- •Федеральное агентство по образованию
- •1. Note the pronunciation of the following words:
- •2. Watch the pronunciation and spelling of these words:
- •1.Match the words and definitions from the columns; use them in the examples of your own:
- •2. Find in the text English equivalents to the following Russian words and word- combinations; restore their context
- •3. Find the odd-one out
- •4. Fill in the gaps with the words from the exercises above
- •5. Design your own exercises to make your group mates practice the words and phrases from this text.
- •1.Read the text once again and decide which of the sentences are correct and which are wrong. Correct those that are wrong
- •2. Answer the following questions on the text
- •3.Make up the summary of the text using the following words and word-combinations
- •1. Translate the following text from English into Russian
- •2. Read the following text, translate the Russian words and word-combinations into English, consult the dictionary if necessary The Epoch of Advertising Growth
- •1. Complete the following sentences with the ideas from the text
- •2. Read the text once again and answer the following questions
- •1. Translate the following words from Russian into English and use them in the sentences of your own
- •2. Match the following words with their definitions
- •3. Fill in the blanks with suitable words and expressions from the previous exercises
- •4. Say the following sentences in your own words paying attention to the italicized parts of the sentences
- •1. Say whether the statements are true or false
- •2. Answer the following questions
- •1. Find Russian equivalents to the following words and expressions from the text
- •2. Translate the following sentences from Russian into English using the lexical units from the previous exercise
- •3.Explain the meaning of the following words and phrases:
- •1.Choose the most successful advertisement and discuss what made it so successful.
- •2. Give your own examples of the most successful advertisements. Analyse them from the point of view of its content, target audience, approach to an advertising campaign and types of media.
- •1. Study different styles of presenting messages and think which of them could be more preferable. Give arguments for your answer.
- •Illustrate the above given techniques with the examples of your own. How effective are the advertisements?
- •1. Why is the headline crucial for an advertisement?
- •2. What parts does the body copy consist of?
- •2. Complete the table
- •3. Make up the summary of the text using the information from the table in the previous exercise.
- •1. Find English equivalents to the following words and phrases from the text
- •2. Explain the meaning of the following terms mentioned in the text
- •3. Fill in the blanks with suitable words from the exercises above
- •4. Give antonyms to the following words from the text.
- •1. Prepare a presentation on the topic “Tips for creating an effective advertisement”.
- •2. Make up a dialogue.
- •Что такое хороший рекламный текст
- •Informative Reading Cherry 7-up targeted at Youth Market
- •1.Read the following text, translate the Russian expressions into English, consult the dictionary if necessary. Fill in the gaps with the words given before the text
- •Advertising
- •2. Answer the following questions
- •Vote for the most effective advertisement and choose the best one.
- •Теория рекламы (часть 1)
- •603950, Нижний Новгород, пр. Гагарина, 23
- •603600, Г. Нижний Новгород, ул. Большая Покровская, 37
1.Match the words and definitions from the columns; use them in the examples of your own:
1. improvements a. happening at the
beginning;
2. consumer b. smn who sells smth;
3. purchase c. a kind of situation
in which people or
4. competitive organizations try
very hard to be
5. to distinguish more successful
than others;
6. to acquaint
7. seller d. to be able to recognize
and understand the
8. to carry out difference between two
similar things or people;
9. initial e. smn who buys and uses
products and services;
10. to convince
11. purpose f. the thing that an event
process or activity is
supposed to do
g. to do smth that needs to be
organized and planned;
h. to give smn information
about smth;
i. to persuade smn to do smth;
j. the act of buying smth;
k. a change or addition that
makes smth better;
2. Find in the text English equivalents to the following Russian words and word- combinations; restore their context
a. покупатель
b. быть направленным на выполнение чего-либо
c. рекламная деятельность
d. напоминающий
e. хорошо составленный текст
f. агитирующий
g. почтовая реклама
h. поддерживать приверженность к чему-либо
i. порождать необходимость в чем-либо
j. выбор экспрессивных слов
3. Find the odd-one out
consumer – user – seller - buyer
change – improvement - betterment
initial - primary - final - first
agitating – persuading – discouraging - convincing
to distinguish - to combine - to discern - to discriminate between
to fulfill - to implement - to carry out - to stand idle
contending - rival - competitive – noncompeting
4. Fill in the gaps with the words from the exercises above
The main function of _______ is to inform the _______ about the _______ or his goods, and the details of products.
With the help of _______ the _______ makes the correct decision on _______ .
The main aim of ______ or _______ _______ is to _______ the possible _______ with the new goods in the market, a place of its sale.
The ultimate objective of _______, convincing or _______ advertising is to influence mentality of the person by means of _______ _______ ___ ___ ___ _______, _______ ___ _______ _______ in order to _______ in him ______ for the given goods or service.
The buyer _______ the promoted goods from all similar goods and _______ the _______ to get these goods.