- •Introduction
- •Terms of reference
- •Prioritization
- •3.1 Top priority – Proposal to expand into corporate advertising videos
- •3.2 Second priority - Fee negotiation for new children’s programme
- •3.3 Third priority – Re-commissioned drama series
- •3.4 Fourth priority – “Banks – friend or foe?” – a new documentary by vyp
- •4.0 Discussion
- •4.1 Proposal to expand into corporate advertising videos
- •Variant 1
- •Variant 2
- •Variant 3
- •1.Sutability of the market
- •2. Acceptability
- •3. Feasibility
- •4.2 Fee negotiation for new children’s programme
- •4.4 “Banks – friends or foe?”
- •5. 0 Ethical issues and recommendations on ethical issues
- •Recommendations
- •6.1 Proposal to expand into corporate advertising videos
- •6.1.1 Recommendations
- •1) Short-term recommendations
- •2) Long – term recommendations
- •6.1.2 Justification
- •6.1.3 Actions to be taken
- •6.2 Fee negotiation for new children’s programme
- •6.2.1 Recommendations
- •1) Short-term recommendations
- •2) Long-term recommendations
- •6.2.2 Justification
- •1) Short-term recommendations
- •2) Long-term recommendations
- •6.2.3 Actions to be taken
- •6.3.1 Recommendation
- •6.3.2 Justification
- •6.3.3 Actions to be taken
- •6.4.1 Recommendation
- •6.4.2 Justification
- •6.4.3 Actions to be taken
- •Conclusion
- •Appendices
- •Appendix 3. Porter 5 forces analysis. Independent tv production industry
- •Bargain power of customers: High
- •4. Threat of substitute products: Medium
- •If programme ideas are innovative, then there is no threat
- •5. Intensity of competitive rivalry: High
- •Appendix 4.The market growth potential - pest analysis
- •Appendix 5. Industrial and financial analysis.
- •Appendix 6. Profit and Margin for 3 variants of actor’s salary. Номер!!!)
- •Appendix 7.
Appendix 3. Porter 5 forces analysis. Independent tv production industry
Bargain power of customers: High
Every customer( TV broadcast organization) has a lot of commission companies to choose, but the commission company has limit quantity of customers
The customer can make programmes by itself
2. Bargain power of suppliers: Medium
Large number of companies who provide labour force for outsourcing
Famous actors, specialist facilities owners, prominent directors cannot be immediately available, and must be paid well
3. Threat of new competitors: Medium
To be commissioned by national broadcasting organization, the company should have good reputation, experience - not very easy to obtain
To make successful quality programmes the company should be innovative, should have reliable managers and good production skills – easy to obtain
4. Threat of substitute products: Medium
If programme ideas are innovative, then there is no threat
Many companies provide high quality programmes, so viewers can easily switch to watch them
Tastes of the viewers quite different from each others
5. Intensity of competitive rivalry: High
A large number of small independent TV production companies exist and each company’s market share is small.
The US-made programmes are very popular.
Decreasing level of fee from broadcasting companies
Appendix 4.The market growth potential - pest analysis
Political
Strict Employment Law, such as Equality ACT 2010, European Works Council Directive 2009/38/EC
UK Broadcasting Authority has relaxed the application of TV broadcasting regulation that all legal entities can apply for TV license in UK.
TV broadcast company which commissioned the program in the first place own the IPRs for initial broadcast and repeat broadcast in the home geographical region.
Indies usually owns all (or part) of the IPRs for sales made to TV production companies elsewhere in the world.
Economic
The need to reduce costs and make programmes within budget
Reduced advertising revenue for broadcasting companies resulted in lower commissioning revenues to TV production companies such as VYP
Reduced fees for re-comissioned programmes
Higher commissioned revenue from broadcasting company for programmes to be transmited in “Peak” viewing time
Deceasing commission revenue exist in the industry
VYP has experienced growing revenue for international sales.
Social
Changes in tastes for programmes
Changing trends in entertainment with greater viewers involvement
Renewed interest for documentary programmes in Peak viewing time, viewers appeal to computer graphics which are used within documentary programmes
Interest for drama series
Demand from foreign broadcast companies for transmitting programmes made by independent production companies such as VYP
Popularity of he US-made programs
Technological
Need to update technology on a regular basis such as computer graphic package
Use of technology to make people involved in programmes ( i.e. send sms during the entertainment programme)
More satellite and cable TV are adopted in the UK families
VYP can’t fully equip itself to make TV programs at its own