Appendix 1

G L O S S A R Y

Accounts банковские счета	Records of business dealings
Ad реклама	Short for advertisement
Advertisement реклама	A public notice or announcement in a newspaper or magazine, or over the radio, or television, which recommends a pro­duct, service, or company
Advertising agency рекламное агенство	A person or company that prepares and places advertisements in newspapers or magazines, or on radio or television
Agency / Agent агенство / агент	A person or company that is authorized to do something specific for someone else
Available stock располагаемый запас	Items ready to sell from inventory
Cash наличные	Money or something that equals money, such as a check, paid at the time of buying something
Cash on delivery / C.O.D наличные при поставке	Payment when goods are delivered
Catalog каталог	A booklet or book which lists products and gives a brief description of them, sometimes with pictures
Catalog sales розничная продажа товаров по каталогу	Catalogs of products, which also contain prices, used by customers to send orders directly to the company
Chain store магазин в сети розничных магазинов	One of a group of retail stores owned and managed by the same person or compa­ny, carrying similar merchandise, and guided by the same policies
Channel of distribution торгово-распределительная сеть	The way a product is sold to the custo­mer who will use it
Client клиент, заказчик	A customer, a person or company that receives the services of a professional person or company; such as an advertising agency, an accountant, etc.
Commission комиссионные	The percentage of the charges for advertising space or air time which is paid to the advertising agency by the publi­cation or broadcaster
Competitors конкуренты	Companies that make or sell products that do the same thing or that look alike
Customer покупатель	A person or company that buys something
Direct selling прямая продажа	Selling directly to customers by a com­pany's salespeople
Discount скидка	Less than the regular price
Display выставка товара	To show something so it is easy to see
Distribution распределение	Sending or selling products or goods
Finished goods товары фабричного производства	Manufactured products or parts which are complete and ready for sale or use
Finished-goods inventory запасы готовой продукции на складе	Inventories of products that are ready to sell
Goods товары	Products
Image репутация, престиж	What people think a company or product is
Industry промышленность	Manufacturing business
Invoice счет-фактура	A bill or a list of goods sent to a purchaser showing prices, amounts, shipping charges, etc.
Item вид товара, изделия	Each separate thing that is part of a whole
Manufactured items/parts Промышленные изделия /части	Parts which a company makes in its own factory that are used in its own pro­ducts
Manufacturer's representative торговое агенство, представляющее интересы промышленной фирмы	A person or company which sells pro­ducts for a company without stocking them in warehouses; also called a sales representative or rep (The manufactu­rer's representative usually sells products of several different, no competing companies)
Manufacturing производство продукции	Making products from raw materials
Market рынок	The customers or prospects who will buy or use a product
Market feasibility study анализ рыночной ситуации	A study to find out whether people will buy and use a product, how many can be sold, how it should be packed, etc.
Market forecast рыночный прогноз	A study to determine how much of product can be sold to customers and to prospects
Marketing маркетинг	Includes all the different things neces­sary to bring and sell a product to cus­tomers
Market research исследование рынка	The study of what customers and prospects need or want from a company and its pro­ducts
Materials материалы	Things, products and parts are made from the substance of anything manufactured or built
Merchandise товары	Products or items that are for sale
Price цена	What something costs or is sold for
Price list прейскурант	A printed list of products, telling how much each item costs
Product продукт	Something manufactured or made which is finished and ready to sell or use
Product description описание продукта	Words in advertising, literature, or catalogs which tell about a product
Product literature информация о продукте	Printed sheets which tell about a company`s product
Profit прибыль	The gain from a business, or the amount of money left when the cost of making a product is substracted from the money when it is sold
Raw materials сырье	Substances from which products or parts are made
Retailer розничный торговец	A person or company which sells in small quantities directly to customers, usually in stores
Sales call продажа по телефону	A visit to a customer or prospect to try to sell a product
Sell продавать	To exchange an item product, or something for money or other payment
Services услуги, сервис	Things people do to help someone or another company
Staff Штат (служебный персонал)	A group of people who work for a director, manager or other leader
Store склад, магазин	A place where goods from many different manufacturers are kept for sale directly to customers who buy small quantities
Warehouse товарный склад	A place where items are kept for delivery to customers
Wholesaler Оптовый торговец	A person or company that buys large number or volumes of items and sells directly to customers who use smaller amounts of the items (The wholesaler sells larger numbers of items to each customer than a retailer does and usually has a warehouse).

Appendix 2