5. Skills. Presentations.

A). Comment on the following statements. Are they: a) essential, b) helpful, c) unhelpful for a successful presentation?

1. Tell a joke at the beginning.

2. Speak more slowly that you normally do.

3. Smile a lot.

4. Involve the audience.

5. Invite questions during the presentation

6. Always keep to your plan.

7. Move around during your presentation

8. Use a lot of gestures to emphasize important points.

9. Read out your presentation from a script.

10. Stand up when giving your presentation.

11. Find out as much as possible about your audience.

12 .Outline the structure of your talk.

13. Vary the tone of your voice.

14. Use clear visual aids.

15. Summarize your main points.

Useful language.

Introducing yourself. Structuring the presentation.

Good morning everyone. I’m going to divide my talk into four parts.

Let me introduce myself. First I’ll give you…;after that ;finally…

My name is… Last of all, I want to look at our future plans.

I’m a specialist in… Inviting questions.

If you have any questions, don’t hesitate to ask

. I’ll be glad to answer any questions ( at the end of my talk).

Introducing new information. Giving background information.

Here’s some basic information. I’ll give you some background information.

Let me add a few figures. Let’s start with the background.

Let’s have a look at some statistics

What are our strengths?

Referring to the audience’s knowledge. Changing the topic.

As you know… Let’s now move on to …

As you are aware… OK, I’ll now look at…

Referring to visuals. Concluding.

If you look at the graph… To sum up…

Could I draw your attention to the chart ( pie-chart)? To summarize…

Ending the presentation.

Well, that’s all I have to say.

Thanks very much. Any questions?

Thanks very much for listening to my talk.

Thanks for coming to my presentation.

B). Prepare a short presentation of five minutes. Include phrases from the Useful language box.

TASK.

Your company is competing for the International Leatherware Association’s top prize. You believe you have an outstanding idea for a new leather product. Prepare your product presentation and present it to the rest of the group.

Guidelines for presenters.

1. Mind the four P’s and the four C’s.

2. Introduce your team /company/.

3. Describe the product design ,features and consumer benefits.

4. Describe the product’s target market.

5. Mention other competing products.

6. Present your strategy for the new product ( branding, packaging, guarantee, etc., pricing strategy ,distribution ( What sales outlets will be used?),promotion( What advertising , product launch and sales promotion?)

7. Describe any ideas for television or radio commercials.

C.) You are a member of the judging panel. Decide who should get top prize.

D.)You are a member of an advertising team at Focus. Prepare an advertising campaign for one of the products or services. Use the key questions below to help you.

Background

Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and effective campaigns. .

At present, Focus is competing against some well-known agencies for several contracts. It has been asked to present ideas for advertising campaigns to the managements of the companies concerned. Concepts are required for the following advertising campaigns:

• A sports car A high-priced, hand-finished model with a classic design. The car was popular in the 1950s and 60s. An American firm now wants to re-launch it. (Target consumers will be high-income executives with a sense of fun and style.) Aim: An international campaign, with advertising adapted to local markets.

• A perfume A unisex perfume, with bio­- degradable packaging. Produced by a well-known up-market manufacturer. The company now wishes to enter the lower end of the market.

Aim: Launch the perfume in an English-speaking country.

• A chain of eight London restaurants The restaurants (specializing in your national cuisine) are in prime positions and offer extensive menus. They are reasonably priced, but are not attracting enough customers.

Aim: A creative campaign to improve sales.

• A major bank The bank (in an English- speaking country) wants to advertise the following new services:

1. Competitive low-interest mortgages

2. Direct telephone banking

3. A foreign travel sender

It has also asked your agency to suggest others.

Aim: Develop loyalty among existing customers and attract new ones.