- •1.1 Getting started
- •1.3 Reading
- •1.4 Comprehension
- •1.4.1 Answer the questions using the active vocabulary and Unit 1 Glossary.
- •1.4.2 Mark these statements t(true) or f(false) according to the information in the Text and Unit 1 Glossary. If they are false say why.
- •1.5 Language practice
- •1.5.1 Match the English terms in the left-hand column with the definition in the right-hand column.
- •1.5.2 Complete the following texts using the suitable words or phrases from the box.
- •The Formal Organization
- •Line Departments
- •Line and Staff Organization
- •1.5.3 Complete the text. Replace the Russian words and phrases by the English equivalents. Matrix Organization
- •1.5.4 Text for discussion.
- •Delegation
- •1.6 Render the passage in English using the English equivalents of the italicized phrases given in Russian. Express the main idea of the passage in one sentence. Конфликты
- •Unit 2 marketing strategy
- •2.1 Getting started.
- •2.2 Look through the following vocabulary notes which will help you understand the text and discuss the topic.
- •2.3 Reading Essential Principles of Marketing
- •2.4 Comprehension
- •2.4.1 Answer the questions using the active vocabulary and Unit 1 Glossary.
- •2.4.2 Mark these statements t(true) or f(false) according to the information in the Text and Unit 2 Glossary. If they are false say why.
- •2.5 Language practice
- •2.5.1 Match the English terms in the left-hand column with the definition in the right-hand column.
- •2.5.2 Complete the following text using the suitable words or phrases from the box.
- •User Survey
- •2.5.3 Complete the text. Replace the Russian words and phrases by the English equivalents.
- •2.5.4 Text for discussion.
- •Product Life Cycle
- •2.6 Render the passage in English using the English equivalents of the italicized phrases given in Russian. Express the main idea of the passage in one sentence.
- •3.1 Getting started.
- •3.2 Look through the following vocabulary notes which will help you understand the text and discuss the topic.
- •3.3 Reading Manpower Planning and Recruitment
- •Organisation
- •Its strengths and weaknesses
- •Managers, professionally qualified supervisors, clerical, skilled manual, semi-skilled, unskilled workers
- •Interview interview apply test interview
- •3.4 Comprehension
- •3.4.1 Answer the questions using the active vocabulary and Unit 3 Glossary.
- •3.4.2 Mark these statements t(true) or f(false) according to the information in the Text and Unit 3 Glossary. If they are false say why.
- •3.5 Language practice
- •3.5.1 Match the English terms in the left-hand column with the definition in the right-hand column.
- •3.5.2 Complete the following texts using the suitable words or phrases from the box.
- •Wage Policy
- •Methods of Payment: Flat rate Scheme
- •Methods of Payment: Incentive Schemes
- •3.5.3 Complete the text. Replace the Russian words and phrases by the English equivalents. Education and Training
- •3.5.4 Text for discussion.
- •Training Strategy
- •3.6 Render the passage in English using the English equivalents of the italicized phrases given in Russian. Express the main idea of the passage in one sentence.
1.5.2 Complete the following texts using the suitable words or phrases from the box.
Text 1
A |
personnel |
E |
formal organization |
B |
employees |
F |
in size |
C |
an early stage |
G |
channels of communication |
D |
in such a way as |
H |
Departments |
The Formal Organization
This begins to develop at ____(1)____ in the life of an organization as a result of the need to group activities. The ____(2)____ ensures that activities are separated into ____(3)____ such as production, marketing, finance, and ____(4)____. Further subdepartments will develop as the organization grows ____(5)____. Relationships between ____(6)____ are defined. Tasks are divided ____(7)____ to make use of specialist technical and management skills. Rules and procedures to be followed are established. The formal organization establishes where decisions are to be made and ____(8)____ are to be created.
Text 2
A |
manufacturing firm |
E |
formal structure |
B |
production |
F |
key areas |
C |
line organization |
G |
concerned with |
D |
distribution |
H |
activities |
Line Departments
These are the activities which are essential to survival, since they are directly ____(1)____ the production and ____(2)____ of the product or service. Where the ____(3)____ of the organization is based on line activities, it is referred to as ‘line organization’. In the case of a ____(4)____, the key activities are ____(5)____, sales and product development. All other ____(6)____ are grouped around these ____(7)____. A retail organization adopting a ____(8)____ would group its activities around purchasing, finance and sales.
Text 3
A |
expands |
E |
responsibilities |
B |
managers |
F |
personnel managers |
C |
line manager |
G |
departments |
D |
recruitment |
H |
appointment |
Line and Staff Organization
As an organization grows in size, the ____(1)____ needs to divest himself of peripheral activities. Thus specialist ____(2)____ are created, and managers are appointed, who do not have line ____(3)____. A further development as the firm ____(4)____ again, may be the ____(5)____ of general staff, who are used to relieve senior ____(6)____ of specific onerous tasks. Specialist staff, such as ____(7)____ are appointed to provide particular support functions, such as training, ____(8)____, and industrial relations.