14 Answer the following questions and sum up the information provided in the text.

• What shift in the approach to artistic institutions has there been recently?

• What impact on local economies does this new approach have?

• What steps do Spain, Germany, Britain and Italy take competing for tourist euros and dollars?

• What are the ways to raise a museum's profile?

• Have you followed any art-part-of-my-life trend recently?

15 Vocabulary

• Read the text carefully to find a word or phrase that means:

1 to record information ………………………………………………

2 mixed together in an untidy way ………………………………………

3 a place that is full of something good ………………………………………

4 preserve and protect …………………………………….

5 to respect and admire …………………………………………….

6 to get more attention from the public …………………………………..

7 to be planned to happen ……………………………………….

8 a traditionalist ………………………………………….

• Match a word from column A to its definition from column B.

A B

reconstruct	to improve a room or a building by cleaning or painting it, adding new furniture or equipment;
restore	to change from one system, use, or method to another
refurbish	to build something again
renovate	to change or develop into something different
transform sth into sth	to repair and clean an old and valuable building, vehicle, or work of art
convert sth into sth	to make something completely different, usually in a way that makes them more attractive, easier to use
turn into phrasal verb	to make something old look new again by repairing and improving it, especially a building

• Translate into English:

1. Они превратили старый железнодорожный вокзал в научный музей.

2. По его первому роману сняли телевизионный фильм.

3. Нам придется восстановить часть стены.

4. Они превратили старую школу в дорогие квартиры.

5. Большой театр сейчас реставрируют.

6. Эти исторические здания, пережившие три разрушительные войны, были тщательно восстановлены.

7. Необходимо обновить это кафе, если мы хотим привлечь больше посетителей.

16 Projects and presentation skills

• Write the Project on the following topic and present it in class.

TOPIC: a Museum to open or an Exhibition to stage

THINK ABOUT …

• Think about it also in economic terms.

• Take into account environmental aspect of the project.

• Study some useful general information which enables you to make a good presentation.

Keep in mind that presenters should engage and evoke interest in the audience.

How you can achieve that:

Make the overall structure of your presentation clear to the listeners.

Do this by:

• preparing a logical planned outline of main points

• stating the precise topic clearly at the start

• signaling when you move from point to point in the outline

• summarizing your main points in the conclusion.

Make your points clear as you speak.

Do this by:

• giving examples

• using visual aids

• using language signals, indicating examples, etc

• using your voice for emphasis of selected points.

Make your presentation even more interesting.

You can do this by

• providing surprising statistics

• giving vivid examples related to everyone's experience

• quoting from a famous author.