Car producer competition

1. Our … competitor – Alfa cars – entered the market ten years later than us. Now they are the… on the market. They have the best products and they are sold …than ours. Their products are presented more …. At the moment their main weakness is that they have the…profitability.

lowest, attractively, better, oldest, main

2. Our second competitor Beta – cars – has just entered the market, so they are the…. They have the… market share than us and their products are sold at slightly higher prices. Their annual report shows much … investments in plant and machinery. So they are in a …position to overtake us soon. We consider them to be our …competitor at present.

main, good, lower, heavier, youngest

Exercise 11. Make the presentation of the company competition from the general point of view for your trainees. Use the stages for your presentation from Unit 1.

Exercise 12. Write a letter to your friend and tell him about your problems with the competitors.

Exercise 13. Read the notice and write your own one. Remember:

1. Notices are used to inform people about changes of plan or give instructions or warnings.

2. Notices need a clear heading.

3. Information must be clear. The tone is formal.

4. The name and the position of the person who wrote it and the date must be given.

Smith and Bell Company

_____________________________

STAFF NOTICE

On Monday, 25^th of January, there will be a staff and management meeting to discuss our position on the market after Pistol Company entering the market.

We look forward to hearing your suggestions as how to protect our market share in the region.

Jack Smith

Marketing manager

10 January 2009

UNIT 7. PESTLE and SWOT ANALYSES

Exercise 1. Look through the text, find the nouns with the suffixes –er or –or. Try to guess the meaning of the words. If you can’t, consult the dictionary. Make up sentences with these words.

Exercise 2. Look through the text, find the nouns with the suffixes

–tion or –sion. Try to guess the meaning of the words. If you can’t, consult the dictionary. Make up sentences with these words.

Exercise 3. Read the words and their explanations and use them in your own sentences.

boundary – boarder;

impact – influence;

analysis – comparing;

condition – term;

issue – problem;

to determine – to establish; to define;

to investigate – to research;

to identify – to determine;

to arise – to appear;

to split – to divide;

to launch – to put on the market;

to advertise – to make known.

Exercise 4. Read the words and make up 5 sentences including all the words from exercise 3.

Exercise 5. Read the words from exercise 3; find the nouns in the list and think of as many adjectives as you can for each of them.

Exercise 6. Read the title of the text and try to predict the contents of it.

Exercise 7. Look through the text; divide it into logical parts and think of the title for every part.

Exercise 8. Read the text and find out:

1. What should the company do to control its position?

2. Can the company control the external environment?

3. What do directors of the company control?

4. What is PESTLE analysis?

5. What is SWOT analysis?

6. How does SWOT analysis serve the business?

7. Why are these kinds of analysis used in marketing?