- •Утверждено и рекомендовано решением
- •Предисловие
- •Рекомендации для студентов
- •Company structure
- •1. Complete the information.
- •2. Match the names of the managers with their titles.
- •3. Translate the text. Text 2
- •2. What do the following numbers refer to? Make a sentence about each number.
- •3. Translate the text. Text 3
- •Mannesmann ag
- •1. Answer the question:
- •3. Translate the text. Text 4
- •Mindsteps
- •1. Complete the sentences.
- •2. Are the following statements true or false?
- •3. Translate the text. Text 5
- •Changes in company policy
- •1. Answer the questions.
- •2. Choose the best answer to each of the following questions.
- •3. Translate the text. Text 6
- •Some advice for business leaders
- •1. Paragraphs 1-9 contain advice for business leaders. Choose the appropriate heading for each paragraph from the list below.
- •2. Are the following statements true or false?
- •3. Translate the text. Text 7
- •Ted turner – mr tv
- •1. True or false?
- •2. Answer the questions.
- •3. Translate the text. Text 8
- •The richest man in the world
- •1. What do the following numbers refer to? Make a sentence about each number?
- •2. Are the following statements true or false?
- •3. Translate the text. Text 9
- •Procter & gamble
- •1. Answer the questions.
- •2. What do the following numbers refer to? Make a sentence about each number.
- •3. Translate the text. Text 10
- •Freeplay
- •1. Complete the information about the company.
- •2. Answer the question.
- •3. Translate the text. Text 11
- •1. Answer the questions.
- •2. True or false?
- •3. Translate the text. Text 12
- •Hallmark cards, inc
- •1. Answer the questions.
- •2. Choose the correct variant and complete the sentences.
- •3. Translate the text. Text 13
- •1. Answer the question.
- •2. Are the following statements true or false?
- •3. Translate the text. Text 14
- •1. True or False?
- •2. Answer the question.
- •3. Translate the text. Text 15
- •Tetra pak
- •1. Complete the information about the company.
- •2. Match the world with its meaning.
- •3. Translate the text. Text 16
- •Instant coffee
- •1. Are these statements true or false?
- •2. What do the following numbers refer to? Make a sentence about each number.
- •3. Translate the text. Text 17
- •Tea history and development
- •1. Answer the question.
- •2. Complete the sentences.
- •3. Translate the text. Text 18
- •Presenting a new product
- •Text 19
- •Managing international retailing
- •1. Mark the sentences true or false, according to the information in the text.
- •2. Find the best explanation for each of these words and phrases as used in the text.
- •3. Translate the text. Text 20
- •Daewoo and the art of customer focus
- •1. Which of the following sentences best summarises the content of the article?
- •2. Mark each of the following statements as true, false or can't tell.
- •3. Which of the following statements best describes Daewoo's cars, according to the information in the article?
- •4. How does Daewoo sell its cars? Mark all the statements that are true.
- •5. Translate the text. Text 21
- •Benson faces uncertain future
- •1. Complete the information about the company.
- •2. Read the following statements about the article and indicate whether they are true or false.
- •3. Translate the text. Text 22
- •Setting up a business
- •1. True or false?
- •2. Choose the correct phrase to complete the following sentences.
- •3. Translate the text. Text 23
- •Some tips on starting your business
- •1. Complete the sentences.
- •3. Translate the text. Text 24
- •New kids on the business block
- •1. Combine a word or expression from a with one from в.
- •2. Read the following statements about the article and indicate whether they are true or false.
- •3. Translate the text. Text 25
- •The south sea bubble
- •1. Find the words or phrases in the text which are similar in meaning to the definitions below.
- •2. Answer the question.
- •3. Translate the text. Text 26
- •Tulipomania
- •1. Answer the question.
- •2. Find the words or phrases in the text which are similar in meaning to the definitions below.
- •3. Translate the text. Text 27
- •The wall street crash
- •Text 28
- •1. Answer the questions.
- •2. True or false?
- •3. Translate the text. Text 29
- •Traveller’s cheques
- •3. Translate the text. Text 30
- •The financial system and people
- •1. Answer the question.
- •2. Match the worlds with the definitions.
- •3. Translate the text. Литература:
- •Содердание:
1. Paragraphs 1-9 contain advice for business leaders. Choose the appropriate heading for each paragraph from the list below.
a. A leader should be a good teacher and communicator.
b. A leader must manage time and use it effectively.
с. A leader must have technical competence.
d. A leader must provide vision.
e. A leader must be visible and approachable.
f. A leader should be introspective.
g. A leader should be dependable.
h. A leader should be open-minded.
i. A leader should have a sense of humour.
2. Are the following statements true or false?
1. Leaders should spend more than four hours a day in their offices.
2. Leaders should not change their minds too often.
3. The best leaders should stay busy and work long hours.
4. Leaders plan, set goals and provide strategic perception.
5. Leaders must provide stability.
6. Executives must not be criticized.
3. Translate the text. Text 7
Read this article about Ted Turner, the American television entrepreneur. Do exercises that follow.
Ted turner – mr tv
BORN IN CINCINNATTI, Ohio in 1938, Ted Turner became a CEO at the age of only 25 when he took over his father’s advertising company.
In 1970, he moved into television when he bought a small Atlanta TV station, WJRJ. He later changed its name first to WTBS, then to TBS. In 1976, WTBS was the first TV station in the USA to transmit to cable systems nationwide via satellite, in the same year, Turner bought the Atlanta Braves baseball team.
1977 was another sporting year for Ted Turner. He bought a basketball team this time, the Atlanta Hawks. He was also captain of the boat Courageous, which sailed to victory in the America’s Cup.
In 1980 he launched CNN (Cable News Network), which is now recognized as the leader in instant coverage of world events. Six years later he bought the MGM / United Artists Entertainment Company, and then founded a new TV company, TNT (Turner Network Television) in 1988. In 1990 he created his own charity organization, the Turner Foundation.
In 1996 Time Warner bought TBS for $7.5 bn, and Ted Turner was no longer in charge. “I've been a CEO for thirty-three years, and that’s a long time for anyone,’ he said at the time. ‘I’m married to Jane Fonda, so I know what it’s like to be number two.”
1. True or false?
1. Ted Turner became CEO at the age of 40.
2. In 1970 he moved into television.
3. Turner bought two baseball teams in 1976 and in 1977.
4. CNN is one of the best news channels.
5. Turner sold his TV company to Time Warner.
6. He has been a CEO for thirty-three years.
2. Answer the questions.
1. When was Ted Turner born?
2. Where was he born?
3. What did his father do?
4. Did Ted Turner work in advertising?
5. When did he move into television?
6. What was the name of the first TV station he bought?
7. What does the abbreviation CNN mean?
8. When did Turner create his own charity organization?
9. Why did he sell TBC?
3. Translate the text. Text 8
Read the article and answer the questions below.