1. Paint an inspiring vision, that is desirable, challenging and believable.

2. Build an open, receptive, questioning culture.

3. Empower people at all levels. The best source for the idea-generation and creativity needed for innovation is the team within your organization. The purpose of empowering people is to enable them to achieve the change through their own efforts. They need freedom to succeed, but the scope of their freedom and their responsibility must be agreed. They need training, coaching, reinforcement and encouragement. They need support in acquiring creative problem-solving skills and encouragement to be brave enough to come with radical innovations. And, above all, empowerment means trusting people.

4. Set goals, deadlines and measurements for innovation.

5. Use creativity techniques to generate a large number of ideas. With proper training people can develop skills in questioning, brainstorming, adapting, combining, analyzing and selecting ideas. They can be the innovative engine your organization needs. You need to initiate programs that show people how they can use creative techniques to come up with new solutions.

6. Review, combine, filter and select ideas.

7. Prototype the promising proposals.

8. Analyze the results and roll-out the successful projects. For new products, innovation projects go through a number of evaluation "gates" that test the feasibility, attractiveness and payback.

The innovative organization is constantly trying new products, new processes, new business practices and new partnerships. Its people share an open, questioning, empowered and entrepreneurial culture. They know that innovation is the only way to remain agile and ahead of the competition. After all, it is the innovation of today that becomes the best practice of tomorrow.

Paul Sloane is the founder of Destination Innovation, a consultancy that helps businesses gain competitive advantage through innovation.

Ethics

I. Give the Russian equivalents:

1) sales executive; 2) civil servant; 3) estate agent; 4) to avoid paying tax; tax evasion; 5) expenses; 6) work facilities; 7) a defective product; 8) to trust; trustworthy; 9)law-abiding; 10) a slush fund; 11) a bribe (kickback, sweetener, backhander, baksheesh; greasing of palms); 12) a fraud; 13) to deceive; deceit; deliberate deception; 14) disclosure; 15) integrity; 16) industrial espionage; 17) to blow the whistle; a whistleblower; 18) to be corrupt; corruption; 19) to write off … against tax; 20) pros and cons; 21) from a different angle; 22) insider trading; 23) to use unfair methods; 24) facilitation payment; 25) to donate; donation; 26) Chinese wall; 27) to recall the product (withdraw); 28) nepotism; 29) price fixing; 30) sweatshop; 31) subsistence wages; 32) glass ceiling; 33) sexual harassment; 34) sleaze; 35) to mistreat customers; 36) to mis-sell; 37) to misrepresent facts; 38) to mislead; defraud; 39) to discredit; 40) to overcharge customers; 41) to undermine confidence; 42) to overprice goods; 43) to misinform customers; 44) to prosecute smb; 45) to sue for damages; 46) to breach (terms, regulations); 47) to falsify documents; 48) a loophole in the law; 49) black economy; 50) ombudsman; 52) money laundering; 53) built-in obsolescence; 54) a swindler; 55) a conman; 56) consequences of smth (doing smth); 57) code of ethics; 58) code of good practice; 59) mission statement (corporate mission, company mission, corporate purpose, company creed, core values, vision statement)