answer the following questions:
- •VI. Look at the following groups of words. Which word does not belong in each group?
- •VII. Add the following prefixes to the adjectives below to make words with the opposite meaning. Use a dictionary if necessary.
- •VIII. Use words from exercise V to complete the definitions:
- •IX. Read the information about business etiquette in such cities as Sydney, London and New York:
- •XI. Answer the following questions:
- •XII. Choose the most appropriate words in italics:
- •XIV. Work in small groups. Take turns to role-play the following situations:
- •A Company Visit
- •I. Read and memorize the following words and word-combinations:
- •II. Read and translate the following text:
- •III. Answer the questions to the text:
- •IV. Which workers normally do these things? Write answers and then compare with a partner:
- •V. Discuss the following questions:
- •VI. Practise the following dialogues. Pay attention to the phrases in bold type:
- •VII. Rearrange the conversations:
- •VIII. Complete the sentences with a preposition:
- •IX. Complete the sentences using the words in the box below. Use each word once only:
- •X. Choose an appropriate response:
- •XI. Write down a question for the following answers:
- •XII. Rewrite the following in another way. Refer to the dialogues:
- •Doing Business Meetings
- •I. Read the article below on meetings. Which of these statements would the writer agree with?
- •III. Here are some situations which you could describe as “meetings”. Match each situation to one of the five meetings:
- •IV. Learn useful words and expressions.
- •V . Match the expressions a-j below to the following things that a chairperson should do.
- •VI. Match the expressions a-1 below to the following things that participants should do.
- •VII. Read the mini – definition and write the words.
- •VIII. Complete the extract from a meeting with the expressions below.
- •IX. Work in small groups. Which of these things do you expect at a formal meeting and which at an informal meeting?
- •X. Read the conversation. Tick the items from the list above which they mention. Do you think that this is a formal or an informal meeting?
- •XI. Here are six phrases from the conversation above. Write them in the correct lines.
- •XII. Read the conversation again and answer these questions.
- •XIII. Read the second part of a conversation and answer these questions.
- •Doing business 2
- •XIV. Work in small groups and have a series of short meetings. Take turns to be chairperson.
- •Personal and Cultural Relations in Business
- •I. Read and memorize the following words and word-combinations.
- •II. Read the text.
- •III. Decide if these statements are true or false, according to the text.
- •IV. Answer the following questions.
- •V. Do the around the world quiz. Test your knowledge of international customs and etiquette. Choose the answer you think is correct. Give yourselves one mark for each correct answer.
- •VI. Underline the correct words.
- •VII. Choose the correct variant in each mini-dialogue.
- •VIII. Work in pairs. Make a dialogue in which you can express your opinion about different relations in the business world. What factors are the most important for you?
- •Management
- •1. Complete the article using the following words: initiative, organization, stamina, confident, accountable, leadership, judgement, communicate, integrity.
- •2. Complete the following sentences with these words:
- •Match up these verbs and nouns to make common collocations.
- •Do the exercise
- •Marketing
- •Supermarket strategies
- •VI. Advertising. Companies advertisements appeal to different groups of people:
- •VII. Advertising vocabulary. Read the clues and write the words in the spaces provided. Use the dictionary definitions below if necessary. Clues
- •Hidden word
- •VIII. Business Goal
- •I. Read and memorize the following words and word-combinations:
- •II. Read the text:
- •III. Answer the following questions:
- •IV. Read the examples of messages and then match the letters with the numbers. Pay attention to the phrases in bold type:
- •V. Fill in the blanks with the following phrases: it clashed with the World Cup finals; helped to make; I would like to apologise; Best regards; I am writing to thank you for:
- •VI. Complete the sentences with a preposition:
- •VII. Some of these phrases are used formally and some informally. Tick the correct column:
- •VIII. Rewrite the letter, substitute the phrases in bold type with more suitable ones for e-mail correspondence. Don’t hesitate to omit unnecessary information:
- •IX. Write the sentences in this letter in the correct order:
- •X. Tracey Smith, a colleague in another country, has sent you a sample page for a new website design. You want to make the following comment about it:
XII. Complete the extracts from company brochures with the present simple or future form of the verbs in brackets:
Lowest prices guaranteed! Customer service guarantee
If you (find) _______ the same product If you (be) ______
at a lower price in another store, we dissatisfied in any way
(refund) _____ the difference. with the quality of our
service, we (send)
you a $15 voucher.
Special offer! We (deduct) _____ 10 per cent from the price if you (order) _____ before October 31st. |
Cancellation If you (cancel) ____ charges less than four weeks before the date of departure, the total cost of travel (be) payable. |
Product information
If you (require) _____ further information
about any of the products featured in this brochure,
please call 040 900 900 and our sales staff (be) ____
pleased to help you.
XIII. These are all questions asked by guests at the Hotel Europe Star. Complete the gaps with a word from the box:
-
is are does can do
1______ you know where I can change my dollars into euros?
2______ there facilities for children?
3______the hotel have conference rooms?
4______ you tell me where the bar is please?
5 How much _______ a double room for the night?
XIV. Speak about the role of customers in business. Discuss the attitude of the staff and the quality of the products or services. Competition
I. Read and memorize the following words and word-combinations:
competition – конкуренція
competitor/ rival – конкурент
to compete – конкурувати
efficient – кваліфікований
brand loyalty – лояльність марки
to cause – ставати причиною
selection – вибір
to distribute – поширювати
II. Read and translate the text:
In an open market any number of sellers or competitors can offer goods for sale. An efficient producer, who keeps costs low, can set a low price for goods that other companies find it difficult to compete with. All companies try to gain the biggest market share possible, and compete aggressively with their main competitors to do this. Companies with the biggest market share for a product, the market leaders, may compete with their rivals on quality, image, brand loyalty or price. Major companies compete across borders in the global market place to try to enter new markets in countries where they do not have a presence.
Competition causes commercial firms to develop new products, services, and technologies. This gives consumers greater selection and better products. The greater selection typically causes lower prices for the products compared to what the price would be if there was no competition (monopoly) or little competition (oligopoly).
However, competition may also lead to wasted (duplicated) effort and to increased costs (and prices) in some circumstances.
Three levels of economic competition have been classified:
1. Direct competition (also called category competition or brand competition) is the form, where products which perform the same function compete against each other. For example, a brand of pick-up trucks competes with several different brands of pick-up trucks. Sometimes two companies are rivals and one adds new products to their line so that each company distributes the same thing and they compete.
2. Substitute or indirect competition, where products which are close substitutes for one another compete. For example, butter competes with margarine, mayonnaise, and other various sauces and spreads.
3. The broadest form of competition is typically called budget competition. Included in this category is anything on which the consumer might want to spend their available money. For example, a family which has $20,000 available may choose to spend it on many different items, which can all be seen as competing with each other for the family's available money.