- •What is corporate culture? What is meant by academic and non-academic approach?
- •How does company culture affect employees?
- •What problems can interns experience with work placement? How can companies help interns to adapt to their work culture and achieve work-life balance?
- •What is the organigram of the company? What types of company hierarchy are known?
- •5. 1) What departments are essential for the existence of the company?
- •2) What makes a good manager?
- •6. What kind of personal problems can interns or employees experience when working abroad?
- •7. What is counseling? What counseling techniques do you know?
- •8. What do customer service and customer support refer to? (s.B #2)
- •9. What are ‘performance standards’ in customer service? Speak about ‘golden rules of customer service’? (s. B. #2)
- •10. What is a call centre? (интернет)
- •11. What is outsourcing?
- •12. Does complaining help companies to improve its performance? If so, how? How to deal with complaints? (s. B. #2)
- •13. How can companies ensure job satisfaction for their staff? Speak about quality of working life, perks and promotion prospects? (listening страница 18 №6)
- •14. What are the terms when marketing can be approached? Speak about marketing mix.
- •15. What factors influence the developing of a new product?
- •16.What are the main stages in product development and designing?
- •17.What is a cross-functional task force? What makes it different from a traditional design team?
- •18.Do you agree that “packaging is the last chance to seduce the customer”? Is packaging really so important nowadays? What functions does it perform?
- •19. What is “wrap rage”? Have you ever experienced it? Does “wrap rage” really make manufactures change the packaging?
- •20. What should staff know when the product is on the market?
- •21.What is a usp? Is it possible to develop one for all types of products or services?
- •22. What is a typical job search plan or job sculpting
- •23. What are the ten tips to crate career that will light your fire
- •24. How can you note down the difference between vocation, career and job.
- •26. What are career decisions based on? How easy is it to combine your interests with your choice of career?
- •27. What ways of getting job you know? Which ones do you think you will use?
- •28. What is the main aim of job interview for the employer and the potential employee?
- •29. How can an applicant impress an interviewer? How to be well-prepared for the job interview?
- •30. How many ways of spending a gap year can you think of? Are gap years and career breaks common in Russia?
- •32 What misconceptions about negotiations often turn up?
- •33 What issues might be subject to negotiation?
- •34 What might preparation before negotiating consist of?
- •35 What types of negotiations do you know?
- •36 What key techniques during the negotiation are used? What should you keep in mind about trading concessions?
- •38. What can serve as an incentive to improve sales? What are advantages / disadvantages of sales incentive programs.
- •39 What features does csr tend to describe?
- •40 What issues does csr cover?
- •41 Why has csr become an important area in the business world?
- •42 What areas are on the borderline between social and business policy?
- •43 Do small businesses have the same responsibilities referring to csr as multinationals?
- •44 What does ‘ to be a good corporate citizen’ mean?
- •45 What kind of corporate image does a company try to project?
- •46 What do you know about ‘golden rules of meetings’?
- •47 What is the difference between a merger and an acquisition? Are the differences great in practice? Why?
- •48 What is involved on deciding a merger or an acquisition? What steps are undertaken by the board when deciding what company to merge with?
- •49 What factors are taken into account when merging and in what case is it successful?
- •50 .What problems may arise after acquisition has happened? How are m&a perceived by employees, shareholders, customers and the general public?
- •51 How is a merger like and unlike a marriage?
- •52 What are good and wrong reasons for m&a?
- •53 What are pros and cons of taking over a business? Think about the five Gs in particular.
- •54.What types of stock market investors are known? What “animals” can you find on the stock market ?
- •55.Why are companies interested in export trade? What are the most important reasons for exporting?
- •56. What should be done before getting started on the foreign market?
- •57.What options of the distribution channel should be considered?
- •58.What other more specialized export options do you know and what do they mean?
- •59. What issues are discussed with agents and distributors?
- •60. What methods of payment in international trade do you know?
- •61. What difficulties of selling products are there in overseas markets ?
55.Why are companies interested in export trade? What are the most important reasons for exporting?
Why export? The two most important reasons are likely to be under-used capacity (exporting will allow you to increase production, reduce unit costs and increase profits) and diversity (relying on just your own domestic market is risky because the market may decline, there may be seasonal factors, etc. Selling in other countries allows you to spread the risk and develop opportunities abroad).
56. What should be done before getting started on the foreign market?
Before getting started, there is a lot of initial research to be done on the foreign market. The main concerns will include:
background information (economic situation, political stability, currency risk)
market size and likely product demand
competitors' products already in the market
tariffs or import restrictions (duties, quotas, taxes)
distribution channels and methods (agents, distributors, wholesalers, retailers)
technical, safety, environmental and other standards required by law
packing and packaging issues (climate and time in transit, handling methods, need for different packaging to suit local market)
sales literature and support material (translations needed)
servicing arrangements (if needed)
customer satisfaction policy (money back/replacement schemes).
57.What options of the distribution channel should be considered?
A major question is then going to be the nature of the distribution channel. Options to consider will include:
Direct selling from manufacturer to customer without an intermediary.
Domestic export firms operating in foreign markets (with their own agents, local offices, etc). These firms will take your goods on a wholesale basis and do all the sales and paperwork. However, you have no control over the market and your products may receive little attention compared to others.
Agents working exclusively for you in the foreign market. An agent receives a commission for sales made on your behalf. The advantages of using agents are that you gain the services of an experienced local person with contacts and market experience. The disadvantages are that the agent will take a high commission and may lose interest quickly if sales do not arrive quickly.
Distributors. A distributor is different to an agent. A distributor is a customer - they have rights (usually exclusive) to purchase your products and resell them in their market. They are like a foreign wholesaler. An agent is just an intermediary and never actually buys any products on their own account
58.What other more specialized export options do you know and what do they mean?
There are other more specialized export options:
Licensing. This means selling or leasing some industrial or commercial expertise (for which you own the patent).
Franchising. This is a form of licensing for products which do not have patents.
Joint venture. This is a company owned jointly by two or more companies - for example a foreign company with a local partner.