Учебник Английский язык

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3. Match the synonyms.
goal	to cope
to strive	to create
profit	duties
to charge with responsibility	employees
scope of authority	to try
staff	to organise
efficient	aim
to design	surplus
to deal with	effective
to establish	to make responsible
4. Match the words to make phrases.
coordinate	activities
communicate	performance
deal with	staff
delegate	strategies
perform	responsibilities
develop	tasks
issue	information
measure	miracles
motivate	objectives
to charge with	orders
set	crises
take	decisions

WRITING

Write a composition ‘Management in my every-day life’.

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Part 2 LEVELS OF MANAGEMENT AND REQUIRED SKILLS

1.What levels of management do you know? Give their main characteristics.

2.Decide what level of management these positions could be referred to.

President factory manager	general chairman of the board pastor			foreman
head of accounting	chairman of the history department			vice
president cardinal	premier	army captain supervisor		sergeant
Top managers	Middle Managers		First−Line Managers
Define the functions of each management level
control the organization			implement the
supervise the work of subordinates			establish the organization’s goals
coordinate the activities of supervisors			develop policies
bridge the upper and lower levels			work out the strategy
handle inventory management			represent the organization

supervise and coordinate the activities of operating employees spend much time in meetings and on the phone

make decisions about investments

READING

1. a) Read the text and complete it, using the correct form of the verbs below.

Top Management

achieve	allocate	balance	deal with	develop
employ	establish	follow	require	set
The top managers of a company (1) have to			......... objectives and then develop
particular strategies that will enable the company to (2) .........				them. This will
involve (3)	......... the company's human, capital and physical resources. Strategies

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can often be sub-divided into tactics - the precise methods in which the resources attached to a strategy are (4) ......... .

The founders of a business usually establish a ‘mission statement’ - a declaration about what the business is and what it will be in the future. The business’s central values and objectives will (5) ......... from this. But because the business environment is always changing, companies will occasionally have to modify or change their objectives. It is part of top management's role to (6) ......... today’s objectives and needs against those of the future, and to take responsibility for innovation, without which any organization can only expect a limited life. Top

managers are also expected to set standards, and to (7) .........	human resources,
especially future top managers.

They also have to manage a business’s social responsibilities and its impact on the environment. They have to (8) ......... and maintain good relations with customers, major suppliers, bankers, government agencies, and so on. The top management, of

course, is also on permanent stand-by to (9) .........		major crises.
Between them, these tasks (10) .........	many different skills which are almost never

found in one person, so top management is work for a team. A team, of course, is not the same as a committee: it needs a clear leader, in this case the chairman or managing director.

b)Look through the text again and expand the list of the top managers’ functions.

c)Explain the differences of the terms tactics, strategy, policies and

mission statement. Which of them are long-term goals and which are short-term?

2. a) What are the advantages and disadvantages of making a mission statement?

b) Read these mission statements. What is each company trying to achieve?

1 The business of Newcastle United is football — our aim to play attractive football, to win trophies, to satisfy our supporters and shareholders and to continually improve our position as a top European club.

Newcastle United plc.

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2 Glaxo Wellcome is a research-based company whose people are committed to fighting disease by bringing innovative medicines and services to patients throughout the world and to the healthcare providers who serve them.

Glaxo Wellcome

3 Pret creates handmade, natural food, avoiding the obscure chemicals and addictives common to so much of the ‘prepared’ and ‘fast’ food on the market today.

a Manger

c)Discuss these statements. Do you agree with them? Give your reasons. 1 ‘Small is beautiful’ is a better strategy in business than ‘big is best’.

2 Big companies should aim to gain market share rather than make profit. 3 Companies should focus on what they do best rather than diversify.

Company structures

Work in small groups. Prepare a poster and present your ideas on the following questions:

∙How could a typical company structure look like?

∙Do you think this kind of a company structure is the most suitable one?

∙Think about disadvantages of such a structure.

VOCABULARY

hierarchy: to be headed by to report to

to be under smb.

to be accountable to to be supported by to be assisted by

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responsibilities / functions: to be responsible for to be in charge of to take care of

to be involved in smth. / doing smth.

titles: Chairman /Chairperson (US President) Board of Directors

Managing Director = MD (US Chief Executive Officer = CEO) Finance Director (US Vice-President Finance)

Sales Manager (US Sales Director) Shareholders

affiliates: parent company headquarter subsidiary department division

to be owned by

1. Look at the chart below and complete the paragraph, using the correct form of the words in the box.

DSA Corporation

(New York)

Building Materials		Construction	Civil Engineering
KAF Inc.	Halcon	Conway	RoadCo

The DSA Corporation consists of three _______, Building Materials, Constructions and Civil Engineering. DSA _______ New York and comprises four _____, KAF inc., Halcon, Conway and RoadCo. Each of these is _____ a Senior Vice-President who ____ the ____.

subsidiary	division	be based in	parent company
be headed by			report to

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2. Complete the management hierarchy chart with the correct form of an appropriate word or phrase from the box.

Chief Executive

Officer

Board of Directors

Vive-President		Vive-President			Vive-President Sales					Vive-President
Finance		Production				and Marketing				Human Resources
3 Directors		3 Directors					2 Directors			1 Director
				Export				Domestic Sales

KAF Inc. is a building materials manufacturing company in Detroit. KAF _____

the Chief Executive Officer, ______ the Board of directors, which _____ four people. The staff in each of the four departments are _____ Vice-President who is also on the Board. In each department, a managerial team of directors _____ _____

the Vice-President. In the Sales Department, one director _____ exports, the other

_____ domestic sales.

be responsible for	be in charge of		be supported by	support
be accountable to		consist of	be headed by

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3. a) Read the whole text and then complete the organization chart:

I think we have a fairly typical organization for a manufacturing firm. We’re divided into Finance, Production, Marketing and Human Resources departments.

The Human Resources department is the simplest. It consists of two sections. One is responsible for recruitment and personnel matters, the other is in charge of training.

The Marketing department is made up of three sections: Sales, Sales Promotion, and Advertising, whose heads are all accountable to the marketing manager.

The Production department consists of five sections. The first of these is Production Control, which is in charge of both Scheduling and Materials Control. Then there's Purchasing, Manufacturing, Quality Control, and Engineering Support. Manufacturing contains three sections: Tooling, Assembly, and Fabrication.

Finance is composed of two sections: Financial Management, which is responsible for capital requirements, fund control, and credit, and Accounting.

b) In the text find other four verbs in the text that mean the same as

to consist of: 1. .........

2. .........

3. .........

4. .........

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4. a) Work in pairs. Prepare a list of departments which are typical for most of the companies. Think of the functions that different departments carry out.

READING

1.Someone is giving a visitor a tour of a company.

∙Read the text,

∙underline the names of all the departments,

∙find the phrases which express responsibilities,

OK, let’s start here, in research and development, or R & D. This department is responsible for thinking of ideas for new products and finding ways to improve our existing products …

This department looks after our computer equipment. They deal with any problems. This is information technology, or IT …

Purchasing buys all the things we need to make our products. They talk to our suppliers and try to get the best price …

This is the main factory area, the production department. Here we make our products. It’s the biggest part of the company …

Here in the finance department, they check how much the company is making and decide how much to spend. They also pay employees’ salaries.

This department looks after the people who work here. Human resources is responsible for recruiting new employees, organizing training and helping with any problems …

Sales and marketing is very important. The marketing people think up the ideas for selling our products. The sales people go out and sell our products to our customers …

Customer services processes orders from customers. It organizes transportation, checks that customers have received their orders and deals with complaints …

Finally, distribution is responsible for transporting our products. They receive orders from customer services, and plan how and when to transport the products so the customers receive them at the right time …

∙ match the names of the departments with their sort descriptions.

1	Sales and marketing	a	transports the products.
2	Information technology	b	pays the salaries.
3	Customer services	c	sells the products.
4	Human resources	d	makes the products.
5	Purchasing	e looks after the computers.
6	Production	f thinks of ideas for new products.
7	R & D	g	recruits new staff.

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8	Finance	h processes orders form customers.
9	Distribution	i buys parts from suppliers.

2. Choose a company you are familiar with. Present its structure, describing the hierarchy and activities of the departments.

Management qualities and skills

VOCABULARY

1. Prepare a list of positive and negative qualities of a boss.

qualities

positive

negative

Compare you ideas with the list given here. Which adjectives describe positive and which negative aspects of someone’s character?

decisive	open	passionate	energetic	balanced
charismatic	ruthless	impulsive	straight	careful
motivating	informal	flexible	accessible	thoughtful
adventurous	uncaring	lunatic	moderate	aggressive

Can you think of adjectives with opposite meanings to the ones above?

2.What is the difference between a manager and a leader? Can an individual be both leader and manager? If so, describe the process by which both activities can emerge in the same person.

3.Jack Welsh is Chief Executive Officer of General Electric. In the extracts bellow he talks about qualities of a good leader. Read the text and summarise these qualities.

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‘I simply dislike traits that have come to be associated with ‘managing’ – controlling, stifling people, keeping them in the dark, wasting their time on trivia and reports. Breathing down their necks. You can’t manage self-confidence into people. You have to get out of their way and let it grow in them by allowing them to win, and then rewarding them when they do. The word ‘manager’ has too often come to be synonymous with control – cold, uncaring, passionless. I never associate passion with the word ‘manager’, and I’ve never seen a leader without it.’

‘Above all else good leaders are open. They go up, down, and around their organizations to reach people. They don’t stick to established channels. They’re informal. They’re straight with people. They make a religion out of being accessible.

‘One of the things about leadership is that you cannot be a moderate, balanced, thoughtful, careful articulator of policy. You’ve got to be on the lunatic fringe.’

‘(The future) will not belong to ‘managers’ or those who can make the numbers dance. The world will belong to passionate, driven leaders – people who not only have enormous amounts of energy but who can energize those whom they lead.’

4. Complete column 2 of the table with opposite meanings. Use the prefixes in-, ir-, un-, ilor dis-. Then complete column 3 with the noun forms.

1 Adjectives	2 Opposite adjective	3 Noun form
considerate
creative
decisive
diplomatic
efficient
flexible
inspiring
interested
logical
organised
rational
responsible
sociable