- •Модуль 4 promotion and entertainment Technology Цели:
- •Entry Test
- •Учебный элемент 9 (уэ-9) promotion
- •I. Improve your wordpower.
- •II. Reading Comprehension
- •Tourist promotion
- •2. Read the interview, translate it into Russian using a dictionary in writing.
- •2. Answer the following questions in writing
- •3. Write out ten useful words and word-combinations; make up at least seven sentences of your own using these words and phrases.
- •VI. Intensive Reading Task
- •2. Read the text. Promotional tools
- •3. Find in the text answers to these questions:
- •VII*. Advanced learning
- •Учебный элемент 10 (уэ-10) Entertainment technology
- •I. Improve your wordpower.
- •1. Study your active vocabulary:
- •2. Mind the pronunciation:
- •3. What are the opposites?
- •4. Read and translate into Russian the following words and their definitions:
- •5*. Make up topic-related sentences using the following phrasal verbs:
- •II. Reading Comprehension
- •Tourist attractions and entertainment
- •III. Comprehension and Word Study
- •1. Find in the text one word which means the same:
- •2. Insert prepositions.
- •3. Translate into Russian
- •4. Translate into English
- •Useful phrases
- •Disneyland
- •2. Answer the following questions in writing:
- •3. Agree or disagree using the clichés (in writing).
- •VI*. Intensive reading task
- •1. Read this advertisement for Dublin, the capital of Ireland, and fill in the gaps using the words in the box:
- •2. Replace the underlined words in the advertisement with the words in the box. You may need a dictionary.
- •3. Read the text again and retell it using as many descriptive adjective as you can.
- •VIII*. Advanced learning
- •1. Study the following idioms
VII*. Advanced learning
1. Study the following idioms
Idiom |
Meaning |
Tighten your belt |
If you need to tighten your belt, you must spend your money carefully. "Another bill? I'll have to tighten my belt this month!" |
A cash cow |
A product or service which is a regular source of income for a company is called a cash cow. "His latest invention turned out to be a real cash cow." |
Feel the pinch |
When someone feels the pinch, they begin to suffer from a lack of money. "With the drop in tourism, hotels and restaurants are beginning to feel the pinch." |
Laugh all the way to the bank |
A person who makes a lot of money easily, especially through someone else's stupidity, is said to laugh all the way to the bank. "If we don't succeed in renewing the contract, our competitors will be laughing all the way to the bank" |
Lose your shirt |
If you lose your shirt, you lose all your money or possessions, especially as a result of speculation or gambling. "He lost his shirt when the bank went bankrupt." |
2. Make up topic-related sentences with the given idioms (idiom – sentence).
3. Make up a topic-related presentation using the given idioms (as many as possible). It could be a story; an advertising text; a fairytale.
VIII. Unit revision task
1. Think of your presentation on “Promotion in Tourism” using as much as possible of the information studied. Be ready to speak to the audience.
Useful phrases
to tell the truth |
по правде говоря |
for a start |
для начала |
roughly speaking |
грубо говоря |
to cap it all |
в довершение ко всему |
2. Unit progress test
Choose an appropriate variant.
1. The “AIDA principle” stands for … .
a) Attraction, Interest, Desire and Action
b) Affection, Interest, Desire and Action
c) Attention, Interest, Desire and Action
2. Radio serves a more limited audience since it cannot … the beautiful pictures and colors of television.
a) transfer
b) transmit
c) transport
3. Sometimes people appear to be buying for reasons … to their real motivations.
a) different
b) differ
c) difference
4. The … message will depend on several key factors
a) promote
b) promotion
c) promotional
5. “…” is the most effective kind of tourist promotion.
a) word of art
b) word of honor
c) word of mouth
6. Through their tourist offices, governments do a great deal of travel promotion, both in the form of … .
a) commercials and brochures
b) advertising and publicity
c) TV and radio
7. We buy some products because we think they are … .
a) luxurious
b) expensive
c) good for us
8. … is one of key factors the type of promotion depends on.
a) target market
b) aim market
c) goal market
9. Professional travel writers journey from resort area to resort area to report on … that are available.
a) the food and beverages
b) the prices and services
c) the facilities and amenities