Marketing mix
Product
Our
product is a restaurant where you can not only eat with pleasure
environment. The uniqueness is the space interior, location on the
roof of the building in the center of the city. The customers can
enjoy the view of the city due to the transparent wall and ceiling
and the high of the building. Also they will surprise from the sky of
stars’ projection and special space food. Our café is called
«Space place». The café’s logo is…The main advantage is that
we are the only one of its kind.
Place
The
café is situated in the popular shopping center with a lot of people
of our target audience.
Price
The
price concludes all types of expenses and satisfies our customers.
Different bonuses and discount can be developed in future. As for
prices of our competitors, it will higher because our average bill
will from 1000 rub.
Promotion
We
are developing a huge marketing strategy which includes all types of
advertising. The first place is occupied by mass media. Then are ad
on the Internet, direct mail, different leaflets, may be round the
planetarium and billboards. The competitors’ edges are brand
awareness and brand loyalty.
C Luce hart of targeting
Strategy choice
Focus
strategy. It is based on product uniqueness and narrow market
segment.