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Modern Subcultures.docx
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History

In Roman times, fairs were holidays on which there was an intermission of labour and pleadings. In the Middle Ages many fairs developed as temporary markets, and were especially important for long-distance and international trade, as wholesale traders travelled, sometimes for many days, for pre-arranged fairs where they could be sure to meet those they needed to buy from or sell to. They were usually tied to a special Christian religious occasion (particularly the anniversary dedication of a church). Tradesmen would bring and sell their wares, even in the churchyards. Such fairs might then continue annually, usually on the feast day of the patron saint to whom the church was dedicated. This custom was kept up until the reign of Henry VI, by which time there were a great many fairs kept on these patronal festivals, for example at Westminster on St. Peter's day, at Smithfield on St. Bartholomew's (the famous Bartholomew Fair, celebrated in Ben Jonson's play of the same name) and at Durham on St. Cuthbert's day. The Kumbh Mela, held every twelve years, at Allahabad, Haridwar, Nashik and Ujjain is one of the largest fairs in India, where over 60 million people gathered in January 2001, making it the largest gathering anywhere in the world. In the United States, fairs draw in as many as 150 million people each summer. One example of the American county fair being featured in a famous piece of literature is in E. B. White's Charlotte's Web. Children's competitions at an American fair range from breeding small animals to robotics, while the organization 4-H has become a traditional association.

International Tourism. Types of Tourism.

Tourism is travel for recreational, leisure or business purposes. The World Tourism Organization defines tourists as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes".

Tourism has become a popular global leisure activity. In 2010, there were over 940 million international tourist arrivals worldwide, representing a growth of 6.6% when compared to 2009. International tourism receipts grew to US$919 billion (€693 billion) in 2010, corresponding to an increase in real terms of 4.7%. As a result of the late-2000s recession, international travel demand suffered a strong slowdown from the second half of 2008 through the end of 2009. After a 5% increase in the first half of 2008, growth in international tourist arrivals moved into negative territory in the second half of 2008, and ended up only 2% for the year, compared to a 7% increase in 2007. This negative trend intensified during 2009, exacerbated in some countries due to the outbreak of the H1N1 influenza virus, resulting in a worldwide decline of 4.2% in 2009 to 880 million international tourists’ arrivals, and a 5.7% decline in international tourism receipts.

Tourism is important and in some cases vital for many countries, such as France, Egypt, Greece, Lebanon, Israel, the United States, the United Kingdom, Spain, Italy, and Thailand, and many island nations, such as The Bahamas, Fiji, Maldives, Philippines and the Seychelles. It brings in large amounts of income in payment for goods and services available, contributing an estimated 5% to the worldwide gross domestic product (GDP), and it creates opportunities for employment in the service industries associated with tourism. These service industries include transportation services, such as airlines, cruise ships and taxicabs; hospitality services, such as accommodations, including hotels and resorts; and entertainment venues, such as amusement parks, casinos, shopping malls, music venues and theatres.

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