- •Оглавление
- •1.Target Markets 82
- •2. Levels Of service 85
- •4. Ownership and Affiliations 86
- •Vocabulary Focus 97
- •Infomercials 103
- •Vocabulary Focus 104
- •Preface
- •Course book Outline
- •Unit 1. Tourism Industry Group Discussion
- •Reading
- •Vocabulary Focus
- •Speaking
- •Creative task
- •Unit 2. Types of Tourism Group Discussion
- •Reading
- •Cultural Tourism
- •Ghetto Tourism and Graffiti Travel
- •Medical Tourism
- •Religious Tourism
- •Secular Pilgrimage (Personality Cult)
- •Sports Tourism
- •Vocabulary Focus
- •Speaking
- •Creative task
- •Travel by rail
- •Coach travel
- •Travel by car
- •Vocabulary Focus
- •Speaking
- •Creative task
- •Unit 4. Working in tourism Group Discussion
- •Reading
- •Types of jobs you could do
- •Skills used in this Industry
- •Related jobs
- •Related industry
- •Vocabulary Focus
- •Speaking
- •Creative task
- •Unit 5. Travel Agency Group Discussion
- •Reading
- •Origins
- •Operations
- •Vocabulary Focus
- •2. Levels Of service
- •4. Ownership and Affiliations
- •Vocabulary Focus
- •Speaking
- •Creative task
- •Business Travel
- •Travel Insurance
- •In addition, often separate insurance can be purchased for specific costs such as:
- •Speaking
- •Creative task
- •The Industrial Revolution
- •Food Regulation
- •World War II
- •Nutritional Standards
- •Potential
- •Vocabulary Focus
- •Promotion Methods
- •Publicity
- •Advertising
- •Types of advertising Media
- •Mobile billboard advertising
- •Infomercials
- •Celebrities
- •Vocabulary Focus
- •Speaking
- •Creative task
- •Questions
- •References
- •Appendix World’s Most Visited Tourist Attractions
- •1) Times Square, New York City (39,200,200)
- •2) Central Park, New York City (38,000,000)
- •3) Union Station, Washington, dc (37,000,000)
- •4) Las Vegas Strip (29,467,000)
- •5) Niagara Falls, New York and Ontario (22,500,000)
- •6) Grand Central Terminal, New York City (21,600,000)
- •7) Faneuil Hall Marketplace, Boston (18,000,000)
- •8) Disney’s World Magic Kingdom, Orlando (16,972,000)
- •9) Disneyland Park, Anaheim, ca (15,980,000)
- •10) Grand Bazaar, Istanbul (15,000,000)
Speaking
"Dialogue Method" is one of the simplified communication skills the object of which is to spread the concept and the skill of active listening and empathic understanding those are effective to prevent misunderstanding and to make rapport in all of the situation of a dialogue. |
Reconstruct the following situation into a dialogue:
You work in the international tourism organization. Tell your friend about modern trends in tourism.
Creative task
Presentation is the practice of showing and explaining the content of a topic to an audience or learner. Presentations invite students to go beyond a unit's content to ask questions that are "essential," or questions that go to the heart of a larger issue. |
Divide in groups of 2-4 people. Make a presentation of one of the World’s most Visited Tourist Attractions (see Appendix). Explain what is so special about the place, its history, value for the mankind, etc.
Unit 2. Types of Tourism Group Discussion
Discuss the following issues:
What types of tourism do you know?
What types are traditional ones?
What types are brand new?
What are more popular/less popular? Why?
Reading
Adventure travel is tourism, involving exploration or travel to remote or exotic areas, where the traveler should "expect the unexpected". Adventure tourism is rapidly growing in popularity, as tourists seek different kinds of vacations. It may be any tourist activity, including two of the following three components: a physical activity, a cultural exchange or interaction and engagement with nature.
Adventure tourism gains much of its excitement by allowing its participants to step outside of their comfort zone. This may be from experiencing culture shock or through the performance of acts that require significant effort and involve some degree of risk (real or perceived) and/or physical danger. This may include activities such as mountaineering, trekking, bungee jumping, mountain biking, rafting, zip-lining and rock climbing. Some obscure forms of adventure travel include dark tourism, disaster tourism and ghetto tourism. Other rising forms of adventure travel are jungle tourism and overland travel.
Agritourism is a style of vacation that normally takes place on a farm or ranch. This may include the chance to help with farming and ranching tasks during the visit. Other terms associated with agritourism are "farm direct marketing", "sustainable agriculture" and "agritainment". Agritourism is considered to be a niche or uniquely adapted form of tourism and is often practiced in wine growing regions such as Australia, Italy, Portugal, Spain, and North America. In Ukraine you can find it mostly in the Carpathians.
Agritourism includes any farm open to the public at least part of the year. Dude (or guest) ranches offer tourists the chance to work on cattle ranches and sometimes include cattle drives. Tourists can pick fruits and vegetables, ride horses, taste honey, learn about wine, shop in farm gift shops and farm stands for local and regional produce or hand-crafted gifts. In the USA such "U-pick" farms were at their most popular in the 1970s. People are more interested in how their food is produced and want to meet the producers and talk with them about what goes into food production. Children who visit the farms often have not seen a live duck, or pig, and have not picked an apple right off the tree. This form of expanded agritourism has given birth to what are often called "entertainment farms". These farms cater to the pick-your-own crowd, offering not only regular farm products, but also food, mazes, open-pen animals, train rides, picnic facilities and pick-your-own produce.
The great advantage of agritourism is that it is one alternative for improving the incomes and potential economic viability of small farms and rural communities.
Culinary tourism is valued by tourism industry professionals as one of the most popular niches in the world's tourism industry. Culinary tourism is defined as the pursuit of unique and memorable eating and drinking experiences, according to the International Culinary Tourism Association. Culinary tourism differs from agritourism in that culinary tourism is considered a subset of cultural tourism (cuisine is a manifestation of culture) whereas agritourism is considered a subset of rural tourism. Culinary tourism and agritourism are linked, as the seeds of cuisine can be found in agriculture.
Culinary tourism is not just experiences of the highest caliber - that would be gourmet tourism. This is perhaps best illustrated by the notion that culinary tourism is about what is unique and memorable, not what is necessarily pretentious and exclusive. Similarly, wine tourism and beer tourism are also regarded as subsets of culinary tourism.