Introducing yourself.

On behalf of myself and my company, I’d like to welcome you. My name is Ann.

Hi, I’m Steve. Good to see you all

.

Introducing the topic.

I’m going to tell you about the ideas we’ve come up with for the ad campaign .This morning I’d like to outline the campaign concept we’ve developed for you.

Giving background information.

I’ll give you the background and talk you through the results of the market study

I’ve divided my presentation into three parts.

Inviting questions..

If you have any questions, please don’t hesitate to interrupt me.

If you are not clear about anything, go ahead and ask any questions you want.

B). Read the openings of formal and informal presentations.

( which is formal which is informal)

Presentation 1.

Good morning everyone, on behalf of myself and FOCUS advertising, I’d like to welcome you. My name is Sven Larsen, I’m Commercial Director. This morning I’d like to outline the campaign concept we’ve developed for you. I’ve divided my presentation into three parts. First, the background to the campaign, next the results of our market study, thirdly, the concept itself. If you have any questions, please, don’t hesitate to interrupt me.

Presentation 2.

Hi, I’m Ann Crate.Good to see you all. As you know, I’m Creative Director of DMK. I’m going to tell you about the ideas we’ve come up with for ad. campaign. I’ll give you the background and talk you through the results of the market study and tell you all about our concept. If you are not clear about anything, go ahead and ask any questions you want..

Note: background –someone’s past.

D). Choose one of the presentation situations below. Prepare different openings using the techniques above. Practice the openings with a partner.

1. Your company is developing a small car aimed at women. Audience; a group of car dealers.

2 .Your bank wishes to encourage young people to save money. Audience; a group of students.

3. Your firm has produced a new lamp which has unique features. Audience; a group of buyers at a trade fair.

4. Describing a company

4. Read this extract from Nestle Management Report and note how the information is organized:

Nestle, whose head office is in Vevey on the shores of Lake Geneva, is the world’s largest food company. Although it is Switzerland’s biggest industrial enterprise , only 2%of sales are generated in Switzerland. We are truly global company employing 230,929 people on every continent. Consequently, our management and staff reflect a truly international outlook.

Nestle now produces the world’s favourite brands in 509 factories worldwide. In over 130 years of growth and diversification, we have never lost sight of our core business: improving the quality of people’s lives through high- quality, nutritious, and convenient prepared foods and beverages. Today, Nestle brands are present on almost every supermarket shelf, and some products – like NESCAFE, NESTLE, NESTEA, MAGGI AND FRISKIES – are sold in more than 100 countries.

Geography: multinational ,head office in Switzerland

Employees: 230,929 people on five continents

Activity: the world’s largest food company, producing global brands

Production facilities: 509 factories worldwide

Financial information; market capitalization 112,032 million Euros

Useful vocabulary

Geography : We are based in/located/ situated in…

Employees: We employ (n) people /there are (n) people on the payroll

Activity: Our firm specializes in /produces / manufactures / supplies…

Type; A joint venture, a subsidiary, a holding company

Position is the leading company in its field,

ranks number one in the market for…

is a major player/ operates in many different markets

is a group ranking among the world’s top 20…

recently established/ well- established/ with along tradition of

success

Financial information: achieving annual turnover of $/ accounts for % of sales/

generates profits of…

Practice

Complete the following extract using these words.

A) HMV

------------------------------------------------------------------------------------------------------

operates worldwide the world’s foremost comprises leading

---------------------------------------------------------------------------------------------------------

HMV Media Group plc………. HMV, one of …………….. specialist music retailers, and Waterstones and Dillons, the two……………….brands in the UK book retailing market. The group….in many different markets with over 470 stores ……….. generating sales of over$ 1 billion.

B) Wieden & Kennedy

_____________________________________________________________________________

headquartered range world- class employs headquarters located operations

-----------------------------------------------------------------------------------------------------------------

Wieden & Kennedy is a ……..advertising agency……in the USA with……all over the globe. Its clients ….. from Coca-Cola to Microsoft and Nike. Wieden & Kennedy’s European ….is…… in Amsterdam and…..approximately 120 people.

C) Sita

Using the information below write a description of Sita .

Geography: Geneva-based, present in 225 countries

Staff 5 000

Activity: telecommunications( 70000 customer connections

Position largest communications network

Revenues: 1 billion$

D) Using Useful Vocabulary describe your own company.