Marketing Plan
The Four Ps and Cs of the Marketing Mix
4 C’s
Customer solution Customer cost Convenience Communication
The Product
Coffee
•The majority“Courage”of us drink coffee everywhere and every time. Most people cannot imagine starting their day without having a cup of coffee.
•Moreover, coffee takes hardly the first place among the best sellers all over the world.
•This shouldn’t be a surprise that coffee is the second most popular drink next to water .
The Price
• We offer obvious supremacy and perfect quality.
• Our coffee is the best value for money.
The Place
•Whether you enjoy drinking coffee or not, the possibility is pretty good that there is coffee available nearby—at home, at work, and in every street corner, it really is everywhere.
Promotion
•Do you really think that coffee makes your teeth yellow?
•Our coffee includes chlorogenic and nicotinic acid and trigonelline help the body to struggle with some microorganisms, which is the main cause of dental caries.
Influence of coffee on our body
•Lowers the risk of having a heart attack and developing diabetes, cirrhosis of the liver, Parkinson’s disease, colon cancer, gallbladder stones, etc.
•Offsets the damages caused by vices such as heavy drinking and smoking
•Manages asthma when medication is unavailable and minimize the likelihood of getting into depression
•Boosts one’s mood, stop headaches, and prevent cavities
The social function of coffee
•The social function of coffee is clearly evident. Considered a social lubricant, coffee plays a vital role in almost every aspect of our social life. People do business with coffee, people communicate with coffee, people enjoy with coffee and people work with coffee. It is, therefore, safe to assume that people live with coffee.
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