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1. Rajesh Chandy and Gerard J. Tellis, "Organizing for Radical Product Innovation", Journal of Marketing Research, 35:474-487 (November 1998); Rajesh Chandy and Gerard J. Tellis, "The Incumbent's Curse? Incumbency, Size and Radical Product Innovation", Journal of Marketing, 64(3): 1-17 (July 2000).

2. "Hat in Hand", Fortune, Oct. 31, 1930, p. 46.

3. Другие источники: Russell В. Adams, Jr., King С Gillette: The Man and His Wonderful Shaving Device, Little, Brown, Boston, 1978; "Gaisman, Who Will Head Gillette, Is an

Incorrigible Inventor", Business Week, Nov. 26, 1930, pp. 20—21; "Stirring Battle Rages for Vast Razor Blade Market", Business Week, Sept. 3, 1930, pp. 11-12; "Hat in Hand", op. cit., pp. 46—52, 147; Richard Austin Smith, "Gillette Looks Sharp Again", Fortune, June 1952, pp. 100-172; King C. Gillette, "Centralized Ideas-The Foundation of Progress", The Gillette Blade, February 1920, pp. 9-10; King C. Gillette, "Paper Read by King С Gillette, President of the Gillette Safety Razor Company, at the Banquet of the Annual Convention, Algonquin Club, Boston, Wednesday Evening, April 13,1921", The Gillette Blade, August 1921, pp. 3-7; Gordon McKibben, Cutting Edge: Gillette's Journey to Global Leadership, Harvard Business School Press, Boston, MA, 1998; William E. Nickerson, "Turning the Tables", The Gillette Blade, March 1922, pp. 3-4.

4. Lawrence Ingrassia, "Gillette Holds Its Edge by Endlessly Searching for a Better Shave", The Wall Street Journal, Dec. 10, 1992, p. 1.

5. Ibid.

6. Другие источники: Adams, op. cit.; "Gillette to Spend $4,000,000 on Stainless Blade", Advertising Age, Sept. 2, 1963, pp. 4,46; Cal Brumley, "Stainless-Steel Razor Blades Could Be Shaver's Boon, Makers' Problem", The Wall Street Journal, Dec. 25, 1962, p. 7; "What Words in an Ad Can't Say", Business Week, May 14, 1960, pp. 45—48; "Cheek by Trowel", Business Week, Dec. 22, 1962, pp. 81-82; William M. Carley, "Battle of the Blades", The Wall Street Journal, Sept. 26,1969, p. 38; Subrata N. Chakravarty, "We Had to Change the Playing Field", Forbes, Feb. 4, 1991, pp. 82-86; Edward T. Ewen, "Revolution on the Razor's Edge", The New York Times Magazine, Oct. 6, 1963, p. 58; "Boston Blue Bladers", Forbes, Nov. 15, 1952; "The Coming Close Shave at Gillette", Forbes, Dec. 15,1976, p. 29; Walter Guzzardi, Jr., "Gillette Faces the Stainless-Steel Dragon", Fortune, July 1963, p. 159; "Who Wants a Stainless Reputation?" Financial Times (London), Sept. 5, 1963; Ingrassia, op. cit.; McKibben, op. cit.; "Keen Drama: A Razor Is Born", Newsweek, Oct. 11, 1971, pp. 78-82; John M. Lee, "Gillette Will Market Its New Product in Two Cities", The New York Times, Aug. 27,1963, p. 41; "Blade- Snatching", Newsweek, Nov. 22, 1962, pp. 89-90; "How Gillette Plans to Keep Its No. 1 Spot", Printers Time, Dec. 4,1959, pp. 65-66; Kenneth S. Smith, "Razor Blade War Growing Hotter", The New York Times, Dec. 2, 1962; Richard Austin Smith, op. cit., p. 100; "Gillette Plans to Offer Stainless Steel Razor Blade in Few Months", The Wall Street Journal, Nov. 19, 1962, p. 7; Neil Ulman, "Gillette Chair man Takes a Long View in Program to Brighten Profit Picture", The Wall Street Journal, June 28, 1977, p. 12.

7. Andrew S. Grove, Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company and Career, Currency/Doubleday/Bantam Doubleday Dell Publishing Group, New York, 1996.

8. Другие источники: Paul E. Ceruzzi, Л History of Modern Computing, MIT Press, Cambridge, MA, 1999; Paul Freiberger and Michael Swaine, Fire in the Valley: The Making of the Personal Computer, Osborne/McGraw-НШ, Berkeley, CA, 1984; Grove, op. cit.; Tim Jackson, Inside Intel, Dutton/Penguin Putnam, New York, 1997; Albert Yu, Creating the Digital Future: The Secrets of Consistent Innovation at Intel, Free Press/Simon & Schuster, New York, 1998.

9. Томсону должно быть обидно, что первым идею разработать браузер в NCSA предложил он, а работа и вся слава достались Андреессену. Его позиция удачно изложена в Alan Deutschman, "Imposter Boy", Gentleman's Quarterly, January 1997. Однако история инноваций и рынков пестрит такими примерами, некоторые из них приведены в этой книге. Успех приходит не к тем, кто был первым, а к тем, кто обладает видением и настойчивостью при его реализации.

4. George Gilder, "Telecosm: The Coming Software Shift", Forbes ASAP, Aug. 28, 1995, p. 147.

5. Deutschman, op. cit.

6. Tim Berners-Lee, "Spinning the Web: A Place for Everything, and Every thing on the Web?" Data Communications, Oct. 21, 1997, p. 48.

7. Другие источники: Allison, op. cit.; Paul Andrews, "Web Browser Finds No Honor at Its Illinois Academic Birthplace", The Seattle Times, Oct. 9,1997; Tim Berners-Lee and Mark Fischetti, Weaving the Web: The Original Design and Ultimate Destiny of the World Wide Web by Its Inventor, HarperCollins, New York, 1999; Tim Berners-Lee, Robert Cailliau, Ari Luotonen, Henrik Frystyk, and Nielsen Arthur Secret, "The World Wide Web", Communications of the ACM, Aug. 1,1994, p. 76; Hal Berghel, "Who Won the Mosaic War?" ACM, vol. 41(10), October 1998, pp. 13-16; Jim Clark and Owen Edwards, Netscape Time: The Making of the Billion- Dollar Start-Up That Took on Microsoft, St. Martin's Press, New York, 1999; Delia De LaFuente, "The Champaign Net Work/AVhiz Kids from U. of I. Make Millions in Cyberspace", Chicago Sun-Times, Sept. 17,1995, p. 33; Peter Elstrom and Kathy Rebello, "A Big Bet on Minibrowsers: Can Spyglass Score in the Net Appliance Market", Business Week, Oct. 28, 1996, p. 54; Katie Hafner and Mathew Lyon," Where Wizards Stay Up Late", Touchstone, New York, 1996; Kim S. Nash, "Browsers Compete for Spotlight", Computerworld, November 1995, p. 61; Greg R. Notess, "Comparing Web Browsers: Mosaic, Cello, Netscape, Win Web and Internetworks Lite", Online, March/April 1995, pp. 36—40; Gary Samuels, "Tale of Two Interneters: Netscape Has Gotten the Headlines, but Spyglass Is Making Money", Forbes Inc., September 1995, p. 48; Jared Sandberg, "Designers of Internet's Mosaic Software Plan New Version in Bid to Set Standard", The Wall Street Journal, Oct. 13,1994, p. B6; Jian-Zhong Zhou, "The Internet, the World Wide Web, Library Web Browsers and Library Web Servers", Information Technology and Libraries, Mar. 1, 2000, p. 50.

8. Peter N. Golder and Gerard 1. Tellis, "Will It Ever Fly? Modeling the Takeoff of Really New Consumer Durables", Marketing Science, 16(3):256-270 (1997).