Travelling

Travelling is necessary to us all. It keeps us growing stale and old. It stimulates our imagination. It gives us that movement and change which are necessary to our well-being life. Some people travel in search of beauty, others to satisfy their curiosity, and many people consider travelling to be a very good form of rest. It depends on the individual of course, but as a general rule, a man, who has a very demanding job, would most likely gain the the beautiful form a good, quiet, relaxing holiday, somewhere remote from the city.

Nowadays people, who go on business mostly travel by air. It’s more comfortable and of course far quicker than any other method. There is none of dust and dirt of railway or car journey, none of the troubles of changing train to steamer. Here are some hints on air travel that may be helpful.

Passengers are requested to arrive at the airport 2 hours before departure time on international flights and an hour on domestic flights as there must be enough time to complete the necessary airport formalities.

When the formalities have been completed the passenger goes to the Customs for an examination of his luggage. In some cases the Customs inspector may ask you to open your begs for inspections. All means of travelling are not perfect. Air travel gives you a bird’s eye view on the world and prevents from admiring all the beauty spots on earth.

The Environment

The Earth is the only planet in the solar system where there is life. For centuries man lived in harmony with nature until industrialization brought human society into conflict with the natural environment. With the development of civilization man’s interference in nature has increased. Every year the world’s industry pollutes the atmosphere with millions of tons of dust and other harmful substances. The seas and rivers are poisoned with industrial waste, chemicals and sewage. People who live in big cities are badly affected not only by poisonous waste from factories and car exhaust fumes but also by the increasing noise level which is as bad for human health as lack of fresh air and clean water.

Among the most urgent ecological problems are the depletion of the ozone layer, acid rains, global warming that lead to unfavorable changes in the world climate. Another serious problem is disappearance of forests. Some of them die from acid rains, others are cut down. Rain forests disappear at an alarming rate. If man continues to cut down rain forests, more than one million species of plants and animals will become extinct by the year 2030.

Marketing

Marketing concept includes various elements such as planning, research, new product development, sales, communications, advertising, etc. Marketing involves meeting both the company and the Customer’s needs.

Marketing studies stages before, during and after production and also following the sale. Marketing provides information about forward demand for the company’s products or services, helps to identify and stimulate demand for products and services. In other words, marketing is the art of finding out what the other person wants, then manufacturing it for him.

Research is the basic tool of marketing. Marketing experts have developed techniques for determining the needs of prospective customers. It's done by way of market segmentation. Every market can be divided into segments or, in other words, into separate groups of consumers. First there are demographic factors like age, income, educational background, occupation, size of family, type of home & neighborhood, etc. Then there are psychographic factors – the customers’ opinions & interests, hobbies, vacations spots, favorite sports etc. Then a product is compared with the goods already established in the market by quality or quantity standards. To be a success you must be ahead of your competitors. Consumer m should be based on understanding consumer values, wants and needs.