3. Organize your speech

1) Define your objectives

2) Know your topic

3) Organization of your speech

• opening

• body

• closing

4) Add spark to your talk

5) Write your speech

6) Practice your speech

1 Define your objectives:

1. Clear objectives are the bedrock of good presentations, without a clear objective a presentation lacks focus, direction & value.

2. The clear objective of communication is to make your message understood & remembered.

3. The objection of communication is not the transmission but the reception of the message.

4. Preparation, presentation & context of a speech must be geared not to the speaker but to the audience.

What is the reason for delivering this speech to the audience?

• The starting point in planning any speech is to formulate a precise objective.

What is the objective of this speech?

• What is it that you want your audience to say, think or do differently as a result of hearing your speech? When you answer this question, you have found your objective.

The purpose of your speech may be:

• to inform

• to instruct

• to persuade

• to entertain

• to motivate your team

• to present

How many different objectives can you achieve in 30 minutes?

Not many.

It is far more productive to achieve one goal than to blunder over several. The best approach is to focus upon the essential objective. You might list at most two other objectives which can be addressed providing they do not distract from the main one. If you do not focus on your objective, it is unlikely the audience will.

2 Know your topic in detail

Speak as an expert about your subject.

Research your topic from different sources.

Gather specific information to:

• prove your ideas & points

• clarify your points

• make points memorable

Knowing your subject inside out understanding the subject from all points of view. Prepared speakers gather a bunch of statistics, stories, anecdotes, case studies, analogies that prove the point they want to make, which is the inside knowledge.

3 Organization of your speech

All speeches should have a definite structure or format.

If you do not put your thoughts into a structured manner, the audience will not be able to follow you.

All speeches have three parts: opening, body, closing.

After you organize the structure of your speech, you need to determine how much time you will spend on each point.

How would you break down a 20-minute speech?

Opening 5 to 10% of your allotted time

Body 80 to 90% of your allotted time

Conclusion  5 to 10% of your allotted time

The goal of the INTRODUCTION:

• set the tone

• create rapport

• gain attention

A strong opening typically contains:

• a hook or attention-grabber

• reasons for your presentation

• your core message

Set the tone

The audience has several questions that they want answered within the first few minutes of your talk. Be sure you answer these questions:

1 Who are you? Do you have any experience?

2 What are you going to talk about?

3 When will you finish?

4 What is the organization of your talk?

5 Why should I listen? What is in it for me?

Create rapport

If you can win the audience over in the in the first minute, you will keep hem for the remainder of the presentation. You should plan exactly how you wish to appear to the audience use the beginning to establish that relationship. You may be presenting yourself as their friend, or as an expert, but whatever role you choose you must establish it at the very beginning.

Hooks or attention-grabbers

1 Personal anecdotes

2 Quotations

3 Rhetorical questions

4 Stories

5 Analogies

6 Startling statistics

7 Startling facts

8 Historic events

9 Case studies

10 Developing a common bond

11 Involving the audience by getting them to do something

Task 1

PRESENTATION TECHNIQUES

Fill in the missing words or phrases and identify the main technique the presenter uses in each of the four introduction:

a) surprising and relevant facts to gain the audience`s attention

b) simply stating the objectives and outlining the points to be developed

c) involving the audience by getting them to do something

d) using a true event to help illustrate the purpose.