Дата написания письма Фамилия, должность, название компании, адрес получателя
Обращение
Указание цели письма Предоставление необходимой информации (в том числе и о себе, особенно если обращаетесь впервые)
Вложение, приложение Завершающее письмо реплика
Прощание
Роспись |
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Имя |
Фамилия |
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Должность |
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2.2.3 Письмо-предложение
Letter of offer
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Таблица 10 |
Структурно-фразовая таблица для письма-предложения |
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Структура |
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Характерные фразы и выражения |
Информация о себе или о своей компании |
We are a software company….. |
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(если вы пишите впервые). |
Currently we are developing/working at… |
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We do a considerable trade in this line… |
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We are the leading dealers in this town (area, |
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country…)… |
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We have connections throughout the country… |
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We are sole agents for this product… |
Информация о товаре (услугах) |
We would like to inform you that… |
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It’s main features/advantages/capabilities are… |
Предоставление |
дополнительной |
Our whole experience is at your service. We hope |
информации рекламного характера |
you will make use of it. |
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We should appreciate the opportunity of showing |
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you how efficiently we can serve you. |
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We are sure that these goods will meet your |
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requirements, and look forward to your first order. |
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Our services are at your disposal. |
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You will be interested to know that we have just |
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introduced our new… |
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We can offer you a special price (discount) if you |
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place your order before… |
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We assure you of our commitment to produce the |
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highest quality services to our customers. |
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It is our sincere desire to give you the personal |
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attention and satisfaction |
Выражение просьбы об ответе |
на |
Please let us know if you would like to have |
предложение |
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samples or a demonstration. |
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If you are interested in our products, please let us |
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know as soon as possible |
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Should you require any further information please |
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do not hesitate to telephone me… |
Образцы письма-предложения: Dear Mr. Green,
We are pleased to inform you that an updated version of Top Project is now available. To obtain your copy, simply call us and we’ll send you, absolutely free, the new version of the program.
We also enclose a catalogue with the new range of SunRise machines and the latest software products. There are special offers for all our clients, including a book about budgeting and balancing. To order by phone, call 0 22450 98643
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Yours sincerely,
Barry Stephens
Sales Manager
Dear Mr. Coop,
We are a leading manufacture of household appliances in England. We are pleased to offer you our new product - Blast Mixer. It can do a hundred jobs: shake cocktails, whip, stir or beat up cream, eggs or cake mixture, make ice-cream, delicious biscuits. In short, it will be a blessing for the whole house.
But you must see for yourself. May we show the "Blast" to you in action? If you sign and post the enclosed card we shall send our representative round and he will explain the advantages of this wonderful machine. A short demonstration will do more than a hundred letters to convince you of the joys it will bring into your life.
Yours faithfully,
Jane White
Sales Manager
Smart house Ltd.
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2.2.4 Письмо-запрос |
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Letter of enquiry |
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Таблица 11 |
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Структурно-фразовая таблица для письма запроса |
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Структура |
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Характерные фразы и выражения |
Информация о себе или |
We are a software company that ….. |
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о своей компании. |
Currently we are developing/working at… |
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Указание |
источника |
We have seen your advertisement in… |
информации |
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We have heard from your representative… |
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Following my conversation with the representative… |
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