What’s brand wars?

Why are companies fighting each other?

• The main reason for it is that the companies are trying to get more customers and to increase their market. The aim of the battle is to get the customer to buy your product and not the product of the competitor. There are two types of customers: Active and Passive.

Active customers know what they want. And passive ones, on the contrary, have no idea of what they want and think for a long time about what product to buy.

• For branding strategies to be successful, consumers must be convinced that there are meaningful differences among brands in the product or service category.

• Consumer must not think that all brands in the category are the same.

• PERCEPTION = VALUE

The objectives that a good brand will achieve include:

• Delivers the message clearly

• Confirms your credibility

• Connects your target prospects emotionally

• Motivates the buyer

• Concretes User Loyalty

BRAND VALUE

Brand Finance is an independent intangible asset valuation consultancy. It advises strongly branded organisations, or those with valuable intangible assets, on how to maximise their value through effective management of their brand and other intangible assets.