- •Public relations in the contemporary world:
- •Insight into profession
- •Contents
- •Введение
- •1 History of the media
- •1. Read the proper names and say what you know about them. If they are unknown for you, find some information in the text.
- •2. Read and translate the text History of the media
- •3. Translate and transcribe the following words, learn them by heart. Find the sentences where they were used and write them out.
- •4. Fill in the gaps using the words from the given below. Change the form if necessary.
- •5. Find the English equivalents for the following phrases:
- •7. Answer the questions.
- •8. Say how these dates are connected with the history of the media.
- •9.Translate the following phrases. Pay attention to the use of prepositions. Find the sentences where they were used in the text and read them out.
- •10. Fill in the proper prepositions.
- •11. Read the quotations, translate and comment on them.
- •2 The press in the Roman Empire and in medieval Europe
- •1. Read the proper names and titles and say what you know about them. If they are unknown for you, find some information in the text.
- •2. Read and translate the text
- •3. Translate and transcribe the following words and expressions, learn them by heart. Find the sentences where they were used and write them out.
- •4. Fill in the gaps using the words from the given below. Change the form if necessary.
- •5. Find the English equivalents for the following phrases:
- •7. Answer the questions.
- •8. Translate the following phrases. Pay attention to the use of prepositions. Find the sentences where they were used in the text and read them out.
- •9. Fill in the proper prepositions.
- •10. Comment on the following quotations:
- •3 Books
- •1. Read and translate the text. Books
- •2. Transcribe and translate the words below.
- •3. Find in the text the English equivalents of the following words and expressions and read them out.
- •4. Fill in the gaps using one of these words.
- •5. Fill in the prepositions.
- •6. Read the definition and say it in one word
- •7. Prepare 3 sentences in Russian with the words from ex.5 for your group mates to translate
- •8. Answer the following questions
- •3. Translate and transcribe the following words and expressions, learn them by heart. Find the sentences where they were used and write them out.
- •4. Fill in the gaps using the words from the given below. Change the form if necessary.
- •6. Answer the questions.
- •7. Translate the following phrases. Pay attention to the use of prepositions. Find the sentences where they were used in the text and read them out.
- •8. Fill in the proper prepositions.
- •9. Comment on the following quotations:
- •10. Useful Formulas Saying 'No' Nicely
- •Disagreeing
- •Contrasting Ideas
- •Guessing
- •5 Tomorrow’s journalism new technology, new ethics?
- •1. Read and translate the text. Write out unknown words and learn them.
- •2. Divide the text into parts. Entitle the parts. Make the plan of the text.
- •3. Match the words with their definitions.
- •1. Read and translate the text. Write out from the text all unknown words and learn them by heart.
- •2. Transcribe and translate the following words:
- •3. Match the words with their definitions.
- •4. Make up sentences with the words from ex. 2.
- •6. Translate into English.
- •7. Prepare a short story in Russian with the words from your active vocabulary for your groupmates to translate.
- •8. Choose a journalist, not necessarily one of the greats, you’d like to talk about. Note down a few pieces of factual information about his life and work.
- •9. Write a paragraph of 100 words expressing your attitude to the freedom of the press.
- •1. Translate and transcribe the words below:
- •2. Find in the text sentences containing the words given below. Consult the dictionary to pick out all their meanings. Illustrate these meanings with your own examples.
- •4. Translate the sentences into English using the phrases
- •1. Read and translate the text
- •2. Translate and transcribe the following words, learn them by heart. Find the sentences where they were used and write them out.
- •3. Fill in the gaps using the words from the given below. Change the form if necessary.
- •4. Find the English equivalents for the following phrases:
- •6. Answer the questions.
- •7. Ask 5 questions to the following sentences.
- •8. Read some more information about public relations from the point of view of Linux Community. Add to the material you’ve already learnt and be ready to give your own idea of the subject.
- •Vocabulary of the text:
- •9. After you’ve read the text and shared your idea about public relations, read the quotes of the famous pr specialists and comment on them.
- •10. Translate the text into English. Pay attention to the idiomatic expressions.
- •9 What do Public Relations Professionals Do?
- •1. Read and translate the text
- •2. Translate and transcribe the following words, learn them by heart. Find the sentences where they were used and write them out.
- •3. Fill in the gaps using the words from the given below. Change the form if necessary.
- •4. Find the English equivalents for the following phrases:
- •6. Answer the questions.
- •7. Prepare questions for the following answers.
- •14 Key skills and attributes for new public relations professionals
- •Traditional Skills/Attributes
- •New Skills/Attributes
- •10 Handling Public Relations Crises
- •Crisis Management: The Tylenol Scare
- •3. Now read the article again and decide if the following statements are True or False. Make a note of the part of the text which helps you decide.
- •4. Translate and transcribe the following words, learn them by heart. Find the sentences where they were used and write them out.
- •5. Fill in the gaps using the words from the given below. Change the form if necessary.
- •7. Fill in the proper prepositions.
- •8. Write questions for the following answers.
- •9. Read the text below and think of the word which best fits each space. Use only one word in each space.
- •10. Translate the following texts from Russian into English.
- •11. Read the following writing task.
- •11Public relations and the Press
- •1. Look at the picture and discuss the following statement:
- •2. Read and translate the text.
- •3. Decide if the following statements are True or False. Make a note of the part of the text which helps you decide.
- •4. Translate and transcribe the following words, learn them by heart. Find the sentences where they were used and write them out.
- •5. Fill in the gaps using the words from the given below. Change the form if necessary.
- •6. Read and translate the following phrases. Compose your own sentences using them.
- •7. Fill in the gaps with the necessary prepositions.
- •8. Read and translate the following article. Summarize the article in writing. What Makes a Story Newsworthy?
- •Proximity
- •Prominence
- •Human Interest
- •10. Choose one of the following topics and develop it in your composition (about 200-250 words).
- •12 An informal letter
- •3. Here is an extract from a letter to your colleague. Rewrite it in a more informal style.
- •4. Write an informal letter, making it an answer to this letter. Imagine you know the person and his / her life.
- •13 A formal letter
- •5. Letter (body).
- •6. Signing off.
- •14 A complaint letter
- •15 Essay
- •1) Introductory paragraph
- •2) Essay body
- •3) Conclusion
- •16 Opinion Essay
- •1. Introduction
- •2. Body
- •3. Conclusion
- •17 Argumentative Essay
- •1 Introduction
- •3 Conclusion
- •18 Report
- •19 Article
- •1. Decide whether the following sentences would be relevant (r) or irrelevant (I) in your article.
- •2. Read two articles. Pay attention to their structure. Underline some words and expressions that you can use in your own article. Look through the articles once again and answer the questions below.
- •8. Choose a headline and write your own newspaper article.
- •Список использованных источников
5. Letter (body).
Skip two lines and write an introduction. In your first paragraph give the reason for writing, whether to inquire about a job, request information or file a complaint (a couple of lines should be enough). Put details in the middle paragraphs. In the last paragraph tell the recipient what you would like them to do as a result of the letter (sending you information, contacting you for an interview etc. ) and thank them, where necessary.
I am writing to… I am writing with regard to… I am writing on behalf of …
With regard to … Regarding … Concerning …
As you are aware … / As you may have heard …
Allow me to mention …
I am requesting … / I am writing to enquire about …
I’m confident that … / I truly believe that…
Be assured that …
I would like to know that …
I have gained a clear idea as to what …
It is an honor …
I will thus be delighted to …
I hope you will accept my apology. You have my guarantee that this will not occur again.
I would like to personally thank you for …
I am assured, nonetheless, that …
I look forward to hearing from you.
If you require any further information, please let me know / contact me.
6. Signing off.
Skip four lines. If you do not know the names of the person, end the letter this way: Yours, Faithfully.
If you use the name of the person, end the letter this way: Yours, Sincerely.
1. Your name. Write your name under your signature, given name first, family name last.
Additional tips.
Include only relevant information that supports the purpose of your letter.
Keep your letter professional and cordial. Use a polite tone.
Separate the paragraphs by double spacing and using tabs to indent the beginning of each paragraph or use block style.
Avoid abbreviations.
Do not be vague. Make your message very clear.
14 A complaint letter
You may write a letter of complaint if you are dissatisfied with a defective product, poor service, or a negative situation that happened. Before writing a complaint letter find out who has the power to do something about your situation.
Step 1
Include a heading, the inside address (the person or company you are writing to) and a salutation (Dear...).
Step 2
Describe in detail why you are not satisfied with some product/service.
I am writing to complain about.../I must express my dissatisfaction with...
Step 3
Include the following information: the date and time of the incident; the names of those involved; the name of product/service. If you are writing about a defective product, make sure to include model or serial numbers.
Step 4
Say what solution you would like (a refund, a new product, an apology, etc).
I am afraid I must ask you to.../I would like you to...
Step 5!
To show that you are serious about your complaint, tell them you can report them to the appropriate government authority. Let them know that by disregarding your letter, they can lose customers in the form of your family and friends.
Step 6
Thank them for their time and attention.
Thank you for reading this letter. /Thank you for taking the time to read this letter.
Step 7
Write your name and how you can be reached (your telephone number /e-mail address).
Step 8
Sign your letter, Yours, Sincerely, + your full name / Yours, Faithfully, + your full name.
Step 9
Include photocopies of any relevant document such as receipts or copies of checks and enclose them with your letter.
Additional tips.
Your letter should be brief and to the point.
Avoid putting emotions into your letter.
Use polite language and formal grammar.
Choose any situation and write a complaint letter (100-140 words).
A. You visited a new swimming-pool in your town and you were disappointed with the service you received.
B. You bought a stationary bike and ordered home delivery. When the gym apparatus was delivered, you found out that it was defective.
C. You visited anew sports shop and the shop assistant was not very polite.