- •Кафедра иностранных языков № 1
- •Unit 1 theory: «concepts of competitive markets»
- •Adam Smith: ‘The wealth of nations’
- •Case study «Competition»
- •Brainstorming
- •Video Conferencing
- •Unit 2 theory: «steep Analysis»
- •Benjamin Franklin
- •Case Study « New product promotion»
- •Brainstorming
- •Sales Managers Conference
- •Unit 3 theory: «employee reward strategies»
- •Frederick Herzberg
- •Case study «An attractive remuneration package»
- •Brainstorming
- •Unit 4 theory: «creative thinking and creative management»
- •Edward de Bono
- •Case Study «Training weekend»
- •Brainstorming
- •Promoting a new model
- •Unit 5 theory: «understanding organisations»
- •Lundy Cowling
- •Case study «Mission statement»
- •Brainstorming
- •Unit 6 theory: «culture & individual strategies
- •In business»
- •In the context of a global economy» Rabi s. Bhagat
- •Case Study «Company Language»
- •Brainstorming Cultural Blunders
- •Unit 7 theory: «dice theory»
- •Bnet Business Dictionary
- •Case Study «Workload»
- •Brainstorming
- •Unit 8 theory: «The principles of project management»
- •Edward Tufte
- •Specific
- •Measurable
- •Attainable
- •Relevant
- •Time-bound
- •Case study «Managing the project»
- •Brainstorming
- •Unit 9 theory: «The 4Cs of marketing and e-marketing»
- •Chartered Institute of Marketing
- •Case study «Market research»
- •Brainstorming
- •Late Payments
- •Unit 10 theory: «What is branding?»
- •Paul Stobart
- •Case Study «What’s in a name?»
- •Brainstorming
- •Travel Costs
- •Unit 11 theory: «Activity-based costing (abc)»
- •Robert s. Kaplan
- •Case Study «Finance»
- •Valuing goodwill
- •Brainstorming
- •Selling old stock
- •Unit 12 theory: «The concepts of microfinance»
- •Forbes Magazine
- •Case Study «The millennium meeting»
- •Brainstorming
- •Giving presentations
- •Unit 13 theory: «Business ethics and Corporate Social Responsibility»
- •The World Bank
- •Case Study «Environment»
- •Brainstorming
- •Unit 14 theory: «Corporate strategic planning»
- •Dwight d. Eisenhower
- •Case Study «Multicultural project»
- •Brainstorming
- •Trade delegation
- •117997, Москва, Стремянный пер., 28.
- •117997, Москва, ул. Зацепа, 41.
Case Study «Multicultural project»
ISSUE
You are working on an international project with partners from two other countries. The project has been delayed by a variety of problems. Relationships within the project group have deteriorated and it is becoming more and more difficult to work together. A meeting has been called for the project leaders from each country (two in each case) to get together and try to sort out the frustrations.
AGENDA
Timing
Meetings
Reports
Hierarchy
Action plan
Notes to the agenda
Timing
There seem to be different attitudes towards deadlines. This should be an opportunity to sort out the important milestones for the project.
Meetings
Some people regard the project meetings as essential, others as a nuisance. Again, an opportunity to reach common objectives about meetings and their purpose.
Reports
Different approaches to report writing exist in the group. Some write extremely long and detailed project updates, others just a few lines. Some always write minutes of a meeting and circulate them, others don’t.
Hierarchy
There are supposed to be just two layers of hierarchy in this project: project leader and project member.
Action plan
Following the discussion of the above points, decisions should be made about how to improve relationships in the project.
Brainstorming
Think over the task and sound your decision, providing with effective arguments.
Trade delegation
The company you work for is considering whether to send a trade delegation to a country which is a potential new market.
You have been asked to help to plan the trip.
Discuss the situation together and decide:
– what the advantages and disadvantages of sending staff on the trip might be
– what kinds of information about doing business in the country the staff need to know before the trip
– what the company should achieve during the trip.
INDIVIDUAL PROJECT / Presentation:
SWOT Analysis of Tour Operators in Russia (1 by choice.)
СБОРНИК ПРАКТИЧЕСКИХ ЗАДАНИЙ ДЛЯ САМОСТОЯТЕЛЬНОЙ РАБОТЫ СТУДЕНТОВ
К БАЗОВОМУ УЧЕБНИКУ
«BUSINESS ADVANTAGE» (Upper-Intermediate)
ПО ДИСЦИПЛИНЕ
«ИННОСТРАННЫЙ ЯЗЫК ДЕЛОВОГО ОБЩЕНИЯ»
Составители: МИДОВА Венера Олеговна
МИНАСЯН Ева Тиграновна
Компьютерная верстка М. В. Серебрякова
Подписано в печать 27.12.13. Формат 60х84 1/16.
Усл. печ. л. 2,5.
Уч.-изд. л. 2,35. Тираж 50 экз. Заказ.
ФГБОУ ВПО «РЭУ им. Г. В. Плеханова».
117997, Москва, Стремянный пер., 28.
Напечатано в ФГБОУ ВПО «РЭУ им. Г. В. Плеханова».
117997, Москва, ул. Зацепа, 41.