PR activities

Public relations activities

Public relations(PR) covers a wide range of activities. These activities may be part of a marketing process. They help corporate clients communicate with key groups. Some PR firms promote a cause or develop an understanding. Other PR firms deal with the consequences of an organization`s behaviour. This is called issues management. Many PR activities are used in publicity, promotion, lobbying and marketing. Public relations and advertising are often confused. The goal of advertising is to generate sales, whereas the goal of PR is to generate mutual understanding. Advertising is paid for. Public relations is often seen as a marketing communication functions. Supporting marketing through media publicity or combining publicity with advertising. Advertising and publicity are also confused. Publicity activities:including press releases and charity events, are not paid for. Promotion differs from publicity. Firstly, it focuses on gaining favourable opinion for a product or service. Secondly, it includes the use of techniques for example a concert for the victims of a natural disaster. The promotional plan objectives from increasing sales to the creation of a corporate image. Lobbying is associated with groups. Public relations can provide lobbying is professional attempt to change to government policy, corporate policy, or Public opinion. In the past, Public relations literature has referred to events such as press conferences and trade exhibitions as "press agentry". Many of these activities have changed over time and continue to change with the development of new communication methods and technology.