- •Chapter 1
- •Introduction to Managerial Economics
- •What Is Managerial Economics?
- •1.1 Why Managerial Economics Is Relevant for Managers
- •1.2 Managerial Economics Is Applicable to Different Types of Organizations
- •1.3 The Focus of This Book
- •1.4 How to Read This Book
- •Chapter 2
- •Key Measures and Relationships
- •A Simple Business Venture
- •2.1 Revenue, Cost, and Profit
- •2.3 Revenue, Cost, and Profit Functions
- •2.4 Breakeven Analysis
- •2.5 The Impact of Price Changes
- •2.6 Marginal Analysis
- •2.7 The Conclusion for Our Students
- •2.8 The Shutdown Rule
- •2.9 A Final Word on Business Objectives
- •Chapter 3
- •Demand and Pricing
- •3.1 Theory of the Consumer
- •3.2 Is the Theory of the Consumer Realistic?
- •3.3 Determinants of Demand
- •3.4 Modeling Consumer Demand
- •3.5 Forecasting Demand
- •3.6 Elasticity of Demand
- •3.7 Consumption Decisions in the Short Run and the Long Run
- •3.8 Price Discrimination
- •Chapter 4
- •Cost and Production
- •4.1 Average Cost Curves
- •4.2 Long-Run Average Cost and Scale
- •4.3 Economies of Scope and Joint Products
- •4.4 Cost Approach Versus Resource Approach to Production Planning
- •4.5 Marginal Revenue Product and Derived Demand
- •4.6 Marginal Cost of Inputs and Economic Rent
- •4.7 Productivity and the Learning Curve
- •Chapter 5
- •Economics of Organization
- •5.1 Reasons to Expand an Enterprise
- •5.2 Classifying Business Expansion in Terms of Value Chains
- •5.3 Horizontal Integration
- •5.4 Vertical Integration
- •5.5 Alternatives to Vertical Integration
- •5.6 Conglomerates
- •5.7 Transaction Costs and Boundaries of the Firm
- •5.8 Cost Centers Versus Profit Centers
- •5.9 Transfer Pricing
- •5.10 Employee Motivation
- •5.11 Manager Motivation and Executive Pay
- •Chapter 6
- •6.1 Assumptions of the Perfect Competition Model
- •6.2 Operation of a Perfectly Competitive Market in the Short Run
- •6.3 Perfect Competition in the Long Run
- •6.4 Firm Supply Curves and Market Supply Curves
- •6.5 Market Equilibrium
- •6.6 Shifts in Supply and Demand Curves
- •6.7 Why Perfect Competition Is Desirable
- •6.8 Monopolistic Competition
- •6.9 Contestable Market Model
- •6.10 Firm Strategies in Highly Competitive Markets
- •Chapter 7
- •Firm Competition and Market Structure
- •7.1 Why Perfect Competition Usually Does Not Happen
- •7.2 Monopoly
- •7.3 Oligopoly and Cartels
- •7.4 Production Decisions in Noncartel Oligopolies
- •7.5 Seller Concentration
- •7.6 Competing in Tight Oligopolies: Pricing Strategies
- •7.8 Buyer Power
- •Chapter 8
- •Market Regulation
- •8.2 Efficiency and Equity
- •8.4 Regulation to Offset Market Power of Sellers or Buyers
- •8.5 Natural Monopoly
- •8.6 Externalities
- •8.7 Externality Taxes
- •8.8 Regulation of Externalities Through Property Rights
- •8.9 High Cost to Initial Entrant and the Risk of Free Rider Producers
- •8.10 Public Goods and the Risk of Free Rider Consumers
- •8.11 Market Failure Caused by Imperfect Information
- •8.12 Limitations of Market Regulation
- •Chapter 9
- •References
Chapter 9
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