BrightTALK_Create Compelling Webcast Content
.pdfMake it about them
Real world examples
Find out about them
Let them participate
“the reason you care about that is…”
No “oh by the way”….
Keep it visually interesting
Pictures
Clip Art
Annotation tools
Change visuals frequently
Sources for pictures
Microsoft PowerPoint resources
Your own photos/screen shots
Compfight.com
Use commercial option
Creative Commons rules are in place
Engaging presenters
Energy
Spontaneity
Comfort with the platform
Take questions as they come
Don’t read to them
Use the Notes Page As a Script
Compel Them To Take Action
Tell them the next step
Recap the benefits
Consequences of not taking action
Sweeten the pot
Do you know the next step?
Contact you
Buy something
Subscribe
Take you to their leader
Ask for the business
What is the next step?
Why should they do it?
What will entice them?
What if they don’t do it?
Make it easy
6 Weeks to a Great Webinar
Best selling webinar book on Amazon
Save $$$
$20 for a hard copy
$15 for printable PDF download
Email wayne@greatwebmeetings.com and tell me which you’d like.
Why did I do that?
Clear offer
Sweetened the pot
I got what I wanted
Book sales
Contact information/leads