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  1. The situations described in these problems call for either a claim or an ad­justment letter. Prepare the appropriate letter as instructed.

  1. In order to entertain and impress an important out-of-town business associate, you made dinner reservations at Club Cammarata, a presti­gious restaurant known to cater to a business clientele. Your reserva­tions were for 7:00 p.m. on June 8, and you and your guest arrived promptly. Your table, however, was not ready, and you were kept wait­ing for one hour and fifteen minutes. Intermittent Inquiries were re­ceived by the maitre d’ with rude indifference. Consequently, your guest became extremely annoyed with the restaurant as well as with you. Write an appropriate complaint letter to the restaurant's owner (Enrico Cammarata, Club Cammarata, 2 Merrimack Road, Merrimack, NH 03113).

  2. Refer to Exercise A and write the response that Enrico Cammarata should send to placate his dissatisfied customer and preserve his reputation in the Merrimack business community.

  3. On September 5, Arnold Hayes received a monthly statement from Nayak & Nolan (10 French Market Place, New Orleans, Louisiana 70153), where he has had a charge account for eight years. The statement included a “previous balance" from the August statement. However, Mr. Hayes had promptly paid that balance (of $81.23) on August 7 and has a canceled check to prove it. Write the claim from Mr. Hayes, 80 Arch Drive, New Orleans, Louisiana 70155, asking that his account be cleared up. Mention his enclosure of a check to cover the remaining balance on his account ($107.80).

  4. Refer to Exercise C and write the letter of adjustment from Nayak and Nolan, acknowledging the error.

  5. On October 7, the Kitchen Komer, 47-03 Parkway Drive, St. Paul, Minnesota 55104, placed an order for two dozen poultry shears from the Northridge Cutlery Company, 2066 Yellow Circle, Minnetonka, Minnesota 55343. By November 30, the shears have still not arrived, and there has been no letter from Northridge Cutlery explaining the delay. Write the claim from Kitchen Korner inquiring about the order. Emphasize these concerns: Did the order arrive? Why was neither an acknowledgment nor a stopgap letter sent? Will the shears arrive in time for pre-Christmas shopping?

  6. Refer to Exercise E and write the letter from Northridge Cutlery answering Kitchen Komer's claim. Explain the delay as caused by a strike of local truckers. Apologize for failing to notify the customer.

  1. On another sheet of paper, prepare either a sales or public relations letter as called for in each of the following situations.

  1. Select a product (such as kitchen gadgets, magazines, or cosmetics) that you have considered purchasing (or have actually purchased) by mail. Write a letter that could be used to stimulate direct mail sales for the product.

  2. Geoffrey’s, a fine men’s clothing store located at 10 Arlington Street, Boston, Massachusetts 02116, is having its annual fall clearance sale. All summer and selected fall merchandise will be on sale with dis­counts up to 60% on some items. The sale will begin on September 10. Write a letter to be sent to all charge customers, inviting them to attend three presale days, September 7-9, during which they will find a full selection of sale merchandise before it is advertised to the public.

  3. You work for the ABC Corporation, Fort Madison, Iowa 52622, manu­facturer of facsimile machines. Write a letter to be sent to the heads of all business schools in the area, inviting them to inquire about your lat­est model. Describe some of the product's special features and tell the reader how to receive additional information.

  4. You are employed by the First National Bank of Dayton, 1742 Broad Street, Dayton, Ohio 45463. You recently opened both a savings and a checking account for Claire Paulsen, a new resident of Dayton. Write a letter to Ms. Paulsen (222 Elm Street, Dayton. Ohio 45466) to wel­come her to the city and to the bank.

  5. Imagine that you work in the customer relations department of a large furniture store. Write a letter that could be sent to customers who have bought furniture for one room of their home, encouraging them to buy furniture for another room. Remind them of the quality and service they received when they did business with you in the past. Urge them to shop with you again.

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