- •Executive Summary
- •Initiator and Organizer of the Project
- •Project Features
- •Classification of the facilities of the retail and office center and of its structure
- •The basic indicators of the retail and office complex.
- •Technical features of construction and architecture of the complex
- •Description of the office premises
- •Technical equipment, networks and systems of the complex
- •Traffic solutions
- •Landscaping and site finishing of the territory
- •Landscaping and site finishing of the territory of the complex involves modern hardscaping, gardening, planting of bushes, lawn planting.
- •4. The analysis of the real estate market of Moscow vicinity and its development prospects.
- •The analysis of the construction sector of retail and office complexes and business centers
- •Development trends of building of retail and office complexes and business centers
- •Sales value of residential and office premises of the Moscow Region
- •Marketing strategy.
- •Potential customers
- •Marketing plan of the retail and office center
- •Tactical marketing plan
- •Advertisement
- •Demand stimulation activities
- •Swot-matrix of the Project
- •Investment commitments
- •Basic components of the investment plan
- •Volume of investments.
- •Financial Plan of the Project
- •Performance characteristic of the Project
- •Sensibility analysis и possible scenarios of course of the events
- •Forecasting balance sheet statement of the Company
- •Table 8. Forecasting balance sheet statement of the Company, Euro
- •Conclusions
The basic indicators of the retail and office complex.
The planned structure of the spaces of the complex looks as follows:
- Shopping space – 50 000 sq.m.;
- Areas of public catering and related services – 1 000 sq.m.;
- Office space - 25 000 sq.m.;
- Underground space – 55 000 sq. m;
- Parking space for 300 parking stalls.
The basic scheme of floor-by-floor plan of the spaces is supposed to be as following:
- The basement storey:
a) Service-warehouse area
b) Parking
- 1st floor:
a) Shopping space
b) Servicing area
c) Administrative-office area
- 2nd floor:
a) Shopping space
b) Office premises with enclosed lay-out;
- 3rd - 5th floors:
a) Office premises with open lay-out.
Technical features of construction and architecture of the complex
In the
process of preparing the general layout of the building the following
primary factors were taken into consideration:
- A current state of the infrastructure of the area, its development trends;
- Necessity of the optimization of municipal traffic stream and pedestrian traffic;
- Character of future development;
- A condition of investment process in real estate development;
- Architectural entity of the group of buildings.
High-bay area of the complex is perceived as an architectural centerpiece at entrance to the city, and its oval form will provide an equivalent perception of the building from all sides.
To strengthen the architectural expressiveness of the building, aluminum and glass facades by "SCHUCO" will be used.
External walls of the complex will be made from masonry units and surfaced with cladding aluminum panels. Windows of the building will have triple-pane glasses. Exterior trim will be made of high-quality construction materials.
The high level of quality of office premises will be achieved by means of the advanced engineering systems and the equipment, in strict conformity to building codes.
The Project involves putting into operation two high-speed and noiseless elevators, with a capacity of 10 persons with modern interior decoration.
The complex location meets the highest requirements for building a modern residential, trading and business center. Such important factors, as transport accessibility, existence of the developed social-business infrastructure are combined here.
Modern design of residential and office premises, appropriate location, favorable price and high quality of engineering systems and equipment – these are criteria on the basis of which people choose houses and offices.
Visitor car parks will be situated in the surrounding area.
Both architectural and the volume-spatial concepts of the site are developed in accordance with the regulations included in the General layout of Balashikha.
The designed residential complex and retail and office center is a considerable planning factor in the build-up system of the east side of the town.
The Project assumes asphaltic covering of driveways and platforms with curb framing and a plate paving of sidewalks with a tile of the type "Coil". Ramps are provided in the places of ground structure drops to make movement of baby`s carriages and wheelchairs convenient.
Construction of driveways and sidewalks is typical. Beatification features and hardscape elements are typical.
Fig.5. A view of the complex from different sides
Fig.6 A view from the highway at the entrance to the city from the country
Fig. 7 A view from the highway at the entrance to the city from Lenin`s avenue